Dr. Sabrina Starling
Profit by Design
You work hard in your business. On the Profit by Design Podcast, we ask the BIG question:What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.
Author
Dr. Sabrina Starling
Category
Podcast website
Latest episode
Jul 9, 2026
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Episodes
134: Veggies First: Is Your Business Giving You the Quality of Life You Deserve? 01.04.2021 33:06
Over the last fifteen months at Tap the Potential, we have been surveying entrepreneurs that take the Better Business, Better Life™ assessment over whether their businesses are giving them the quality of life they deserve. In preparation for the release of Dr. Sabrina’s newest book, The 4 Week Vacation, which is coming out in October 2021, we’re crunching the numbers and running the stats on this...
133: How to Make Your Life Better By Having An Executive Assistant with Melissa Swire, Part 2 25.03.2021 45:11
Welcome to the second part of a two-part series featuring Melissa Swire, Dr. Sabrina’s executive assistant! Today, Dr. Sabrina and Melissa discuss the fear of letting go and delegating, the important qualities to look for when hiring an EA, as well as some tips on what to do if things go awry with your EA. If you’re wanting to free up your time to do those $10,000 an hour activities, then you’re...
132: Why an Executive Assistant Should Be Your First Hire to Free Up Your Time with Melissa Swire 18.03.2021 43:36
An executive assistant can make a huge difference in your life as an entrepreneur, as Dr. Sabrina can attest. Her own EA, Melissa Swire, joins her in this eye-opening discussion on how executive assistants can take so much off your plate that you have time for those $10,000 an hour activities that are the hot topics among many of Tap the Potential’s clients. In addition, an executive assistant is...
131: Creating An Exceptional Culture with Galen Emanuele 11.03.2021 50:33
Grab your pen and paper, because in this insightful conversation, today’s special guest, Galen Emanuele, will be sharing plenty of golden nuggets of wisdom around culture and ways to be the kind of leader that your business and your team need you to be so that you have a business that gives you your life back. Don’t be surprised if you feel compelled to take some notes! Galen Emanuele reframes the...
130: The Importance of Entrepreneurial Community - Roundtable 04.03.2021 51:09
It is through our connections with others that we are able to grow continually. When we meet those who have made it through the school of hard knocks, and those people are willing to share those experiences with us, it allows us to hopefully short-circuit some of the hard knocks as we learn and grow from their experiences. Three of the people who play a huge role in Dr. Sabrina’s network with who...
129: Making Sense of Marketing Differences with Rob Minnick 25.02.2021 56:31
We know that different is better when it comes to marketing and standing out with our businesses, especially in competitive industries where our customers and clients are comparing on price. However, if we’re different and we can’t help our customers and clients appreciate the value of our difference, then what do we do? Our guest today is a client in Tap the Potential’s Better Business, Better Li...
128: How to Make Your Time Worth $10,000 an Hour (Part 3) 18.02.2021 26:09
Welcome to the third and final episode of a special 3-part series on “how to make your time worth $10,000 an hour”, a wildly popular topic among Tap the Potential’s family of business owners! Today, we’re going to look at how to get our teams focused on making their time worth $10,000 an hour. This is the point where that $10,000 an hour mindset becomes extremely valuable. Once you’re managing thi...
127: How to Make Your Time Worth $10,000 an Hour (Part 2) 11.02.2021 18:24
Welcome to the second episode of a special 3-part series on “how to make your time worth $10,000 an hour”, a wildly popular topic among Tap the Potential’s family of business owners! Today, we’ll get into ways of utilizing the 80/20 principle more effectively in your business, and how to combine that with the Profit First system. You’ll be hearing the secret to multiplying your profit by 100-900%...
126: How to Make Your Time Worth $10,000 an Hour (Part 1) 04.02.2021 27:36
One of the most popular topics of conversation among Tap the Potential’s family of business owners is “how to make your time worth $10,000 an hour”, and we’re going to be taking a deep dive into this topic today. This is the first episode of a three-part series, and over the next few weeks, we’ll be talking about how to avoid the most common and costly missteps when working on your business and th...
125: From Struggling Solopreneur to Success with Andrea Walker 28.01.2021 54:51
Watching today’s guest grow her business over the last five years or so has been a real pleasure. Andrea Walker joins us in a conversation about the struggles she had with bringing on team members early on in her solopreneur journey, and the success she enjoys today. Andrea and her business, Smartly Organized, are featured in a case study in Dr. Sabrina’s latest book, How to Hire the Best: The Ent...
124: Leading with Curiosity and Vulnerability with Dov Baron 21.01.2021 43:15
Please welcome one of our most popular guests back to the show! Dov Baron is here to share more of his thoughts on loyalty and building culture, and his work is featured in Dr. Sabrina’s How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members . You are sure to get a lot out of this episode! Dov Baron is “The Dragonist”, guiding us in how to recognize and n...
123: Strategic Planning Series: Designing for Profit in 2021 14.01.2021 33:50
At Tap the Potential, we are keenly aware that your business is happening within the context of your life, and what a challenging year 2020 has presented for many of us, both professionally and personally. Tap the Potential’s year-end tradition for our clients in the Better Business, Better Life™ program is to take them through in-depth strategic planning to prepare for the year ahead—helping them...
