Profitable Graphic Designer: Clients, Business, Money, and Freedom

In this episode, guest expert Josh Hall joins Kady Sandel to talk about growing your web design business, setting your prices, and whether you can guarantee results like sales, traffic, or conversions to your web design clients! You’ll hear about Josh’s career journey from cabinetmaker and drummer to web designer and online educator, and how these unique experiences have helped him grow his web de...

Want to be more productive in your graphic design, brand design, or web design business? Then you need to do less 😊It’s easy to get overwhelmed by the number of marketing strategies available, but they are not all created equal! In today’s episode, business coach Kady Sandel breaks down how to simplify your marketing to-do list and identify the tactics that will actually bring in revenue to your...

Every creative CEO has lulls where you don’t feel as inspired as usual. That’s normal! In today’s episode, business coach Kady Sandel will give you a mindset reset to help you feel focused & excited again in your graphic design, brand design, or web design business. Kady breaks down how to set achievable goals, stay on track to reach them, and stay positive -- even when things don’t go as plan...

In this episode, business coach Kady Sandel talks all things outsourcing, increasing your rates, and building a team for your design business so you can focus on the work you love while still making a great income! When you left the 9-5 world, you were probably wanting flexibility & freedom – not to work 24/7 running your own graphic design, brand design, or web design business. Yet so many cr...

If you’re running a six-figure design business, you already have a team, your expenses are creeping up, and you’re wondering how to get to an even higher level without hiring a ton of more people… this episode is for you! Business coach Kady Sandel will show you how to revamp your creative agency to get rid of burnout, reduce your work hours, and scale even further without hiring a massive team. L...

Without hiring a team in your design business, you can only get to a certain level of success. In this episode, business coach Kady Sandel shows you the most important things to consider when hiring help in your graphic design, brand design, or web design business. Learn who to hire first, how to make sure you have the money to pay them, and why even a small amount of help (5 hours a week or less!...

In this episode, business coach Kady Sandel shows you how to stop running your design business like a freelancer and embrace your role as a creative CEO! Most graphic designers, brand designers, and web designers hit a plateau in their businesses at $3-7k months. At that point, you will need to create systems to build a simple & sustainable design agency that doesn’t need you 24/7. Learn how t...

Hitting six-figures in your graphic design business is possible if you have the right plan & the right goals! In this episode, Kady Sandel shows you how to break your income goals into achievable steps so you can land your dream clients and scale your graphic, brand, or web design business to six figures. Kady shows you how to work backwards to make sure your pricing, ideal clients, and income...

You asked for this one! In this episode, Kady Sandel walks you through the client workflow and design process her branding agency uses when working with $10k, $15k, and $20k+ clients. Graphic designers often fear that higher-ticket clients will require more work, but that is often not true. Learn how you can adjust your process when working with multiple stakeholders, plus how to handle design rev...

Want to crack the code of landing $10k+ graphic design clients who value you as an expert? The secret lies in your messaging! In this episode, Kady Sandel walks you through the key messaging mistakes she made early in her design business that cost her thousands of dollars. You will learn how to position your design business on your website, social media, and marketing so you attract the profession...

Have you ever wondered if blogging is still a viable way to get graphic design clients? Or how to set up your website’s SEO so it attracts and converts the high-ticket clients you want? In today’s episode, guest expert Jacob Cass sits down with host Kady Sandel for an incredible conversation about how to use blogging & SEO to land design clients, get leads, and generate passive income. Jacob’s...

Wondering why you’re spending all your time marketing your design business, yet not actually landing clients from it? In this episode, Kady Sandel shows you how to tell if your marketing strategies just need more time to work… or if you are doing them completely wrong! Learn the #1 mistake that graphic designers make when trying to market their services, plus practical tips on how to land design c...

