Promo Perspectives by SAGE

In this third episode of our series on fulfillment, hosts Gabe Gotay and Patrick Harvot are joined by special guests Jill Houston and Michael Barber from Corporate Pride. Get a real-world look at how a successful distributorship sets up and manages company stores and tackles fulfillment challenges. Jill and Michael share: 👕 An in-depth example of a new-hire apparel store, including budget codes a...

Following up on the main episode's discussion, Gabe and Patrick tackle the crucial topic of inventory management. They break down the pros and cons of holding inventory versus not holding it, discuss the impact of order minimums, and explore when and why you might consider working with a third-party logistics (3PL) warehousing company. Then, they clarify the differences and similarities between SA...

Join SAGE's Gabe Gotay and Patrick Harvot as they kick off a multi-part series on mastering order fulfillment for your promotional products business. In this introductory episode of Promo Perspectives, learn the crucial first steps: gathering customer requirements, identifying pain points, and understanding different store setup options. Discover how to create efficient online ordering platforms t...

Join us for a special episode of the Promo Perspectives podcast featuring an insightful conversation between David Natinsky, President of SAGE, and Jonathan Strauss, President & CEO of PPPC (Promotional Products Professionals of Canada). Discover the fascinating history and evolution of the partnership between SAGE and PPPC, and how this powerful collaboration benefits the Canadian promotional...

We sit down with Lane Hokanson, Global Marketing Manager at Goldstar, to discuss sustainability and the future of promotional products. Discover how Goldstar is prioritizing planet-friendly practices with their "Made Better" initiative, their journey to earning key sustainability certifications (FSC, GRS), and their goals for reducing their carbon footprint. Lane also shares valuable insights on h...

Get an insider's look at the evolution of SAGE with Andy Evans, a 15-year SAGE- veteran. Learn about the key technological shifts, client relationship strategies, and industry trends that have shaped our success.

Get a rapid-fire update on the latest SAGE features in this bite-sized episode of Promo Perspectives!   We highlight key enhancements, including: AI-Powered Presentation Wizard: Instantly create personalized client presentations. New Presentation Gallery Layout: Modernize your product showcases. Client Text Messaging: Streamline communication within SAGE CRM. Enhanced Product Data: Suppliers can n...

Dive into purpose-driven promo! Kara Keister of Social Good Promotions shares how to connect commerce with impact, focusing on sustainability, transparency, and giving back. Learn how to make a difference with every order.

Dive into the future of promo! This episode of Promo Perspectives explores sustainability and responsibility in the promotional products industry. Learn actionable strategies for environmental responsibility, social equity, product life cycle management, and transparency. Featuring insights from Kara Keister of Social Good Promotions and resources from PPAI. Discover how to build a sustainable bus...

Josh Ellis and Colet Williams from PPAI return to Promo Perspectives to discuss their brand new podcast: Voice & Force! Named after their mission to be the voice and force to advance the promotional products marketplace, PPAI's new audio offering was created to help level up your business. All five episodes of the debut limited series, Leading PPAI 100, are available everywhere you get your po...

Brad Gooch of Ideal Incentive shares more insights on using Sage Store Solutions to build a successful promo business. This episode covers real-time inventory, tackling shipping challenges, the importance of valuing your time, the B2B advantage, and why knowing your worth is crucial for the industry.

This episode features part one of our interview with Brad Gooch of Ideal Incentive, discussing how to leverage SAGE Stores to grow your promotional products business. Brad shares insights on overcoming common distributor fears, effectively positioning stores with clients, and creative applications beyond traditional product ordering. He also explores how the "Amazon effect" has changed client expe...

In this episode, we talked about how to use online stores to lock in customer relationships, streamline the ordering process, and boost your revenue in 2025.

In this episode of Promo Perspectives, we dive deeper into the world of government relations with Chris Lamond, a seasoned lobbyist from Thorn Run Partners. Following our previous discussion on the critical role of GRAC, we explore the intricacies of lobbying on Capitol Hill.

In this episode of Promo Perspectives, we delve into the critical role of the Government Relations Action Committee (GRAC) in advocating for the promotional products industry on Capitol Hill. Join us as we discuss GRAC's history, its current priorities, and the recent reorganization under PPAI Media. Our esteemed guests, Dana Porter, VP of Information Services at SAGE, and Josh Ellis, Publisher &a...

Learn firsthand from Mike Empy, Director of Marketing at Soardist, and Rebecca Brown, Senior Marketing Manager at SAGE, about the ins and outs of exhibiting at The PPAI Expo. From booth design to lead generation, our guests share valuable insights and tips for suppliers looking to make the most of this industry event.

Master the show floor and maximize your connections with this special episode! Join Amanda Carpenter, SAGE's Sr. Customer Experience Manager, as she dives deep into the power of the SAGE Mobile app for The PPAI Expo. Learn how to use the app to: Craft a winning pre-show strategy: Discover educational sessions, networking events, and exhibitors aligned with your goals. Navigate the expo like a pro:...

Are you ready to take your promotional products business to the next level? This week, we're joined by two industry experts, Lindsey Davis (Director of Sales & Business Development) and Ashley Van Der Stuyf (Show Manager) from PPAI. They'll share invaluable insights on how to make the most of the upcoming PPAI Expo in 2025. Discover insider tips on maximizing your time at the Expo, connecting...

Join us as we interview SAGE's Creative Manager, Brittany Baum, to get a professional designer's perspective on existing and upcoming trends in web design that will be crucial in 2025. We'll also discuss the importance of having strong branding and a marketing plan before beginning to design your website!

Sit down with Gabe Gotay and Dakota Smith to talk all about SEO! They cover the importance, the basic strategies, and outdated misconceptions. Plus, they'll give you insight into how SEO has changed and what you need to do to keep up. 

Gabe Gotay and Matt Parisi continue their sports merch conversation by diving into their favorite merch, the weirdest merch they've come across, and some unique things they've noticed over their years of sports fandom!

Sit down with Gabe Gotay and Matt Parisi to discover how distributors can score big by tapping into the dynamic sports market. From understanding different sports segments to building relationships with teams and organizations, we'll cover everything you need to know to succeed.

To follow up on last week's episode, in which we discussed PPAI's Greatest Companies to Work For 2024 article, Gabe Gotay sits down with Amanda Carpenter to share their thoughts on company culture and their experiences working at SAGE.

In this episode, we sit down with Josh Ellis, Publisher and Editor-in-Chief from PPAI, to discuss their 2024 Greatest Companies to Work For Article. We dive deep into company culture and the promotional products industry to see what it takes to make the list and be considered a great company.

Get even more insights into the tradeshow experience and helpful tips from Ryan Hanchey on this bonus episode of Promo Perspectives!