ProductLed Podcast

Tatiana Morozova, the Head of Growth Strategy & Operations at ClickUp, joins host Mario Araujo to shed light on the untold stories behind product-led growth (PLG) implementation and the enduring value of persistence in achieving success.  In conversation, they emphasize making iteration and failure an integral part of the product-led implementation journey. Tatiana draws from her experiences a...

Today’s episode dives into understanding your customers' unmet needs and mastering the art of building products the right way. Our guest is Tony Ulwick, innovation leader and the bestselling author of "Jobs to Be Done: Theory to Practice." Tony offers a simplified approach to the innovation process, and together with host Wes Bush, they discuss Outcome-Driven Innovation as a framework for market s...

Step into the world of product-led growth (PLG) with Wes Bush, the author of the popular book "Product-Led Growth: How to Build a Product That Sells Itself." In this episode, Wes talks about common misunderstandings about the product-led model and shares insights about its promising future. Dr. Else van der Berg, the founder of Sonderhouse, is also part of the conversation as a guest host. Togethe...

The pressures of leadership can be tiring and steer you toward a version of yourself you don’t recognize. In today’s episode, we’re joined by Jason Silver, Growth expert and author of the upcoming book "Quietly Crushing It," who shares his insights on how to achieve success without burning out.  Jason highlights the importance of aligning your actions with your intentions and making room in your w...

Enhancing customer value and boosting revenue can be achieved by integrating a sales assist motion into your PLG strategy. However, as we discover in today's episode of the False Starts series, this process requires navigating trial and error and overcoming challenges. Carrie McMahon, the Head of Scaled Business at Coda, talks about how her team navigated three iterations to find the right approac...

In this episode, ProductLed CEO & Founder Wes Bush speaks with Laura Kluz, ProductLed’s Director of Content discuss the newly created Product-Led Assessment. The Assessment is designed to help businesses understand where to focus their efforts to build a successful product-led business. It measures nine core areas of a business, including strategy, ideal users, free model, onboarding, experien...

Melissa Perri, the author of the book "The Build Trap" joins Wes Bush to talk about the concept of the build trap, which is when organizations become stuck measuring their success by outputs rather than outcomes. They chat about the importance of focusing on products' value rather than just shipping features. Melissa also shares the signs that indicate a company is in the build trap, such as not k...

In this episode, Wes chats with Teresa Torres about her book, "Continuous Discovery Habits." Teresa is an expert in product discovery and has crafted a practical guide on continuously uncovering customer needs, pain points, and opportunities to build successful products. Wes and Teresa explore the key concepts of continuous discovery and the importance of forming product trios for effective collab...

In the competitive world of SaaS, businesses struggle to attract new customers. However, there's a winning strategy that can help you outshine your competitors: shift your focus to your existing customers.  In this episode, Liz Pearce, GoDaddy's VP of Marketing, takes us behind the scenes to reveal how the powerhouse company attributes its success to relentless evaluation of customer value. Liz de...

Welcome back to our PLG False Starts Series. In this episode, host Mario Araujo interviews Leah Tharin, a fearless product leader who candidly discusses her "spectacular failures" at Smallpdf, a platform with over 50 million active users. Leah shares two specific failures that emphasize the importance of testing assumptions and considering all variables in product development. She reflects on her...

Wes Bush designed the ProductLed Method™️ with the primary objective of assisting SaaS founders in rapidly scaling their self-serve revenue. In today’s episode, Wes provides an insightful high-level overview of this method, offering a fantastic introduction to its principles, significance, and practical implementation strategies for your own product-led growth (PLG) business. Unlock the secrets of...

Open source software is freely available to use, modify, and distribute. By learning how to integrate it with your product-led growth (PLG) strategy, you’ll unlock innovation and success for your business. In this episode, we are joined by Nikhil Nandagopal, a co-founder of Appsmith, who imparts his insights and experiences in building team tools with open source.  Nikhil delves into the hurdles a...

