Dr. Sabrina Starling
Profit by Design
You work hard in your business. On the Profit by Design Podcast, we ask the BIG question:What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.
Be sure to visit the podcast's website and support the creator: www.tapthepotential.com
Author
Dr. Sabrina Starling
Category
Podcast website
Latest episode
Oct 22, 2026
Where to listen?
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Episodes
149: Little Known Secrets to Building a Profitable Business with Christine Rico 15.07.2021 36:20
Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we’re taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy it, and we’ll be back with new episodes for you very soon! Dr. Sabrina sits down with her guest, Christine Rico, to shed some light on things that we may not be thinking about in our business th...
148: Systemize Yourself Out of Your Business with David Jenyns 08.07.2021 48:39
Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we’re taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy it, and we’ll be back with new episodes for you very soon! Freedom in your business: is this important to you? It’s so important to David Jenyns that he systemized himself out of his business! J...
147: The Secrets No One Told You About the Pumpkin Plan with Donna Leyens 01.07.2021 48:39
Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we’re taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy, and we’ll be back with new episodes for you very soon! There’s a secret hiding in plain sight in The Pumpkin Plan and Dr. Sabrina welcomes back popular guest, Donna Leyens, to reveal the impact...
146: The Fruits of Designing A Sustainably Profitable Business with Andrew Tvardzik 24.06.2021 41:52
Andrew Tvardzik is today’s guest, and he and his family have been a part of the Better Business, Better Life™ program for several years now. Upon joining the program, they were committed to not only building a business and making sales but to also creating a great place to work. In Episode 95 , Andrew shared with us about the transformation his company was experiencing, as well as the challenges t...
145: Great Place to Work Spotlight with Adam McKee 17.06.2021 32:58
Adam McKee is a client in our Better Business, Better Life™ program, and our featured guest today. Adam is the owner of Contemporary Woods. He is growing his business and he is gearing up to hire A-players so he can have a great team. Dedicated to creating a great place to work and being an employer of choice, Adam is also taking our How to Hire the Best course. His effort and intention are what...
144: Making Better Business Decisions with Simon Meadows 10.06.2021 42:11
Simon Meadows of Sterling Coaching is our guest today. Dr. Sabrina was a featured guest on his podcast a couple of months ago, and today, he takes the hot seat. One of the things that most impressed Dr. Sabrina during their conversation was Simon’s willingness to share and reflect on his own experiences and how he uses that to serve those who he coaches. As Simon is based in the UK, we get the ad...
143: Managing Credit and Collections with Katie Keich 03.06.2021 35:50
When small businesses don’t manage credit and collections well, it has a big impact on us as business owners. It affects our ability to grow, it affects our ability to hire a team and expand, and it keeps us on a treadmill. Having “more money in your bank account” is what we’ll be discussing with our guest today, because being Profit First professionals at Tap the Potential, our focus is helping c...
142: Developing a Consistent Reading Habit with Jeff Brown 27.05.2021 33:36
Today’s guest, Jeff Brown, wears many hats, one of which is being the host of a podcast that has been a tremendous service to those of us who really desire to grow in our leadership. Fortunately for us, he has a new book coming out, Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career , which will be released on August 31, 2021. Listen in as Jeff shares more about his...
141: Making More Time for What Matters Most with Ramon Ray 20.05.2021 41:14
If you have ever struggled with stretching and growing as an entrepreneur while working from your gifts, while still being able to serve your clients, then don’t miss today’s lively conversation with Ramon Ray! There’s so much we can learn from our guest today. We hope you’ll join us! Ramon Ray is an in-demand expert on small business success. He's a global keynote speaker, event host and emcee, e...
140: The Value of Community for Entrepreneurs 13.05.2021 25:29
Tap the Potential’s Success Team Lead, Darren Hopman, joins Dr. Sabrina in conversation today regarding the loneliness and isolation that entrepreneurs often feel. If you’re experiencing these same challenges, keep listening as we explore ways to build community and create that all-too-important connection, which is particularly needed during the difficult times that we all go through as entrepren...
139: Finding the Confidence to Take Big Leaps with Jeff McMenamy 06.05.2021 46:09
Today’s guest, Jeff McMenamy, has quite a story to share, and in today’s interview, he and Dr. Sabrina journey all the way back to 2008, when he was on the cusp of something great. It is also how they first met. Dr. Sabrina has had the opportunity to work with him and watch his business grow. Listen in to hear this inspiring story of how Jeff has used his success to impact the lives of others and...
138: What You Wish Employees Would Do 29.04.2021 41:52
On today’s episode, we’ll be discussing a very important topic, and that is how to get your team members to make decisions and take initiative to solve problems on their own. When business owners are asked about the best way that Tap the Potential can support them in having a better team, this issue is one of the most frequently requested. Listen in as Dr. Sabrina draws from her vast experience...
137: How She Turned Her Business Around During COVID with Cathy Anesi 22.04.2021 49:06
Today’s guest is Cathy Anesi, a member of Tap the Potential’s Better Business, Better Life™ program. She has an incredible story to share, and just wait until you hear about her NEST program, which is both innovative and cutting-edge. Listen in to hear how Cathy has transformed her business from barely surviving to profitably thriving! Cathy Anesi is the Owner and Director of The Lighthouse Retre...
