Profitable Photographer Podcast

I am so excited to share my conversation with the dynamic duo—Gregory and Lesa Daniel—about the beauty and strategy behind commissioned mixed-media portraits, working as a couple, and building a business with heart, intention, and excellence. Gregory and Lesa are internationally celebrated for their artistry and business success. Gregory is one of the most awarded photographers in the U.S., holdin...

Did you ever think about what it might take to have a highly successful, multi-million-dollar portrait studio? My amazing guest this week, Andrew Hiorth, has done just that—and in this episode, he shares his team-building strategies, plus the joys and challenges of creating a highly profitable boudoir photography business. I was surprised to learn that not only is it easier than I thought, but tha...

Ooohhh…this is a good one! On this episode of The Profitable Photographer, I had a real and honest conversation with the wise and lovely, Cate Scaglione—fine art photographer and branding expert—about how to create a boudoir/personal portrait session, designed to help our clients not only have great photographs but potentially have a life changing experience.  In this discussion, I share my own in...

I saw a post on Facebook where a photographer was panicking about a lack of business, stating that he had to compete with people doing $50 sessions. My first response to the post was that there is a lot of room at the top. Then I decided to do this podcast episode as my response to him and everyone thinking this is the reality in the industry. It comes from a book based on a powerful idea that can...

This week, I had a powerful and heart-centered discussion with Johl Dunn, a talented Australian photographer turned mindset and business coach. We had such a great conversation a few years ago that I knew I would love another chance to connect. Johl spent over 20 years running successful wedding and portrait studios, earning titles like Creative Asia Wedding Photographer of the Year along the way....

This week on The Profitable Photographer, I had a fun and inspiring conversation with Angela Lawson, an international award-winning pet photographer with 28 years of experience. For the past 15 years, she’s focused exclusively on animals of all shapes and sizes—from dogs and cats to reptiles and pocket pets. She has also earned her Accredited Professional of Animal Imagery from the International S...

Okay…solo time. This episode might seem short but if you take the challenge and write out the answers to my suggestions, it might just change everything for you. You could find that your photography business hits new levels of success and fulfillment? In this solo episode of The Profitable Photographer, I’m walking you through a step-by-step process to get crystal clear on your dreams and goals. A...

This week’s episode is a soulful one, friends. I’m joined by the amazing Jessica McKnight — an award-winning luxury photographer in St Petersburg, FLA, for over 25 years, mindfulness coach, and founder of Brilliance Key.  She has a big heart for helping others to create their success using the power of their thoughts as well as a photographer with a ton of business wisdom.   Jessica and I have a b...

This week on the show, I’m chatting with Jeff — a PPA Master Photographer, Craftsman, educator, and author of 2, soon to be 3, books including “The Professional Photography Playbook: Mastering Portrait Photography, Branding and Business Success.”  Jeff is has been one of the most successful portrait photographers in the US for 40 years and counting. His classic style and tried and true business st...

What if your creativity isn’t something you have to chase… but something you can invite in, every single day? This week, I’m joined by the wonderfully unique and inspiring Elizabeth Toller — a Certified Professional Photographer, fine artist, intuitive life coach, Reiki healer, tarot reader, and speaker on creativity as a lifestyle. She calls herself your “quirky guide to a more creative life,” an...

Well, it is the fourth episode after three incredible interviews with brilliant and fun photographers. So it is time to go solo and dive into one of my absolute favorite topics… COLOR! Color isn’t just pretty—it’s powerful. It tells stories, creates mood, attracts clients, and makes your photography truly stand out. In this episode, I share some basic color science you probably learned in first gr...

Get ready for a lovely and super practical episode! This week, I’m hanging out with the amazing Brenda Pottinger—photographer, educator, and marketing genius. She also has a heart for giving back and before we chat about her easy marketing strategies, she shares her love for helping others using the power of photography. Who is Brenda? Well, with degrees in Art-Graphic Design and Mass Communicatio...

Oh friends, you're going to love this episode! I have been a fan of Karen McCall and her art, and met her in person at PPA’s Imaging Expo this year. I am thrilled that she agreed to be my guest today because a true artist and Photoshop wizard.  Karen’s been rocking the photography world for 35+ years and has all the accolades—Team USA, Diamond Photographer of the Year, ASP State Elite Award for 7...

