Kady Sandel

Profitable Graphic Designer: Clients, Business, Money, and Freedom

Arts EN ↓ 221 episodes

Learn how to get graphic design clients, price your services confidently, and build a profitable design business that gives you freedom. You’re not meant to chase cheap clients or work nights just to stay afloat. Hosted by Kady Sandel, brand strategist, agency owner, and design business coach helping freelance, brand, and web designers build scalable, profitable businesses. You’ll learn how to:• Get graphic design clients and sell high-value offers• Build systems that simplify your design business• Write proposals that convert leads into clients• Grow your confidence, income, and freedom

Author

Kady Sandel

Category

Arts

Podcast website

aventiveacademy.com

Latest episode

Jul 7, 2026

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Episodes

96 Attracting Design Clients on Instagram & TikTok with Kenzi Green 27.02.2024

Welcome to another episode of The Profitable Graphic Designer podcast! Today, we’re talking about social media content creation with our guest, Kenzi Green. With her expertise in luxury brand and web design, Kenzi is the creative force behind Kenzi Green Design. Kenzi shares her experience and insights into crafting compelling content tailored to attract design clients. In this episode, you will l...

95 Growing a Design Biz Through AI 20.02.2024

Yes, this is written by AI and you can spot it miles away (if you have ever used ChatGPT) 😊 Get ready to supercharge your design and business game in this episode! I'm diving into the incredible world of AI and how it's a game-changer for designers like me. We're exploring the endless possibilities of harnessing AI in design and how it transforms the way we do business. You won't...

94 The Client Pipeline Roadmap 13.02.2024

Get ready, because in this episode, I'm unveiling the secrets to turbocharge your design business with an unstoppable client pipeline. As a graphic, brand, or web design business owner, I've walked the same path, and today, I'm sharing my tried-and-true strategies. Join me as I guide you through the art of Lead Generation – we'll explore how to reel in potential clients from variou...

93 Mastering Content Creation and Logo Design with Will Paterson 06.02.2024

Join me in this exciting episode of The Profitable Graphic Designer Podcast, where I had the pleasure of hosting the incredibly talented Will Paterson. Will is a true master in the world of graphic design, specializing in Logo Design, Hand Lettering, and Brand Identity. As the owner of a successful design agency, he's collaborated with big names like Adobe, Instagram, and Skillshare. And did I...

92 Selling Online Courses and Generating Passive Income with Ran Segall 30.01.2024

Welcome, fellow designers, to another exciting episode of The Profitable Graphic Designer Podcast. I'm thrilled to have a very special guest joining me. Meet Ran, a seasoned designer with over two decades of experience and a deep passion for all things WebFlow. Throughout our conversation, we'll delve into Ran's remarkable journey and uncover the secrets of generating passive income wh...

91 Spend Your Time Creating Logos, Not Exporting Them! An Interview With Michael Bruny-Groth 23.01.2024

From transitioning from a freelance graphic designer to developing a product tailored for designers, Michael shares his journey of inventing software for logo designers in this episode of The Profitable Graphic Designer Podcast. We delve into the highs and lows of his path. We discuss the benefits of using The Logo Package software and how designers can leverage it to save time and establish thems...

90 Stop Selling if You Want to Sell Your Design Services – With Matt Essam 16.01.2024

Join me in this episode of The Profitable Graphic Designer Podcast as I sit down with the insightful Matthew Essam, a seasoned designer who has a unique perspective on selling design services. In this conversation, we explore a refreshing approach to selling that goes beyond the traditional sales pitch. Matt encourages us to shift our focus from selling to listening, providing valuable insights in...

89 From Solo Designer to Agency Success With Michael Janda 09.01.2024

Welcome to another episode of The Profitable Graphic Designer Podcast! Before I tell you more about the new pod episode – I just want you to know that we did a role play where I was a client, and Michael sold me his logo design! It was amazing. You don't want to miss this! Today, we're in for a treat as I sit down with the incredible Michael Janda, a design industry veteran who's taken...

88 How I Get $20,000 Design Projects​: Breakdown 02.01.2024

Join me in this super insightful episode where I spill the beans on how I went from charging a $65 for a logo design back in 2015 to now raking in a cool $20,000 for a single branding project. It's been quite a ride, and I can't wait to share my journey with you. So, here are the juicy details: First, I'm going to talk about how I supercharged my design services by adding brand strateg...

87 Earning $20k​/m as a graphic designer while working 20-30h per week with Adrienne Johnston 19.12.2023

Are you a graphic designer trying to make a significant income while working part-time? No matter what your goals or motivations are, in today’s episode of The Profitable Graphic Designer Podcast, you will hear how my guest, Adrienne Johnston, makes $20,000 to $30,000 per month while working only 20-30 hours per week. We had an amazing conversation, and she shared everything from how she started a...

86 3 Shifts to Achieve Your Money Goals as a Brand and Web Designer 12.12.2023

Setting goals is easy. Achieving them, not so much. Many design business owners set their wishes and not goals – which means you want to get to $10k months, hit 6-figures, or work part-time while making a full-time income, but then… that doesn't happen, or you realize it's way harder than it should be. Why? Because you didn't set your goals properly. Or even worse – you didn't brea...

85 From $0 to $480K​: The Journey of a Solo Freelance Designer with Tim Noetzel 05.12.2023

In this episode of The Profitable Graphic Designer Podcast, I chat with Tim, a solo business owner who turned his design venture from zero to nearly half a million dollars per year in just a few years. Before Tim shares his tips and tricks, we start with an intro to his background and journey into freelancing. We talk about how Tim got his initial clients without a portfolio, exploring the strateg...

