PRO/JECT : Building Authentic Businesses, Marketing Strategies & Success on Your Own Terms

What does it really take to grow on social media in 2026 — without a massive production team, fancy tech stack, or perfectly curated life? In this episode, Christina sits down with family adventure creator Nick Rowley to talk about the future of content creation, viral growth, and building a sustainable personal brand in today’s evolving creator economy. What does it really take to grow on social...

Everyone thinks being a content creator is sexy. Travel. Brand deals. Viral moments. Free product. But what does the actual day-to-day look like? In Part 2 of my conversation with full-time creator Nick Rowley, we go deeper into the work behind the highlight reel — from editing hours of footage and managing negative comments to pitching brands, applying for campaigns, and handling rejection. We un...

What does it actually look like to become a full-time content creator? In this episode of PRO/JECT , I sit down with Nick Rowley — former action sports marketer turned family content creator — to talk about what really happens behind the scenes of influencer life. After working with major brands like Chevrolet and GoPro, Nick made a bold pivot: leaving a stable marketing career to go all in on con...

In this episode of PRO/JECT , Christina sits down with Vanessa Fenn , an experienced copywriter and brand strategist, to break down what copywriting really is—and why it’s one of the most misunderstood (and misused) tools for entrepreneurs and small business owners. From growing up in a family-run ad agency to working across New York and San Francisco’s advertising worlds, Vanessa shares her uniqu...

In this first episode of 2026, PRO/JECT kicks off the new year with an honest, grounding conversation about slowing down, clarifying your work, and building a sustainable business as an entrepreneur . Christina shares what’s ahead for PRO/JECT in 2026, including guest expert interviews, deep dives into marketing strategy, copywriting, social media, and a refreshed, step-by-step marketing strategy...

In this episode of Pro-ject , I sit down with Lauren Woo , a digital advertising expert with years of experience at Amazon and Google, to discuss how small businesses and entrepreneurs can leverage these platforms for growth. Lauren shares insights on: Getting started with Amazon : From setting up your account to creating effective product listings. Google My Business : Why it's a must for local b...

In this episode of Pro-ject , I sit down with Sheela Ivlev , founder of WellWrx, to explore the intersection of workplace wellness and neurodiversity. Sheela shares her journey as an occupational therapist turned workplace consultant, offering invaluable advice for creating supportive, inclusive environments where everyone can thrive. We discuss the challenges faced by neurodivergent employees, th...

In this episode of Pro-ject , I chat with Nils Welham , a transition and mindset coach who guides entrepreneurs through the journey from corporate life to building a business that brings them freedom and joy. We discuss how to deconstruct societal 'shoulds', set boundaries, and focus on personal growth to achieve true success. Whether you’re thinking about leaving your corporate job or you’re an e...

In this episode of Pro-ject , we dive into creating a 2025 marketing strategy for small businesses and entrepreneurs. As the year winds down, it’s the perfect time to reflect on what worked, what didn’t, and plan your marketing moves for the year ahead. I walk through essential steps—from analyzing this year’s performance to refining target audiences, setting SMART goals, and choosing the right ma...

In this episode of Pro-ject , I’m joined by Julie Cushen, founder of Lilaque Nail Polish and PhD in chemical engineering. We talk about Julie’s journey from working in startups to launching her own plant-based nail polish brand, and the challenges of navigating the beauty industry’s often misleading marketing claims. Julie breaks down the science behind her product, dispels common myths around 'to...

In this holiday-themed episode of Pro-ject , I dive into holiday marketing strategies designed to help small businesses and e-commerce brands stand out in a season full of noise. This episode covers the four main holiday consumer mindsets—deliberate, deal-seeking, determined, and devoted—and offers actionable advice on tailoring your approach to each group. From when to launch your promotions to s...

In this episode of Pro-ject , we take a deep dive into productivity through the lens of human design . Whether you're a generator with endless energy or a projector like me, your energy type plays a crucial role in how you work. I break down the different types—generator, projector, manifesting generator, reflector, and manifestor—and offer practical tips for how each can optimize their schedule f...