I am a huge fan of my guest for this week, Andrew Hellmich. A photographer with 25 years of success and the host of a top-rated photography business podcast, he has done so much to support photographers and photographic educators (like me) with his 612 episodes of Photo Biz Xposed (PhotoBizX), which features industry experts sharing powerful insights on marketing, pricing, advertising, and busines...

Hey there, friends! It’s just me, Luci, flying solo on this episode of The Profitable Photographer. In my 40+ years as a portrait and wedding photographer, I’ve learned just how important it is to prepare both myself and my clients before a session—and to have a clear plan in place once we start shooting. Sure, there’s always room for spontaneity and creative surprises, but I always carry a mental...

Get ready to be inspired! This episode features Lauren DelVecchio, a lighting wizard and award-winning photographer. Based in Maine, Lauren is a PPA Master Craftsman, and Master of Wedding Photography.   She’s a five-time Maine Wedding Photographer of the Year, a two-time Team USA rep in the World Photographic Cup, and even placed 6th in the world for one of her fine art portraits—no big deal… oka...

Running a profitable photography business is tough, but my guest in this episode proves that it can also be wildly profitable—if you take full responsibility for how you run it. Meet Allison Tyler Jones, CPP, Master Craftsman, educator, photographer, author of four books, and host of the REWork Podcast.  I have to say that how she shares her vast knowledge and the foundations of a successful busin...

Ever felt the urge to create just for yourself? This week, I’m chatting with Anjana Olson, an award-winning photographer, educator, and lighting guru, about her self-portrait journey and how it’s transformed her art AND her business. Master photographer, Anj (Anjana) Olson is the portrait photographer of Anj Portrait Studio, serving Des Moines, Iowa and surrounding areas. After obtaining a Bachelo...

 We made it to Episode 300! I am beyond grateful for every listener who has joined me on this journey. With 70 solo episodes, 220 guest interviews, and listeners from over 100 countries, this podcast has grown into an incredible community of passionate photographers. Thank you for your support, engagement, and commitment to growing your photography businesses with me! In this milestone episode, I...

I’m thrilled to welcome back Jeffrey Shaw—one of my most popular guests! This is his third time on the show, and for good reason. I first heard him speak at PPA’s Imaging USA, and he completely blew me away. Now, five years later, he is just releasing “Sell To The Rich”, and he shares so many great insights from this book. He also has 2 other amazing books in case you want more Jeffrey. From humbl...

Okay, photographers—real talk. What happens to your business if life throws you a curveball? Whether it’s an unexpected emergency or the day you finally decide to retire to a beach with endless piña coladas, your business needs a plan. I know this isn’t something many of us think about or even want to talk about, right? This week, I’m chatting with Mike Price, who knows a lot about this. After hel...

Hey, photography friends! Ever thought about how much your photo lab impacts your business? This week, I chat with Dirk Witt from Mid South Color Lab, and he’s breaking down why not all labs are created equal—and why choosing the right one is a game-changer for your success. But not only how to select the right companies but why making them a partner, having them on your team, is a key to success....

Hey, friends! I’m still buzzing from PPA’s Imaging Expo—so many incredible people, ideas, and gratitude for my 40 years in this amazing community! Meeting past guests in person was a blast. Now, onto today’s episode! This is Part 2 of my deep dive into In-Person Sales (IPS) using a projector. If you haven’t yet, check out Part 1, where I covered why IPS is a game-changer. You can also watch this o...

I had the most amazing time at PPA’s Imaging Expo and if you are one of my new listeners I met in Dallas…HELLO!! We have the most incredible industry. We are so fun, dedicated, creative, smart and love to hang out together. I feel soooo blessed ho have had 40 years in this community. This episode features Debbie McFarland, a photographer with 27 years of experience who’s found her passion in empow...

I thought I would go back to the basics. It has been a while since I shared my step by step “In Person Sales System” so today, and in two weeks, I go deep into the Why and How of showing our work and helping people select art and albums they will treasure from their sessions. Question 1-Are you ready to transform your photography business and take your sales to the next level? and 2-Do you ever wo...