Profit First for Real Estate Investors with David Richter

Most real estate investors have built a successful business — they just haven't built a financial system to match it. In this episode of the Simple CFO Case Files, Christina Gutierrez sits down with CFO Tommy Robinson to break down exactly how Simple CFO transforms chaotic finances into clear, reliable systems that give business owners real control. Tommy walks through what the first 60 days...

Most real estate investors are making the same hidden financial mistakes — and they don't even know it. In this episode, David Richter sits back down with Mike Michaelowicz, the original author of Profit First , to break down the most common traps that keep entrepreneurs stuck in their business instead of building one — and the practical fixes that can change everything. They cover the differ...

In this solo episode of the Profit First for Real Estate Investors podcast, host David Richter breaks down the cash flow realities and hidden risks of owner finance deals — and why going in without a plan can cost you everything. Owner finance can be one of the most powerful strategies in real estate investing, giving you multiple ways to make money on a single deal. But without the right cash pro...

What does it actually look like when a CFO gets inside a real estate investor's business and starts fixing it? In this episode of the Simple CFO Case Files, Cristina Gutierrez sits down with Simple CFO's longest-tenured CFO, Michael Hansen, to pull back the curtain on exactly how the process works — from the first 60 days to a full business transformation. Michael breaks down the most co...

Making 2.2 million in projected profit and considering bankruptcy at the same time — that's the reality more real estate investors face than anyone admits. In this episode, David Richter sits down with Mike McHale, author of The Money Habit , to unpack why so many entrepreneurs feel broke no matter how much revenue they generate, and what's actually driving that cycle at a biological lev...

Your bookkeeper is not a CFO — and confusing the two is costing you money. In this episode, I break down the three distinct roles on your financial team, why most business owners accidentally ask the wrong person the wrong questions, and what that mistake is quietly costing them. We talk about the real difference between a bookkeeper, a CPA, and a CFO using a hospital analogy that makes it crystal...

In this episode of the Profit First for Real Estate Investors podcast, host Kristina sits down with Simple CFO's Lee Vlcek to pull back the curtain on exactly how their CFO process works with real estate investors. Lee shares how he helps flippers, wholesalers, and growing business owners transform financial chaos into clarity — not just with better bookkeeping, but with forward-looking syste...

In this episode of the Profit First for Real Estate Investing podcast, I sit down with Mike Ochsner—applied neurology coach, author, and performance expert—to talk about how optimizing your brain can directly impact your business, productivity, and profits. We dive into Mike's personal journey from racking up 15 concussions through extreme sports to discovering applied neurology and reversing...

If you don't know your target allocation percentages, you don't have a financial plan for your business. In this episode, I break down what TAPs actually are, why most business owners are running on the "hope and pray plan," and how knowing the right percentages—based on where your business is right now—can be the difference between financial chaos and a clear path to freedom....

When clients come to Simple CFO, they almost always arrive with one version of their story — and leave the first 60 days with a completely different plan. In this episode, Cristina Gutierrez sits down with CFO Aaron Jurski to pull back the curtain on how he meets clients exactly where they are and transforms their financial clarity from the ground up. Aaron walks through real client case files — f...

In this episode of the Profit First for Real Estate Investing podcast, I sit down with Ken Barton—entrepreneur, real estate investor, and founder of Offa—to talk about how he went from high-income W-2 sales to building a platform that’s changing how investors find and fund deals. We dive into Ken’s unconventional journey, from selling $40M in software to buying his first off-market deal, and how f...

If you’re mixing your business and personal money, you’re not just making things messy—you’re putting your entire business at risk. In this episode, I break down why separating your finances isn’t optional if you actually want to build a stable, scalable business. We talk about the real dangers of co-mingling funds, from losing legal protection to unknowingly draining your business or personal res...

