Profitable Salon Owner Podcast

In this episode, Kayla Swanson and Jason Everett discuss what it truly means to be a profitable salon owner. They cover the following topics: The difference between staying busy and actually making money Why salon owners often avoid profit (sometimes without knowing it) How to begin shifting your salon from survival to sustainability Jason also shares why profitable businesses create better teams,...

In this episode, you’ll discover: Why 2026 is a buyer’s market and how shaky operations are creating big opportunities for owners who are ready. What does capacity utilization mean and how to know if growth is smart or premature. Are you a CEO or just a high-paid stylist? And how to start shifting into true ownership. Why Jason wrote Prove Them Wrong and how owners can use it as a roadmap for styl...

In this episode, you’ll learn: Why burnout is often a mindset shift issue, not just a rest issue The difference between Burn On, Burn Up, and Burnout How effort vs reward imbalance quietly creates burnout Why impostor syndrome can be a catalyst (and how common it is) The 3 major causes of burnout and their respective cures A leadership takeaway: why investing in support is often cheaper than losin...

Gift Cards as a Tool for Growth : Gift cards can be highly profitable when used to attract new guests and grow revenue during holidays. Biggest Mistake #1 - Discounting : Avoid offering discounts on gift cards, as this can hurt your profit margins and set unrealistic pricing expectations. Biggest Mistake #2 - No Boundaries : Clearly define gift card usage rules to prevent misuse, like limiting the...

In this episode: What productivity really means (and why it’s universal) Why food, energy, and environment influence your brain’s performance How dopamine, distraction, and devices wreck productivity Time-blocking, presence, and building a routine that works How to model productivity for your team Creating psychological safety and meaningful feedback loops Helping team members identify the real re...

💡 What you'll learn: Why nearly every owner reaches a point where they want to quit Jason’s real experiences with business overwhelm and financial pressure How internal beliefs shape your external business results How to build resilience and embrace disruption in your business Why the size of your business is directly tied to the size of the problems you can handle   🎧 Feeling stuck? This episod...

Most salon owners don’t have control over their profit... and it’s costing them big. In this episode, Jason Everett joins Kayla Swanson to reveal why profit doesn't equate to working harder or cutting more costs. But it simply means understanding your numbers and planning intentionally. They share the key stages of business growth, how to find your break-even point, and when real profit starts to...

Stop Looking Up or Down. Start Looking Within In this inspiring episode, Jason Everett joins Kayla Swanson to explore how comparison and self-doubt hold salon owners back and how to break free from them. They unpack the concept of “borrowed confidence,” share lessons from personal experiences, and reveal how to use your community and mindset to rise higher. Learn how to stop looking up to others o...

💡 Here’s what you’ll learn: How salon layout directly impacts profit and productivity Why space optimization boosts revenue and retention The importance of investing in quality salon furniture How to use 3D tools for better design decisions Questions to ask before remodeling or expanding How to create a welcoming, profitable environment for clients and staff 🎧 Tune in now to learn how to design...

💡 Here’s what you’ll learn: How to design a complete guest experience from start to finish Why emotional connection matters more than technical perfection How to train your team to deliver consistent five-star moments Ways to use leadership collaboration to improve systems Shelby’s proven process that increased her rebooking rate from 55% to 70%!!! 🎧 Listen now and discover how to make every vis...

What You’ll Learn in This Episode: Danielle’s story of moving from passion to profit How curiosity is the secret weapon for financial growth Why flipping to “profit first” changes everything Behavior hacks that make consistent profit possible How to work with accountants without fear or confusion Why your salon needs to be both pretty and profitable Learn more here - www.highperformancesalon.com J...

💡 Here’s what you’ll learn in this episode: Why AI is the biggest business shift since smartphones How to avoid the pitfalls of using ChatGPT at the surface level Real examples of AI saving time in salons (dress codes, staff training, systems, etc) Why early adopters will outpace laggards in the industry How to get access to 21 salon-specific AI tasks 🎧 Listen now and start putting AI to work in...

💡 Here’s what you’ll learn: The #1 mistake salon owners make when setting prices How to price for profit instead of fear Why raising your prices can actually help attract better clients The exact way to communicate price changes without losing trust How often you should be raising your prices Learn more here - www.highperformancesalon.com Join our FB group - www.facebook.com/groups/highperformanc...

