Shannon Mattern

Profitable Web Designer with Shannon Mattern

Business EN ↓ 249 episodes

Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon Mattern shares the pricing strategies, mindset shifts and behind-the-scenes stories web designers like you need to stop overdelivering, raise your prices, and finally create the freedom and income you...

Be sure to visit the podcast's website and support the creator: webdesigneracademy.com

Author

Shannon Mattern

Category

Business

Podcast website

webdesigneracademy.com

Latest episode

Nov 4, 2026

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Episodes

Part 3 - How To 5x Your Web Design Income Without 5x-ing Your Workload EP 219 04.11.2026

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse Part 3: Web Designer Academy Student Stories: How To 5x Your Income Without 5x-ing Your Workload  In Part 3 of this 3-part series, you'll hear from a panel of Web Designer Academy students, Barb Pritchard of Infinity Brand...

Part 2 - How To 5x Your Web Design Income Without 5x-ing Your Workload EP 218 28.10.2026

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse Part 2: How To 5x Your Web Design Income Without 5x-ing Your Workload  In Part 2 of this 3-part series, I'm picking back up in the private training I hosted back in 2022 to break down how we help the women in the Web Desig...

Part 1 - How To 5x Your Web Design Income Without 5x-ing Your Workload EP 217 21.10.2026

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse  Part 1: How To 5x Your Web Design Income Without 5x-ing Your Workload In Part 1 of this 3-part series, I'm sharing a replay of a private training I hosted back in 2022 for accepted applicants, where I break down the 5P Fr...

Web Designer Pricing Workshop EP 216 14.10.2026

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse Web Designer Pricing Workshop: How To Set Profitable, Sustainable Prices This week I'm sharing a replay of a pricing workshop I hosted a few years ago where I walk you through how to set profitable, sustainable prices for your...

How To Stop Undercharging For Web Design EP 215 07.10.2026

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income: https://webdesigneracademy.com/freecourse How To Stop Undercharging for Web Design AI tools are making web design faster and easier than ever, and so many web designers believe that because it's so fast and so easy, it's not worth that much. Today I’m going to help you m...

August 2026 Income Report EP 214 30.09.2026

Grab our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse August 2026 Income Report: Why We (Temporarily) Closed the Doors on Web Designer Academy This month Erica Nash and I get into the real numbers behind August... $25,640 in revenue, $15,318 in outflow, and the big decision we fi...

Web Design Templates, Courses or Clients? Why You Don't Have To Choose with Olga Dorovskykh from Applet Studio EP 213 23.09.2026

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income. Web Design Templates, Courses or Clients? Why You Don't Have To Choose with Olga Dorovskykh from Applet Studio Olga Kolgusheva, known professionally as Olga Dorovskykh, is the founder of Applet Studio, a Squarespace template shop and design studio she runs with her husba...

Profitable Web Designer Tip: Ditching Hourly 18.09.2026

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse Ditching Hourly: A Web Designer's Guide to Value Pricing with Jonathan Stark Jonathan Stark, known as The Ditching Hourly Guy, joins Shannon Mattern to explain why hourly billing punishes you for getting good at your job, and h...

Ditching Hourly: A Web Designer's Guide to Value-Based Pricing with Jonathan Stark EP 212 16.09.2026

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse Ditching Hourly: A Web Designer's Guide to Value Pricing with Jonathan Stark Jonathan Stark, known as The Ditching Hourly Guy, joins Shannon Mattern to explain why hourly billing punishes you for getting good at your job, and h...

Profitable Web Designer Tip: Why Your Web Design Business Systems Aren’t Working 11.09.2026

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse Systems architect Diana Wei Fang, founder of The Finer Points, joins Shannon to explain why buying another tool never fixes a business problem, how to standardize your systems without losing what makes you different, and why sh...

Why Your Web Design Business Systems Aren’t Working with Diana Wei Fang EP 211 09.09.2026

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse Episode 211: Why Your Web Design Business Systems Keep Failing with Diana Wei Fang Systems architect Diana Wei Fang, founder of The Finer Points, joins Shannon to explain why buying another tool never fixes a business problem,...

Profitable Web Designer Tip: Market Your Web Design Business 04.09.2026

Grab our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income: https://webdesigneracademy.com/freecourse Market Your Web Design Business Without Social Media with Jana Osofsky This week I'm joined by Jana Osofsky, a content strategist and Pinterest educator for coaches and service providers, and the creator of High Leverage Content...

