Productized Podcast

People don’t buy your product, they buy the story attached to it. So where exactly do you start? How do you capture the imagination? What creates empathy and relevance? Especially when your product is disruptive, world-changing, or challenges the status quo. Join #productized18 and learn about the latest trends.

Sandra Fisher-Martins will talk about how unclear key messages and complex content is killing innovative products, and give you some tools to solve the issue. She is particularly interested in the use of plain language and information design in public documents as a way of helping citizens make informed choices about their health, education, welfare, and civil rights. Join #productized18 and learn...

While working on a digital product for a highly complex brand with 20 million customers, Alex Crowfoot and his team at digital product studio ustwo realised the business they were working with just wasn’t in the right place to make the product they knew was possible. Alex will present the tools ustwo created and the outcome. Join #productized18 and learn about the latest trends.

An in-depth exploration of the challenges, learnings, and successes of bringing Vistaprint’s latest Website Builder, code-named “Tower”, from idea to prototype to launch. Join #productized18 and learn about the latest tendencies.

Diogo presents in his talk how product management has evolved, following a specific discipline. He explains how the process goes from the chaotic status in the beginning to a more linear, optimized state of the enterprise. Join #productized18 and learn about the latest trends.

In his PRODUCTIZED talk Rushil Dave from Zalando goes through main stages of product lifecycle with suggestions on how to deal with creation, maintenance and destruction of products to make sound decisions and validate them as early as possible. Join #productized18 and learn about the latest trends.

In his PRODUCTIZED talk, Tim Herbig from Iridion is sharing his opinion about the huge impact waste-less validation techniques can bring into the product development process and how to handle qualitative and quantitative methods in this context. By using concrete real-life cases, the goal is to reveal how to check whether the needed outcome of a new product idea is realistic and feasible. Join #pr...

Alicia Goodwin is a Product Owner in Zalando, Berlin. Having grown up on the ocean, in a small town in New England, she loves sailing and traveling. Someday she hopes to combine the two and sail around the world leisurely. Listen to this interview and get inspired to stand for who you truly are. 💃About #GirlsWhoProduct: #GirlsWhoProduct is a series of interviews with women that have been able to...

The Product Manager is the person responsible for overseeing how products are developed, launched, and brought to the marketplace. With so many different types of products, the Product Manager role varies quite a bit. Because the product world is so fragmented, it’s become increasingly difficult for a Product Manager to get a handle on what’s relevant and useful so that they can learn and grow pro...

If you still think that agile is only for development and product teams, think again. Non-technical teams including design and product marketing teams are increasingly adopting it. Why? In this PRODUCTIZED talk, Dragana and Claire are explaining how your product and design teams can collaborate with their extended teams by sharing product feedback, evaluating feature specifications, and quickly co...

In her PRODUCTIZED talk, Emily R. Batt from KAYAK explores the factors that drive the difference in economics between hardware and software development: capital, scale, and life cycle. The talk also describes the best practices from both worlds of hardware and software. Join us for #productized18 and learn about the latest trends.

Many companies understand the value/benefits of becoming a holistic, design-driven, product-centric organization. Jordan Brown's experience as a consultant leading Lean Transformation initiatives at clients of many sizes, across various domains, that there are many obstacles to transforming the organization towards Product Centricity—the greatest of these, is CULTURE. Join us at #productized18 and...

Christina will present a variety of ways how the product managers at XING learn from and with each other. Arne will show how the framework “Auftragsklärung”, but also other methods lead to the early alignment of overarching topics and how they help product managers gain more clarity for their own thinking and team. Join us at #productized18 and learn about the latest trends.

Product managers are one of the toughest roles to define and hire for, in part because depending on the company and the project, they perform a wide variety of activities. It can be helpful to think of the role as five characters — the Explorer, the Analyst, the Planner, the Advocate, and the Sherpa. Join #productized18 and learn about the latest trends.

How would your processes look like if you start by looking inward instead? If you focused on the happiness of your team first, and put everything else after that? Could a product and its customers actually benefit more from an approach like this? In his talk, Rian is trying to answer those and some other questions that can help you discover a more human way to build products. Join #productized18 a...

In this talk Tony Fernandes looks at work done by UEGroup in the area of body implants. It discusses both product design methods that were used for this type of technology as well as discussing the social and technological implications of this type of futuristic product design. Join us for #productized18 and learn about the latest trends.

Why do most products fail to achieve product-market fit? Product management expert Dan Olsen shares at PRODUCTIZED his advice from his book The Lean Product Playbook on how to achieve product-market fit, including the Product-Market Fit Pyramid. Dan explains his Lean Product Process, an iterative methodology for achieving product-market fit, illustrated with real-world case studies. Join us for #p...

The more connected we become to our tech products, the more we expect the same from them. They are essentially the new extension of ourselves. In her talk at Productized Conference 2017, SC Moatti will lay out the three essential rules that every product needs to follow to be successful, drawing examples from her work experience at Facebook, Nokia, Uber and Pandora. Join us for #productized18 and...

Listen to our exclusive interview with Hélène Levert, a Senior Product Manager @Zalando. In this interview, you should expect to understand how to: • search for product jobs; • define the right tactics to organize your work; • understand your own professional objectives and ambitions; • balance personal life and career; • and much more. 💃About #GirlsWhoProduct: #GirlsWhoProduct is a series of int...

Teresa Torres’ keynote on “An Introduction to Modern Product Discovery Practices” took place on the final day of the Productized Conference 2016. The keynote was designed to explain to the audience some of the changes that have been seen in the last 5 years in the world of Product Management. Teresa spoke about how to understand the latest trends in the field and additionally how to pick-and-choos...

In this first episode we talked with Arne Kitler to understand what is auftragsklärung and how they use it at XING. Arne is the Director of Mobile Product Management at XING.