Profits Through Podcasting: Podcast Marketing for Health & Wellness Lead Generation

You can have more podcast listeners overnight – if you’re willing to pay for it. I’m not talking about scammy online “podcast promoters” who promise thousands of (fake) downloads. I’m talking about legit podcasting platforms where you can get your podcast in front of potential new listeners. I recently tested promoting this podcast on five major platforms: Overcast , Podcast Addict , Pocket Casts...

A $29,000 investment in podcast guesting that leads to over $82,000 in revenue...That’s a deal we’d all take! Chris Burres has transformed his supplement business, My Vital C, by leveraging podcast appearances. His strategic move to appear on over 100 podcast episodes has significantly boosted his sales and brand visibility. We discuss the benefits of podcasting seen by My Vital C in this episode,...

Are you following all the advice from podcast gurus but still not seeing the growth you really want? How come some podcasts hit millions of downloads and others are doomed to obscurity forever? Growing a health and wellness podcast to over 5,000,000 downloads doesn't typically have jail time as a springboard for getting started. But that's exactly what makes Melissa Monte's journey so unique. Thro...

Could your health-focused podcast be missing out on lead generation and growth opportunities due to commonly overlooked mistakes? I’m sharing the story of a medical professional and entrepreneur who is navigating the rocky terrain of growing her online business with her podcast. Facing challenges like ineffective marketing hires and the pressure of producing quality content, she represents many wh...

Wish you could break free from convention and travel the world while working for yourself? With the help of her podcast, Nutrition and Life, Lisa Franz left her career as a police officer and built a thriving online nutrition coaching business. Lisa shares her journey from Germany to 53 countries around the world, exploring how she built her online business, Nutrition Coaching and Life. She explai...

Did you know that even if you haven't done any branding, you still have a brand? I was ignorant to our branding mistakes for years. After repeatedly smashing my head against the wall when trying to convert more new clients, I realized a painful lesson. I had neglected some key branding strategies. Once I realized the mistake, we worked with a business consultant, marketing company, and finally a g...

How can email marketing drastically elevate your podcast and business? Tanya Brody is an expert in email marketing, dedicated to helping small to medium-sized businesses generate more revenue through enhanced communication strategies. She assists entrepreneurs in crafting personalized and value-driven emails, which work in tandem with podcasts to nurture genuine relationships and lead to business...

What innovative strategies can help you streamline your podcast production and enhance audience engagement? Alex Sanfilippo is the innovative mind behind Podmatch.com , a platform that connects podcast hosts and guests. Known for his strategic insights into podcasting, Alex transformed his show, Podcasting Made Simple, by outsourcing content creation to industry experts. This approach caters to hi...

Feeling overwhelmed with all the options to market your business? Tune in to learn the secrets of a marketing ecosystem that can revolutionize your business with less stress and more success! In this episode, I sit down with Angela Frank to explore the power of podcasting within a comprehensive marketing strategy. Angela introduces her concept of a marketing ecosystem, emphasizing the importance o...

Renée Warren is a trailblazing female entrepreneur and host of the podcast Into the Wild, which has released over 300 episodes. Starting her podcasting journey during the pandemic, Renée has built a global platform dedicated to empowering female entrepreneurs. Her strategic guest selection and consistency have been pivotal in growing a supportive community, establishing her authority in the entrep...

Dustin Riechmann is the visionary behind 7-Figure Leap, a program that guides mission-driven entrepreneurs to 7-figure success through strategic podcast guesting. Dustin has leveraged podcast guest appearances to significantly boost brand visibility and revenue, specifically for his company FireCreek Snacks. His expertise has enabled him to assist over 200 entrepreneurs in tapping into the potenti...

This episode features Karen Martel, a highly successful health and wellness entrepreneur who has built a thriving podcast, The Hormone Solution. Her journey initially began as a way to market her bioidentical hormone therapy business and improve her public speaking skills. Karen's consistent efforts led to a significant audience, authoritative speaking engagements, and enormous sponsorship opportu...

