ProductLed Podcast

Karishma Rajaratnam is the head of growth at ChartMogul, the world’s first subscription data platform is designed to help make consolidate and clean billing data easy. ChartMogul can help businesses understand the dynamics of their business and see where they need to focus their efforts. In this episode, Karishma talked about the marketing channels they have tapped, how they work seamlessly with t...

Connor Bradley is the manager of growth at Jobber, an award-winning software that ’s designed to help small home service businesses organize their entire operations, from managing their crews, scheduling jobs, to invoicing customers and collecting payments. In this episode, Connor talked about their growth journey at Jobber, how it started, how they got the buy-in of the engineers, and their futur...

If you want to grow your SaaS product through product-led storytelling, today’s guest can show you the way. Victor Eduoh has been developing authority-building stories that are designed to capture, engage, and turn prospects into product-qualified leads, trial users, and customers. In this episode, Victor shared the importance of product-led storytelling, how it fits into the different marketing f...

Eric Keating is the VP of marketing at Appcues, a platform that converts new users into raving fans with personalized and automated onboarding, surveys, announcements, and product tours. In this episode, Eric shared his thoughts on removing friction, the most common misconception about product-led, and where Appcues fits into the whole system. Show Notes [04:51] The first time he heard about the c...

David Atmaram Satterwhite is the chief revenue officer at UserTesting, an on-demand human insights platform that help companies make accurate customer-centric decisions at every level and at the speed their business demands. In this episode, David shared what their product led journey has been like, the importance of ensuring the whole process is seamless, and why they decided to offer free trial....

While the concept of a growth leader is new, it is something Andrew Capland knows like the back of his hand. Andrew is the head of growth at Postcript, the SMS marketing product for growing Shopify stores. In this episode, Andrew shared his thoughts on mentorship, the top skills growth people have, and the biggest challenge one experiences when making a transition. Show Notes [02:42] How he got in...

If you are interested in the psychology behind good product marketing, consider this episode a must hear! Today’s guest is Phill Agnew, the director of product marketing at Brandwatch, the world’s leading social intelligence company. In this episode, Phill shares the importance of behavioral psychology, how brands can avoid the herd mentality, and his thoughts on the use of the scarcity method/pri...

Today’s guest is Gen Furukawa, the founder of Retainable. Retainable is an amazing platform designed to help businesses grow stronger by reducing employee turnover, increasing retention, and driving employee advocacy. In this episode, Gen shares his approach to marketing, how he started building products, and his thoughts on paid campaigns. Show Notes [02:28] How he started building products and w...

Over the course of a few months, Wes Bush and Ramli John have been working on the Product-Led Certification Programs. In this episode, they discussed all you need to know about the programs. Wes is the author of the bestselling book “Product-Led Growth: How to Build a Product that Sells Itself.” Wes is best known for challenging how SaaS leaders approach growth. Wes is also the founder of the Prod...

If you’re interested in product-led sales, you’ll definitely love this episode. Today’s guest is the founder and CEO of Dooly, hailed as the fastest way to update Salesforce, take sales notes, and effortlessly manage all deals so nothing slips through the cracks. Today's guest is no less than Dooly's founder and CEO, Kris Hartvigsen. In this episode, Kris shares how he transitioned from sales to f...

Unifying product, growth, and marketing is no walk in the park but today’s guest makes it look easy. Vivek Balasubramanian is the director of growth at Wave, an award-winning financial software designed for entrepreneurs. In this episode, Vivek shares how he became the director of growth at Wave, what FAE means, how he got the executive team’s buy in, and the experiments they are currently conduct...

When it comes to optimizing the customer experience, today's guest is a pro. Shareil Nariman is Sprout Social’s program manager for customer onboarding and life cycle. Sprout Social is a software that helps organizations of all sizes become better marketers and create the world’s most beloved brands. In this episode, Shareil shared how the onboarding process at Sprout Social has evolved, what thei...

Today’s accomplished guest is a self-taught entrepreneur who ran and grew a marketing agency for 10 years before starting Hull, a powerful customer data platform designed for high growth companies. Firms that use Hull orchestrate their marketing stacks and growth by collecting, enriching, and synchronizing customer data across all their services in real time. In this episode, Romain shared why the...