Welcome back to another Simple CFO Case Files episode, where we go behind the scenes with the CFOs actually doing the work. In this episode, I sit down with Tony Castronovo to break down how financial clarity, coaching, and real partnership transform real estate businesses at every level. We talk about what really happens when business owners focus only on deals without understanding profitability...

In this episode of the Profit First for Real Estate Investing podcast, I sit down with Bree Hartman—self-storage investor and founder of Self Storage School—to talk about how she went from burnout in a service-based business to building a scalable, cash-flowing portfolio that supports the life she actually wants. We dive into why self-storage is one of the most underrated asset classes, how Bree r...

If you can’t audit your own books, you can’t trust your numbers—and that’s a dangerous place to run a business from. In this episode, I walk you through a simple, practical way to internally audit your financials so you can actually understand what’s happening inside your business. We break down the three core financial statements—profit and loss, balance sheet, and cash flow—and what you should b...

Welcome back to another episode of our Simple CFO Case Files , where we pull back the curtain on what actually happens inside real businesses—and the transformations that come from getting your numbers right. In this episode, I sit down with Chris Savor, one of our incredible CFOs, to walk through real client scenarios and what it really takes to go from confusion to clarity. We talk about what mo...

In this episode of the Profit First for Real Estate Investing podcast, I sit down with Mark Stubler from Joe Homebuyer Franchising to talk about what it really takes to build a business that lasts—and more importantly, a business that builds you in the process. Mark shares why franchising isn’t just about scaling faster, but about creating structure, accountability, and a real business instead of...

Profit doesn’t matter if you run out of cash—and that’s where so many business owners get blindsided. In this episode, I break down the critical difference between cash flow and profit , and why confusing the two can put even a “profitable” business at risk. We talk about why your bank account doesn’t match your profit and loss statement, how money moves through your business differently than it s...

Welcome to the very first episode of our Simple CFO Case Files series. I’m excited to kick this off by sitting down with David Richter to pull back the curtain on how Simple CFO was actually built, why this work matters so much, and how our approach to financial leadership came to life. In this conversation, we talk about David’s background in real estate, the hard lessons learned from scaling wit...

In this episode of the Profit First for Real Estate Investing podcast, I sit down with Eddie Speed—note investing expert, founder of NoteSchool, and someone who’s been in the game for over 45 years. Eddie breaks down why note investing is one of the most overlooked and profitable strategies in today’s market—and why the next five years could be the biggest opportunity he’s ever seen. We dive into...

Borrowing money can help you scale your business—but it can also destroy it if you do it for the wrong reasons. In this episode, I break down when it actually makes sense to use debt in your business and when you’re better off growing from your own cash flow and reserves. We talk about the difference between smart debt and risky debt, why so many entrepreneurs rely on loans without a real plan, an...

In this episode of the Profit First for Real Estate Investing podcast, I sit down with Kandas Broome—vision strategist and operator—to talk about something most entrepreneurs skip until it’s too late: clarity of vision. Kandas shares her journey from building and scaling multiple real estate businesses to helping leaders realign their companies with the life they actually want. We dive into the po...

If your CFO isn’t producing a return, they’re not an asset—they’re an expense. In this episode, I break down what it really takes to get ROI from a fractional CFO and why so many business owners miss the value simply because they don’t know how to use one effectively. We talk about the key shifts that happen as your business grows, why bad financial habits only get worse with scale, and how a CFO...

Book your FREE financial discovery call at ProfitREI.com In this episode of the Profit First for Real Estate Investing podcast, I sit down with Andrew Becker—real estate operator, systems builder, and co-creator of the CRM platform Billions. Andrew shares how his team scaled from traditional retail real estate into wholesaling and high-volume investing by focusing on something many teams overlook:...

If your flip isn’t profitable before you buy it, it won’t magically become profitable later. In this episode, I break down one of the biggest mistakes real estate investors make—buying deals with margins that are simply too thin. I share lessons from my early days working in a high-volume real estate investing company where we were doing dozens of deals a month but still getting burned by projects...