Why do some designers land high-ticket clients on repeat, while others have clients in their inbox trying to demand the cheapest price ("how much for a logo?")? Kady Sandel dives into it in this juicy episode about why she gets $12k+ design clients! She shows you the 3 unique strategies she uses to attract high-ticket clients, with before-and-after examples from her own brand design business. Lear...

Join guest expert Lucian Grofsorean in a conversation with host Kady Sandel on how freelance brand, web, and graphic designers can build their personal brands! You know that your design business needs its own brand, especially if you are positioning yourself as an agency or studio… but how can you build a personal brand at the same time? And do you even need to? We cover it all in this episode. Le...

Let’s talk about burnout for graphic, brand, and web designers – and specifically: how you can market your freelance business and get clients without burning out! In today’s episode, Kady Sandel shows you how to promote your design business without spreading yourself too thin or working 24/7, with examples of the methods she used to grow from a solopreneur to a branding agency. Learn the differenc...

Most freelance designers have had at least one horrible client…. but have you ever won a huge contest because you had the WORST client story of every designer who entered?! Our host Kady Sandel has – and she even won a year-long Adobe subscription as her prize! In this episode, Kady shares her hilarious contest-winning client story that you don’t want to miss. You’ll also learn how to spot these “...

Are you attracting cheap graphic design, brand design, or web design clients? That means it’s time to update your portfolio to make it look more expensive! In this episode, Kady Sandel walks you through the exact portfolio changes you need to make to attract $10k+ design clients. Even if your design work is amazing, if you aren’t presenting it right, it simply isn’t going to impress the clients wh...

Have you ever wondered how to leverage IG stories to make more money in your design business? Then this is the episode for you! Kady Sandel speaks with guest expert Alyssa Moorhead about how to grow your graphic design, web design, or brand design business on Instagram – specifically using the Stories feature. You’ll learn how to build genuine connections with ideal clients, how to get them to fin...

In this episode, guest expert Natalie Gates joins Kady Sandel to share how freelance brand designers, graphic designers, and web designers can make more money and land bigger clients by collaborating with copywriters. You’ll hear Natalie’s tips on where to find the best freelance copywriters and how to become their #1 go-to designer, the logistics of how to structure your partnership (aka: who pay...

Most freelance designers have questions about how to add services to their design business: like how to go from being a logo designer, to a brand designer, to maybe even a web designer or full-service studio. In this episode, Kady Sandel covers all the “hows” of how she personally evolved her freelance business into an agency! Get the inside scoop on what design services she learned (versus which...

Are you burnt out from trying to scale up your design business problems on your own? Craving an outside perspective to help you see if your ideas make sense? In this episode, Kady Sandel shares the story of when she joined a mastermind earlier in her brand design business, including the positive and negative aspects of it. Learn about our upcoming High-Ticket Client Mastermind for creatives and ho...

If you need to feel motivated in your freelance design business again, this is the episode for you! Guest expert Jeremy Mura joins Kady Sandel to break down the key mindset mistakes that are holding your creative business back. You’ll hear Jeremy’s tips on how to position your freelance business so you can attract more clients and opportunities – and leave an amazing impression on them when they a...

Have you ever craved the guidance of a mentor for your freelance design business, but you weren’t sure where to find one? In today’s episode, Kady Sandel speaks with guest expert Prajin Shee about how to find the right mentor for your creative business – including where to find one, what qualities to look for in a mentor, and how exactly a mentor can help you grow your graphic design, brand design...

In this episode, guest expert Faith Rodriguez joins Kady Sandel to share the details of how niching WAY down in your design business can help you attract higher-ticket graphic design, brand design, and web design clients. You’ll hear Faith’s fascinating career journey from esthetician to marketing expert, and how she blends these passions together to help her specialized audience of beauty profess...

Want to land high-ticket design clients? Then stop calling yourself a graphic designer :) In today’s controversial episode, we talk about how to describe your graphic design, brand design, or web design business in a catchy way that stands out and makes clients & networking partners remember you. Kady Sandel breaks down the reality of what non-designers picture when they hear the word “graphic...