The entrepreneurial journey of today’s brilliant guest has been an interesting one—from product manager to founder and chief strategist of ProductPlan. ProductPlan is a roadmap software used by thousands of product teams at the world’s leading companies to power their product roadmaps. In this episode, Jim Semick shared what the journey of starting and scaling a product-led company has been like....

Creating a great customer experience for Jungle Scout users has been challenging but Danny Villarreal makes it look easy! Danny is the director of customer success and experience at Jungle Scout, the all-in-one platform for selling on Amazon. Danny is responsible for the training, onboarding, adoption, and retention, among many others. In this episode, Danny shared how they addressed the challenge...

For today’s guest, a culture of experimentation is the key to agility. Jon Noronha is the VP of Product at Optimizely and he believes that to move faster, they need to experiment more. At Optimizely, Jon leads a team of product managers to determine new ways for companies to conduct experiments across apps, websites, and every level of the stack. In this episode, he talked about all the essentials...

Hailed as the first conversational marketing platorm, Drift is also considered the new way businesses buy from businesses. In today’s show, Drift’s head of product lead, growth, and lifecycle shared how the platform built a product that acquires users. Matt Bilotti owns Drift’s entire self-service business unit and is responsible for retention and sales figures on a monthly, quarterly, and yearly...

While making the transition to product-led growth can be very beneficial, it can also be tough. In today’s show, we talked to May Habib, Qordoba’s co-founder and CEO and found out what their experience has been like. Qordoba manages over 2 billion words every day for customers including Sephora, Conde Nast, GitHub, and the NBA. In this episode, May shared how she got everyone onboard the product-l...

A few months ago, Userlist introduced the $9/month starter plan. The plan allows SaaS founders to enjoy Userlist’s full set of features until they are able to hit the first 100 customers milestone. We talked to Userlist co-founder Jane Portman to know the rationale behind the offering. Aside from co-founding Userlist, Jane is also a UI/UX consultant and the host of UI Breakfast Podcast. In this ep...

While seemingly trivial, the shift from sales-led to product-led is actually a massive one. And today’s guest will give us some insight into what it was like. Giovanni Hobbins is a designer, entrepreneur, and product manager. He co-founded (and sold) Nightly Labs and Campus Bubble. He was formerly built product at FullStory. Currently, he is the head of product at Matcha. In this episode, Giovanni...

Over the years, many companies have made the shift from high touch and high friction sales models to product-led growth. Today’s guest made the same transition and shared what his journey from sales-led to product-led has been like. Brennan McEachran is the CEO and co-founder of SoapBox Innovations. He was also 2015’s Ontario Young Entrepreneur of the Year winner. In this episode, Brennan shared w...

When they redesigned FullStory’s onboarding process, today’s guest scored some definite wins. However, they also made a few mistakes along the way. In this episode, Melanie Crissey shared the six onboarding mistakes they made so you can avoid them! Melanie is FullStory’s product marketing manager. She also serves as product marketing lead for two product programs. In this episode, Melanie shared w...

While leading marketing for a marketing-led SaaS company, today’s guest discovered customer-led growth. From there, she used the approach to grow revenue by almost 900 percent! In this episode, Georgiana Laudi talked about product-led growth as well as customer-led growth. Georgiana is a seasoned strategic and growth advisor and marketing executive. She is also the co-founder of Forget the Funnel....

To find out how product teams drive growth using data, Mixpanel surveyed close to 500 leading product managers. From the survey, they uncovered the latest trends, focuses, and struggles of product teams across the world. To give us some more insight, we talked to Jeff Beckham, the head of product and content marketing at Mixpanel. In this episode, Jeff shared how their report came together, the ke...

Why is product adoption vital to the success of any SaaS product? For starters, when product adoption increases, churn also plummets. Preventing churn is one of the primary aims of Gainsight PX. Gainsight PX is the brainchild of Michael Alon, a driven consultant and entrepreneur. In this episode, Michael shares what product-led for B2B means, how to build a powerful product-led growth strategy, an...