In this episode of the #howigothere series, Maja Voje and TK Kader discuss the different GTM strategies, with an emphasis on growing your business organically. They discuss the importance of understanding the math behind generating revenue, messaging, and personas, and the concept of an early majority. You’ll learn how to create a content strategy that resonates with your target persona, and why b...

Transitioning to Product-Led Growth involves continuous iteration and learning. While successful case studies and impactful experiments are often highlighted, it's essential to acknowledge the behind-the-scenes reality.  Behind each success story, there are often multiple failed attempts. In our "PLG False Starts" series, we uncover the untold stories and failures behind Product-Led Growth impleme...

Get ready for an exciting twist today as we dive into a reverse interview featuring Mariam and Wes. This episode is a real treat as Wes takes on the role of the guest, chatting with Mariam, the CEO of Softr.  Here's the big question: what ties all of these “no code” tools and AI together? Throughout this episode, we'll unlock the connections between these categories, uncovering the common threads...

As the AI sphere continues to gain momentum, many companies are quick to join the bandwagon for convenience, often neglecting the quality of their branding in the process. Although AI software is a great tool that can help, we should not tolerate “creative procrastination” in terms of content marketing. Instead, we must strive for creative solutions that enhance our company's performance. In this...

In this exciting episode, we are thrilled to introduce to you a groundbreaking initiative that we have been developing. Get ready to dive into our brand-new Founder Community, a dynamic platform designed to connect ambitious and experienced founders within the industry. Whether you're just starting out or have already achieved great success, this community is tailor-made to provide you with invalu...

Today we are pleased to invite Heidi Gibson for the PLG False Start series with Mario Araujo. Heidi shares some untold stories about the successes and failures of PLG implementations, and we dive deep into phenomenal failures and learnings from Heidi and her team.  Besides that, Heidi explores how they tackled the challenge of dealing with a broken revenue channel, how they successfully rebounded...

Looking to learn how to effectively lead and operationalize product-led growth (PLG)? If so, you're in the right place! In this episode, Ari Schapiro from Okta/Auth0 will guide you through the process of doubling down on a self-serve product and leveraging it to achieve massive growth through PLG.  By following his insights, you'll learn how to build a team with the right strategies and support to...

In this episode of our “deep dive series,” we are thrilled to be joined by Greg Leach, a seasoned tech growth leader who has a proven track record of developing and implementing business growth models and strategies that can scale.  Greg shares his insights on launching a Product-Led pricing page, the associated challenges that come with it, and how to optimize its features for maximum impact. If...

Katya Rozhko from Amplitude is joining us for the next episode of our PLG False Starts Series with Mario Araujo. This series shares the stories behind PLG implementations and failures. In this interview, we explore key lessons learned while building the PLG powerhouse Amplitude, including the pitfalls of perfectionism and how it can hinder experiment implementation timelines with diminishing retur...

In today’s episode of the CEO series, our guest is sharing her experience with building a successful product-led company in just 3 years through strategy and innovation.  We’re thrilled to invite May Habib, the CEO and founder of Writer, a powerful full-stack AI writing platform that is customized for every kind of client! If you’re currently leading a product-led team, this episode might be just...

Integrating PLG motions into your company never has a one-size-fits-all solution, but taking notes from previous success stories can be incredibly insightful. In this week’s episode, we’re joined by Jesús Requena, a highly experienced Growth and Marketing professional who previously worked at successful companies such as Unity, Figma, and Falcon. Today, we’re thrilled to hear about his extensive e...

False starts in PLG might seem disheartening, but our guest today shares a unique perspective that might change the way you see failure. In today’s episode, Mario is joined by Andrew Capland, founder of Delivering Value. Over at DV, Andrew coaches small to mid-sized SAAS companies on how to scale product-led businesses. With 1:1 coaching for heads of growth, PLG advising for SaaS teams, and insigh...

When your current sales model seems to be working, why bother rocking the boat? But what if we told you that you could implement a product-led motion alongside your current sales motion? In this week’s episode, we’re talking with Tami Reiss, a Product Leader Coach who helped JustWorks roll out their highly successful self-serve model. JustWorks helps companies manage four business essentials on on...