136: How to Restore Focus and Your Digital Well-Being with Mark Ostach 15.04.2021 44:43
In today’s episode, Mark Ostach joins Dr. Sabrina in a conversation centered on digital wellness. Mark helps people find the courage to connect – with themselves, their purpose, and with the people in their lives, both online and offline. Mark's goal is to restore energy and focus to organizations battling modern life’s non-stop pace and growing sense of disconnection. Mark knows what it’s like to...
135: The Value Proposition for Your Business with Nick Pavlidis 08.04.2021 59:57
We often talk about how we, as entrepreneurs, are A-players, and how our businesses benefit from hiring A-players, so who could possibly think that there’s a dark side to this, an Achilles heel of being an A-player? In today’s episode, guest Nick Pavlidis reveals what we need to be aware of around this dark side as we work on designing our businesses that give us our lives back. Nick shares so man...
134: Veggies First: Is Your Business Giving You the Quality of Life You Deserve? 01.04.2021 33:06
Over the last fifteen months at Tap the Potential, we have been surveying entrepreneurs that take the Better Business, Better Life™ assessment over whether their businesses are giving them the quality of life they deserve. In preparation for the release of Dr. Sabrina’s newest book, The 4 Week Vacation, which is coming out in October 2021, we’re crunching the numbers and running the stats on this...
133: How to Make Your Life Better By Having An Executive Assistant with Melissa Swire, Part 2 25.03.2021 45:11
Welcome to the second part of a two-part series featuring Melissa Swire, Dr. Sabrina’s executive assistant! Today, Dr. Sabrina and Melissa discuss the fear of letting go and delegating, the important qualities to look for when hiring an EA, as well as some tips on what to do if things go awry with your EA. If you’re wanting to free up your time to do those $10,000 an hour activities, then you’re...
132: Why an Executive Assistant Should Be Your First Hire to Free Up Your Time with Melissa Swire 18.03.2021 43:36
An executive assistant can make a huge difference in your life as an entrepreneur, as Dr. Sabrina can attest. Her own EA, Melissa Swire, joins her in this eye-opening discussion on how executive assistants can take so much off your plate that you have time for those $10,000 an hour activities that are the hot topics among many of Tap the Potential’s clients. In addition, an executive assistant is...
131: Creating An Exceptional Culture with Galen Emanuele 11.03.2021 50:33
Grab your pen and paper, because in this insightful conversation, today’s special guest, Galen Emanuele, will be sharing plenty of golden nuggets of wisdom around culture and ways to be the kind of leader that your business and your team need you to be so that you have a business that gives you your life back. Don’t be surprised if you feel compelled to take some notes! Galen Emanuele reframes the...
130: The Importance of Entrepreneurial Community - Roundtable 04.03.2021 51:09
It is through our connections with others that we are able to grow continually. When we meet those who have made it through the school of hard knocks, and those people are willing to share those experiences with us, it allows us to hopefully short-circuit some of the hard knocks as we learn and grow from their experiences. Three of the people who play a huge role in Dr. Sabrina’s network with who...
129: Making Sense of Marketing Differences with Rob Minnick 25.02.2021 56:31
We know that different is better when it comes to marketing and standing out with our businesses, especially in competitive industries where our customers and clients are comparing on price. However, if we’re different and we can’t help our customers and clients appreciate the value of our difference, then what do we do? Our guest today is a client in Tap the Potential’s Better Business, Better Li...
128: How to Make Your Time Worth $10,000 an Hour (Part 3) 18.02.2021 26:09
Welcome to the third and final episode of a special 3-part series on “how to make your time worth $10,000 an hour”, a wildly popular topic among Tap the Potential’s family of business owners! Today, we’re going to look at how to get our teams focused on making their time worth $10,000 an hour. This is the point where that $10,000 an hour mindset becomes extremely valuable. Once you’re managing thi...
127: How to Make Your Time Worth $10,000 an Hour (Part 2) 11.02.2021 18:24
Welcome to the second episode of a special 3-part series on “how to make your time worth $10,000 an hour”, a wildly popular topic among Tap the Potential’s family of business owners! Today, we’ll get into ways of utilizing the 80/20 principle more effectively in your business, and how to combine that with the Profit First system. You’ll be hearing the secret to multiplying your profit by 100-900%...
126: How to Make Your Time Worth $10,000 an Hour (Part 1) 04.02.2021 27:36
One of the most popular topics of conversation among Tap the Potential’s family of business owners is “how to make your time worth $10,000 an hour”, and we’re going to be taking a deep dive into this topic today. This is the first episode of a three-part series, and over the next few weeks, we’ll be talking about how to avoid the most common and costly missteps when working on your business and th...
125: From Struggling Solopreneur to Success with Andrea Walker 28.01.2021 54:51
Watching today’s guest grow her business over the last five years or so has been a real pleasure. Andrea Walker joins us in a conversation about the struggles she had with bringing on team members early on in her solopreneur journey, and the success she enjoys today. Andrea and her business, Smartly Organized, are featured in a case study in Dr. Sabrina’s latest book, How to Hire the Best: The Ent...
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