122: Strategic Planning Series: Design Your Compelling Business Vision to Support Your Life 07.01.2021 18:33
At Tap the Potential, we are keenly aware that your business is happening within the context of your life, and what a challenging year 2020 has presented for many of us, both professionally and personally. Tap the Potential’s year-end tradition for our clients in the Better Business, Better Life™ program is to take them through in-depth strategic planning to prepare for the year ahead—helping them...
121: Strategic Planning Series: “Gift to Yourself” Exercise 31.12.2020 16:32
At Tap the Potential, we are very aware that your business is happening within the context of your life, and what a challenging year 2020 has presented for many of us, both professionally and personally. Tap the Potential’s year-end tradition for our clients in the Better Business, Better Life™ program is to take them through in-depth strategic planning to prepare for the year ahead—helping them b...
120: Strategic Planning Series: Building Your Resiliency 24.12.2020 36:04
At Tap the Potential, we are keenly aware that your business is happening within the context of your life, and what a challenging year 2020 has presented for many of us, both professionally and personally. Tap the Potential’s year-end tradition for our clients in the Better Business, Better Life™ program is to take them through in-depth strategic planning to prepare for the year ahead, and helping...
119: Making Your Business a Great Place to Work with John Briggs 17.12.2020 44:18
Today we’re joined by John Briggs of Incite Tax. John is featured as a case study in Dr. Sabrina’s latest book, How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members . Currently, John has 26 team members and his business is growing. Needless to say, hiring is a top focus at Incite Tax. John does a lot to make his business a great place to work and to dev...
118: Building the Team Who Supports You with Donna Leyens 10.12.2020 52:04
Dr. Sabrina’s latest book in her How to Hire the Best series, How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members , is all about creating a business that gives the business owner more time for what matters and more money in their bank account than they’ve ever had! One of the most important things you can do to that end is knowing how to attract and re...
117: Finding Joy in the Success of Your Team Members with John Hanson 03.12.2020 48:32
John Hanson and his team have built a phenomenal company culture with the guidance of Dr. Sabrina’s first book in her How to Hire the Best book series and Tap the Potential, and he joins Dr. Sabrina today to share his story with you. You are sure to be inspired while you listen in to what John is up to now that his business doesn’t depend on him. Be prepared for some tangible tips you can apply i...
116: Gratitude, Networking, & Onboarding Your A-Players 26.11.2020 55:12
Listen in for a sneak preview of the last chapters of How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members , Dr. Sabrina’s latest book in her How to Hire the Best series. On today’s show, Dr. Sabrina sits down with two of Tap the Potential’s strategists, Darren Hopman and Stacey Seguin. They discuss the strategies around attracting A-players to an organ...
115: Building the Work Culture That Inspires A-Player Loyalty with Steve Bousquet 19.11.2020 53:59
Dr. Sabrina invited Steve Bousquet back to the show to hear more about how he has grown his team from twelve team members to twenty-seven team members over the last few years using strategies that are taught in Dr. Sabrina’s How to Hire the Best book series. Today, Steve shares his entrepreneurial story, his highs and lows when it comes to building a team, and how he has had to grow personally in...
114: Being the Leader You Need to Be 12.11.2020 46:00
When you think about hiring someone to work for you, do you consider them employees or team members? In this Chapter Five sneak preview of How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members , Dr. Sabrina’s latest book in her How to Hire the Best series, learn how a simple mindset shift can make a huge difference in how you make your hiring decisions a...
113: Building a Sustainable A-Player Pipeline 05.11.2020 1:10:48
If you’re stumped on how to create that consistent and dependable pipeline that brings those A-players to your team, don’t miss this exciting (and informative!) conversation between Dr. Sabrina and Stacey Seguin as they provide us with a Chapter Four sneak preview of How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members, Dr. Sabrina’s latest book in her...
112: Transitioning to a Sustainable Business with Don Zerby 29.10.2020 30:27
Dr. Sabrina’s guest today is Don Zerby, who owns Ecolawn. Don has been following the How to Hire the Best , Profit First , and The Pumpkin Plan systems for at least four years now and today he is sharing his story of his first hire after reading How to Hire the Best, as well as how he has integrated what he has been learning from the Better Business, Better Life™ program at Tap the Potential. Full...
111: Culture: The Untapped Potential 22.10.2020 1:08:17
If you’re interested in learning how work culture can improve profitability by 756% over a ten to eleven-year period, don’t miss this exciting discourse of the first chapter of How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members, Dr. Sabrina’s latest book in her How to Hire the Best series. Stacey Seguin, a valued team member of Tap the Potential, int...
Bonus Episode: Special Message Honoring Emotional Health Awareness Month 17.10.2020 10:43
Dr. Sabrina, The Business Psychologist™ is passionate about the overall wellness of entrepreneurs, and their businesses. Her business, Tap the Potential , is hard at work every day making sure that 1.) They practice what they preach, and 2.) Through the Better Business, Better Life™ program, entrepreneurs are working to elevate their own roles, while engaging team members and building proper syste...
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