84 Grow Your Design Business through Relationships & SEO with Mariah Liszewski 28.11.2023

Welcome to another exciting episode of The Profitable Graphic Designer Podcast. Today, we're diving into the world of design business growth through the power of relationships and SEO with our incredible guest, Mariah Liszewski. In this conversation, Mariah and I uncover the secrets behind her journey into website design, emphasizing the invaluable role relationships play in her success. We ex...

83 How to Become a Fully Booked Graphic Designer with Shay (Bucketlist Bombshells) 22.11.2023

Welcome back to another exciting episode of The Profitable Graphic Designer podcast. In this insightful conversation, I had the pleasure of sitting down with the incredible Shay, founder of Bucketlist Bombshells, to uncover the secrets behind getting booked out 3, 6, and even 12 months in advance as a graphic designer. We delved deep into Shay's wealth of experience, exploring her journey in t...

82 The One Concept Method for Brand & Web Designers with Hayley Fedders 14.11.2023

The one-concept method is something I've been practicing for a few years now. No more sending multiple concepts to clients for them to choose from. They have one problem, and I offer one solution! Our guest, Hayley, a talented graphic designer, is here to unveil the power of the one-concept method. Discover why presenting a single design concept to your clients might be the fresh perspective y...

81 $5K​/Day as a Web Designer? How Becca Started Offering VIP Days in Her Business 07.11.2023

Join me in this exciting episode where I sit down with the incredible Becca, a web designer who has cracked the code to earning $5K per day with her innovative approach. Becca shares her inspiring journey as a web designer, revealing the secrets behind her 'website in a day' services. Discover how she developed this unique business model, and learn the key steps involved in her lightning-f...

80 Selling Over $1.4 Million in Website Templates with Elizabeth McCravy 02.11.2023

In today's exciting podcast episode, I had the incredible opportunity to sit down with Elizabeth McCravy, the mastermind behind a booming web design template business that has generated over $1.4 million in sales! We delved deep into Elizabeth's journey, starting with her background and how she transitioned from college life to web design entrepreneurship. She shared her insights on the de...

79 $18,500 Branding and Web Design Project - Breakdown 31.10.2023

Ever wondered how I land 5-figure clients and how much money I actually make off of one project? In this insightful episode, I spill the beans on how I not only secured the client but also managed to deliver stunning results that left them thrilled. You'll get an exclusive look into my process, from end to beginning (you read that right!), uncovering the secrets to success.   You will learn: T...

78 Thriving on Return Clients as a Designer with Gigi from One6Creative 24.10.2023

In today's episode of The Profitable Graphic Designer Podcast, I am bringing you a conversion-focused brand and web designer, Yevgeniya (and you can call her Gigi), from One 6 Creative. Today, we're discussing a topic that we haven't covered on this podcast yet, and it's all about becoming an indispensable designer, which essentially means gaining repeat clients. You will learn: Ho...

77 Make a Living Designing Logos with Ian Paget from Logo Geek 17.10.2023

In my latest episode, I had the pleasure of chatting with Ian Paget from Logo Geek! Ian laid it all out for us – from his journey into the world of logo design to his client acquisition strategies. We explored the intricacies of his design process from start to finish, and got the inside scoop on how he sets his logo design rates. Plus, he shared insights into his day-to-day workflow.   You will l...

76 Increasing Your Design Rates for Bigger Profits 10.10.2023

Get ready for an eye-opening journey on the latest episode of The Profitable Graphic Designer Podcast! Today, I'm delving deep into the art of pricing for design business owners, sharing insights that have personally transformed my career. In this power-packed episode, you will learn how to: Discover the True Value: I'll show you how to recognize the immense value of your design skills and...

75 Dealing With Design Clients Who Don’t Know Exactly What They Want 03.10.2023

As a designer, I've faced the creative challenge of when clients don't know what they want head-on and learned how to turn it into a golden opportunity. In this personal and insightful episode, I'll share my tips and strategies on understanding your clients' perspective, guiding them through the design process seamlessly, and delivering solutions that leave them in awe. I'll em...

74 Finding the Perfect Niche Target for Your Design Business 26.09.2023

As a designer who's been on the exhilarating path of entrepreneurship, I'm excited to delve straight into a pivotal topic that has the potential to revolutionize your design business: Finding the Perfect Niche Target. Over the next 30-40 minutes, I'll be your guide on this journey, sharing the insights and strategies that have shaped my own success. Get ready to discover: The transform...

73 $10K Visual Identity vs $1K Visual Identity - The Difference 19.09.2023

In this episode on The Profitable Graphic Designer Podcast, I dive deep into a burning question that every designer and business owner grapples with: "What is the real difference between a $10,000 visual identity project and a $1,000 one?" Join me as I share my personal insights and experiences from my branding & design agency. I'll reveal the secrets behind the pricing disparity...

72 5 Tips to Stop Attracting Cheap Design Clients 12.09.2023

In this episode of The Profitable Graphic Designer, I dive deep into a topic that's close to my heart as a graphic, brand, and web design business owner – how to put an end to the cycle of attracting those frustrating cheap clients. I share my personal journey and insights, laying out five actionable tips that have helped me transform my client base and elevate my business to new heights. Join...

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