Market Your Web Design Business Without Social Media with Jana Osofsky EP 210 02.09.2026

Grab our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income: https://webdesigneracademy.com/freecourse Market Your Web Design Business Without Social Media with Jana Osofsky This week I'm joined by Jana Osofsky, a content strategist and Pinterest educator for coaches and service providers, and the creator of High Leverage Content...

Profitable Web Designer Tip: July 2026 Income Report 28.08.2026

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at ⁠https://webdesigneracademy.com/freecourse⁠⁠ July 2026 Income Report This month I break down our July 2026 income report going over how much the business made, spent and all the lessons learned along the way. In This Episode: The full July 2026 revenue and expense brea...

July 2026 Income Report EP 209 26.08.2026

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse⁠ July 2026 Income Report This month I break down our July 2026 income report going over how much the business made, spent and all the lessons learned along the way. In This Episode: The full July 2026 revenue and expense breakd...

Profitable Web Design Tip: How Cathy Olson Built a Multi-Million Dollar Business 21.08.2026

Grab our High-Converting Web Design Proposal Template and start confidently charging a lot more for custom web design projects, without hustling, overworking, or losing all your clients: https://webdesigneracademy.com/proposal #208 - Why Web Designers Need to Think Like Conversion Strategists, Not Just Designers, with Cathy Olson I sat down with Cathy Olson, co-founder of Funnel Gorgeous and FG Fu...

How Cathy Olson Built a Multi-Million Dollar Business as a Web Designer EP 208 19.08.2026

Grab our High-Converting Web Design Proposal Template and start confidently charging a lot more for custom web design projects, without hustling, overworking, or losing all your clients: https://webdesigneracademy.com/proposal #208 - Why Web Designers Need to Think Like Conversion Strategists, Not Just Designers, with Cathy Olson I sat down with Cathy Olson, co-founder of Funnel Gorgeous and FG Fu...

📣 Special Web Designer Academy Announcement 14.08.2026

I've got some big news dropping today that I think you're gonna love if: 1️⃣ You're a woman web designer in that mid-stage of your web design business journey where you're beyond the beginner basics, but you're not where you want to be yet in terms of income and time freedom. 2️⃣ You want to finally: Build a real client pipeline (that doesn't use content marketing or social media) so that you stop...

Profitable Web Designer Tip: How Web Designers Can Charge More 14.08.2026

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/proposal Episode 207: Why Web Designers Are Already Doing Brand Strategy (Just Not Charging For It) with Sarah Robb Sarah Robb of Brand Strategy Academy has spent over twenty years building brand strategies for compan...

How Web Designers Can Charge More By Adding Brand Strategy with Sarah Robb EP 207 12.08.2026

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse⁠ Episode 207: Why Web Designers Are Already Doing Brand Strategy (Just Not Charging For It) with Sarah Robb Sarah Robb of Brand Strategy Academy has spent over twenty years building brand strategies for companies like Pfizer, E...

Profitable Web Designer Tip: June 2026 Income Report 07.08.2026

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse⁠ June 2026 Income Report Welcome to my June 2026 Income Report where I share how much we made, how much we spent and all of the lessons I learned along the way. In This Episode: How I finally let go of the belief that I’m bad a...

June 2026 Income Report EP 206 05.08.2026

Grab our High-Converting Proposal Template and start confidently charging a lot more for custom web design projects... without hustling, overworking, or losing all your clients: https://webdesigneracademy.com/proposal June 2026 Income Report Welcome to my May 2026 Income Report where I share how much we made, how much we spent and all of the lessons I learned along the way. In This Episode: How I...

Profitable Web Design Tip: Why More Web Design Clients Won't Fix Your Money Problems 31.07.2026

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template Have you ever thought, I just need more clients, I just need to book more projects, and then I'll be okay? But here’s the thing - you have real costs associated with running your web design business, and it’s...

Why More Web Design Clients Won't Fix Your Money Problems with Pam Jordan of Pivot To Profit EP 205 29.07.2026

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template Have you ever thought, I just need more clients, I just need to book more projects, and then I'll be okay? But here’s the thing - you have real costs associated with running your web design business, and it’s...

Profitable Web Designer Tip: Why Your Discovery Calls Aren't Converting 24.07.2026

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: ⁠https://webdesigneracademy.com/template⁠ What to Do When Web Design Proposals Go Silent In this replay of our June 2026 live Q&A, I answer four real questions from web designers on some of the most common business challenges that come up again and...

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