How can health experts effectively monetize their podcasts without losing their authenticity? We’ll get the answers in this episode with Bev Hampson, a veteran media strategist who has dedicated over 10 years to helping women’s health podcasters increase their revenue streams. She is the founder of Category 3, a boutique media group dedicated to supporting voices in the alternative health and well...

Jaci Russo brings over two decades of marketing wisdom to the table in this episode. Jaci explains the power of effective storytelling, differentiating it from self-centered narratives that often fall flat. She offers strategies for podcasters to establish genuine connections with listeners that become warm leads, emphasizing the need to ask the right questions and truly understand your audience....

We launched this podcast about 6 months ago now, and I’ve been doing a lot of thinking. Today, I’ll share our initial motivations and the hurdles we’ve faced, such as balancing solo episodes and guest interviews. I’ll emphasize the importance of commitment and consistency, which is a lesson I preach relentlessly but am now experiencing myself, especially when I reflect on a coaching project that I...

Adam Schaeuble, the founder of Podcasting Business School, is with us today to reveal the strategies he teaches his clients to convert podcast listeners into paying clients. With extensive experience in both health-focused podcasting and business consulting, Adam now dedicates his expertise to helping service providers, coaches, and consultants transform their podcasts into thriving business tools...

Should you keep your podcast audio-only or embrace the power of video! I’ll address common fears like privacy concerns and technical challenges, showing how advancements like enhanced laptop cameras and virtual backgrounds have made video production more accessible. I share actionable strategies for incorporating video into your podcast to boost engagement, trust, and visibility. We explore the be...

Dr. Justin Rabinowitz is a chiropractor turned business coach as the founder of Rehab Chiro. In his transformation from hands-on practitioner to a guiding force for chiropractic entrepreneurs, his podcast, Business School for the Rehab Chiropractor, has served as a key lead generation tool. In this discussion, Justin explains why he is such a huge advocate of delegation, citing how the value provi...

Are you debating whether to join a podcasting network or to fly solo as an independent podcaster? I’ll go through the potential benefits and pitfalls that can come with network affiliations, such as increased visibility and restrictive creative controls. I'm also emphasizing how remaining independent may be the better option for entrepreneurs by potentially leading to greater financial and creativ...

Julia Smith, MEd, RCT, CCC is a registered Counselling Therapist who owns a group private practice in Halifax, Nova Scotia, Canada. She has skillfully combined her therapy background with her passion for podcasting, creating a platform to empower and connect Canadian therapists. Julia has grown her podcast, Fearless Practice, organically without relying on paid advertising. Hear all about how Juli...

In a world where time is our most precious commodity, every tick of the clock matters when it comes to our podcasting and business ventures. I’m sharing insights in this episode on avoiding time-wasting tasks, from the allure of social media to the deceptive productivity of multitasking. With an eye on strategic delegation and focusing on high-value tasks, I’ll explain how undervaluing our time hi...

Dr. Amy Johnson makes running an online coaching business look easy! Although after 17 years, that’s how it should be. Amy shares her experience with transitioning from one-to-one coaching to impacting lives on a larger scale through her innovative programs, and the significant role her podcast ‘Changeable’ has played in that process. Dr. Johnson reflects on the strategic decisions that have allow...

One of the great things about podcasting is how much value you can squeeze from creating a single episode. From shareable social media to blog posts that improve your website SEO, discover how each episode can blossom into a multitude of assets that keep on giving. We’ll also discuss the invaluable networking and collaborative opportunities that arise through podcasting, allowing you to forge mean...

To succeed in podcasting, you must publish consistently. To do that, you must ensure the process is as simple and frictionless as possible. And how do you accomplish that? Well, today we’re finding out from Joe Casabona, an expert when it comes to podcast systems and automations. How else could he juggle THREE thriving podcasts while balancing a fulfilling family life? We’ll discuss the secrets to...

What better time than spring to freshen up your podcast? Today we’re peeling back the layers and adding a fresh, lemony scent to ensure your podcast is gleaming and attractive to listeners! We’re so busy day-to-day with our businesses and producing podcast episodes, we can forget that some bits of content could be getting stale or boring. Not to mention technical problems that can arise, and other...