In this episode of Pro-ject , we dive into Branding 101 —the essentials every business owner needs to know. From color theory to font selection and logo creation, learn how to build a visual identity that evokes the right emotions and attracts customers. We also explore messaging strategies through a Brand Identity Map , helping you connect visuals and messaging to drive sales. Ready to build a br...

In this episode of Pro-ject , we break down AI for Beginners , specifically designed for small business owners and entrepreneurs. Learn the basics of AI, how it can save you time and money, and discover practical tools like ChatGPT , Dall-E 2 , and Zoho Zia that can transform your business operations. Plus, get tips on how to use AI to create content, organize tasks, and manage your workflow. Tune...

In this episode of Pro-ject , we dive into decision fatigue —what it is, how it affects us, and how to manage it, especially as business owners. From navigating the overwhelming choices in today’s digital world to understanding how decision fatigue influences consumer behavior, we break down practical ways to simplify your decision-making processes. Plus, we explore the role of human design in dec...

Welcome back to Season 2 of Pro-ject ! In this Office Hours episode, I catch you up on the last six months—what's been happening personally and professionally, and how life has taken some unexpected turns. From international travel to moving to Texas, losing clients, and rethinking my business, it’s been a year of growth, reflection, and learning. I share insights on the shift in my career away fr...

Unlock the secrets of luck and manifestation in business with this enlightening episode! Dive deep into strategies to harness luck and manifest success as an entrepreneur. Tune in for practical tips and real-life stories that'll elevate your entrepreneurial journey. 🍀✨ And check out The Soul Circus Podcast for more conversations with Ella and other experts in the wellness field! #Luck #Manifesta...

Join us for an expert conversation with Shannon Mayer on the power of personalization in marketing! Discover strategies to tailor your approach, engage customers, and drive results. Don't miss this insightful discussion on enhancing your marketing efforts through personalized tactics. 🎙️🌟 #MarketingStrategy #Personalization #CustomerEngagement #ExpertInsights #Podcast

Discover the intersection of business and human design in this quick episode! Explore how understanding human behavior and psychology can enhance your business strategy. Tune in for actionable insights that blend science with entrepreneurship. 🧠💼 #BusinessStrategy #HumanDesign #Entrepreneurship

Don't miss our final episode of "Reaching the Right Audience"! We're wrapping up with actionable steps to optimize your audience targeting strategy. Learn how to put everything together—from identifying your audience to selecting the best digital platforms. Tune in for expert insights and take your marketing game to new heights! 🚀🎯 For the presentation mention in the episode, click here: https:/...

Embark on Part Two of our series: Reaching the Right Audience! Uncover the power of digital ads, navigating algorithms to pinpoint your audience. Don't miss key insights on identifying and targeting customers effectively across platforms like Google search, Meta Suite, Pinterest, and TikTok. Elevate your digital marketing game – sign up now for expert guidance! 🚀🎧 For the presentation mentioned...

Dive into this Office Hours episode where we unravel the significance of aligning your business goals with marketing objectives. Learn the art of threading business goals into SMART objectives—specific, measurable, achievable, realistic, and time-constrained. Tune in for practical insights that promise to elevate your marketing game and drive business success. 🚀✨ #BusinessGoals #MarketingObjecti...

🎙️ Get ready for a game-changing three-part series on Pro-ject: Marketing Made Easy ! Part 1 kicks off with a deep dive into reaching the right audience through digital advertising. 🌐 Unlock the power of digital ads that hold the potential to precisely target your ideal audience through cutting-edge algorithms. But beware, ineffective targeting can lead to missed opportunities! In this episode, w...

🎙️ Office Hours: Reflecting on Black Friday & Cyber Monday Numbers, Setting Goals, and Budgeting Tips In this episode of Pro-ject: Marketing Made Easy , we dive into the aftermath of Black Friday and Cyber Monday, unpacking the importance of analyzing those numbers and leveraging insights for future success. Join us as we navigate through the essential process of reflection and goal setting, u...

In this episode of PRO/JECT , get ready to unravel the mysteries of Search Engine Optimization (SEO) as we dive into an illuminating conversation with Kevin Erb, a seasoned SEO expert. Join me, [Your Name], as I sit down with Kevin to decode all things SEO that every small business owner and entrepreneur must know. Kevin Erb, armed with a treasure trove of SEO knowledge, shares invaluable insights...