Here’s what you’ll learn: Why most salon owners get stuck behind the chair The difference between delegating vs. abdicating How to attract leaders who treat your salon like their own The mindset shift that helps you lead leaders instead of followers 🎧 Tune in now and start building the leadership team your salon deserves. Learn more here - www.highperformancesalon.com Join our FB group - www.face...

In This Episode, You’ll Discover: Why AI isn’t just “another app” and how to use it as a business accelerator.  The difference between “cute prompts” and leveraging AI like a $10k consultant. Real-world salon examples of how to automate training, recruiting, and even creative projects. Why "sloppy prompting" (yes, sloppy!) is one of Jason’s favorite strategies. Learn more here - www.highperformanc...

In This Episode, You’ll Discover: Why flexible rewards are more powerful than paychecks The surprising value of hiring seasoned stylists How to attract new hires without poaching Leadership shifts that keep your salon competitive 🎧 Tune in now and get ahead of the hiring curve. Learn more here - www.highperformancesalon.com Join our FB group - www.facebook.com/groups/highperformancesalon Like us...

In this powerful episode, Jason Everett and Kayla Swanson discuss: The story behind Prove Them Wrong and why it matters for salon owners The six-figure service provider award and how it inspired an industry shift The 3 S’s every stylist must master: Service, Sales, and Self How reframing sales as “serving clients” changes everything Why self-care is just as critical as technical skill How salon ow...

In this eye-opening episode, Jason Everett joins Kayla Swanson to talk about leadership, discipline, and the line between being nice, firm, and mean. 💡 Here’s what you’ll learn: The real definition of “mean” and why intent matters Why giving staff everything they want can hurt your business How to say no without losing trust or credibility The formula for repairing broken trust after conflict Why...

In this episode of the Profitable Salon Owner Podcast, Jason Everett joins host Kayla Swanson to unpack the power of relationships in both business and life. 💡 Here’s what you’ll learn: Why your relationship with yourself sets the tone for everything else The power of giving without expectation How shared experiences create stronger bonds Practical steps to repair broken trust Why ignoring relati...

In this insightful episode of the Profitable Salon Owner Podcast, Kayla Swanson and Jason Everett tackle social media fatigue head-on. Rather than chasing perfection, they invite salon owners to embrace ease, authenticity, and fun. Episode Highlights: Why your audience wants to be entertained before they buy How to find and adapt content inspiration wisely The structure of a "Social Media Play Day...

In This Episode, You'll Discover: How to rise above fear-based salon gossip and headlines The critical basics most salons are ignoring (and how to fix them fast) Why “surprise and delight” is your 2025 secret weapon The new way to support your team’s mental health and mindset How to lead with vision and stop chasing your team The #1 mistake struggling salon owners make (and how to avoid it) 👉 Lis...

In this episode of the Profitable Salon Owner Podcast, host Kayla Swanson sits down with Angie Lorenz, a salon owner of 12 years who went from the brink of burnout to earning a 19% profit—all within nine months. Angie shares her journey of: Feeling stuck despite rising topline sales Letting go of comparison and Instagram illusions Implementing a Code of Honor and building a leadership team Transit...

Is your salon feeling stale or overly systemized? Are guests getting a service… but not an experience? Kayla Swanson is joined again by Leah Freeman (Global Color Director at L’ANZA) to dive deep into what it really takes to bring quality back into the guest journey. In this Episode, You'll Discover: Creative ways to stand out (without discounting) How small sensory upgrades like scent machines &...

In This Episode, You’ll Discover: Building a one-page business plan Creating a proforma to forecast growth Knowing when to pivot (and why plateaus are warning signs) How to escape from behind the chair and scale sustainably Getting advice from people who’ve done what you want to do If your current plan is collecting dust or non-existent, this episode will reignite your vision and give you a real s...

In This Episode, You’ll Discover: How Jonelle went from buying a salon on maternity leave to doubling her revenue The secrets to building a strong leadership team and trusting them to run the show Smart ways to separate parts and labor and charge credit card fees to boost profits Why accountability systems were a game changer for her business growth Mindset shifts that helped her step up as a conf...