Productized
Productized Podcast
The Productized Podcast is produced by Productized. A series of interviews with product innovators, successful makers, and entrepreneurs. Our main focus is on products at the intersection of digital and physical, on software, web and mobile, created by startups as well as big companies. We hope those who listen to the ideas on this show are inspired to action!
Where to listen?
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Episodes
167. Mastering Product Discovery: Insights, Gut Feeling, and Structured Management with Julia Bastian 11.02.2025 43:00
In this episode, host André Marquet sits down with Julia Bastian, a product leader specializing in B2B product management, to explore the intricacies of mastering product discovery. Julia discusses her journey from UX research to product leadership and shares valuable insights into how structured insight management systems can streamline decision-making and align product teams. They dive into the...
166: How Great Product Leaders Make Better Decisions & Build Stronger Teams with Phil Hornby 04.02.2025 59:38
In this episode, host Pedro Ganço sits down with Phil Hornby, a seasoned product leader, to explore the changing landscape of product management. Phil shares his journey from developer to product manager and discusses the importance of coaching and empowering product teams. The conversation delves into the complexities of decision-making, the role of constraints in fostering innovation, and the ne...
165. Strategic Leadership in B2B SaaS: Insights from Jason Knight 28.01.2025 1:03:57
In episode, host André Marquet sits down with Jason Knight, a fractional product leader and startup advisor, to discuss the challenges and opportunities of strategic leadership in B2B SaaS companies. Jason shares his journey from developer to product management and offers valuable insights into defining effective product strategies, fostering alignment between leadership and product teams, and avo...
164. AI Meets E-Commerce: Shanif Dhanani on Personalization, Startups, and Innovation 21.01.2025 51:14
In this episode, host André Marquet sits down with Shanif Dhanani, founder of Nobi, to discuss the transformative role of AI in e-commerce and the evolving landscape of startups. They dive into the importance of personalization in enhancing customer experiences, the technical challenges of scaling AI solutions, and the balance between hard work and luck in entrepreneurship. Shanif shares his journ...
163. Navigating Innovation: Andy Nesling on Robotics, IoT, and Defense Tech in Product Management 14.01.2025 49:08
In this episode, host Andre Marquet sits down with Andy Nesling, head of engineering and product at Cervus, to explore the multifaceted world of product management. They discuss the integration of cutting-edge technologies like IoT and robotics in product development, the unique challenges of managing military training products, and the pivotal role of agile methodologies. Andy shares his journey...
162. Evolving Product Management: Pippa Topp on Emotional Intelligence, Team Building, and Driving Innovation 07.01.2025 51:44
In this episode, host Pedro Ganço sits down with Pippa Topp, a product leader and consultant, to explore the dynamic world of product management. Together, they discuss the evolving landscape of the role, the increasing importance of emotional intelligence, and the future direction of product teams. Pippa offers invaluable insights into building effective teams, fostering creativity under pressure...
161. Transforming Product Leadership: Dave Martin on Outcomes, Trust, and Value Creation 26.12.2024 41:57
In this episode, host Andre Marquet sits down with Dave Martin, a seasoned product leadership coach, to explore how to transform product leadership and adopt an outcome-first mindset. Dave shares his passion for helping product teams deliver successful products without unnecessary stress or wasted effort. The conversation uncovers common pitfalls in product development, such as overemphasizing sol...
160. Exploring Gender Dynamics and Leadership in Product Management with Simonetta Batteiger 18.12.2024 1:11:12
In this episode, Simonetta Batteiger explores gender dynamics in product management and their impact on career advancement. She discusses challenges like the competence-likability dilemma and unconscious biases, offering strategies for women to navigate them. Simonetta highlights the importance of relationships, visibility, and organizational context in promoting diversity and inclusion. The conve...
159. Enhancing User Engagement Through Gamification | Renato Carbone and Thiago Barrionuevo 24.09.2024 1:02:21
In this exciting episode of the Productized Podcast, host Andre Marquet sits down with gamification experts Renato Carbone and Thiago Barrionuevo to dive deep into the transformative power of gamification in product development. Discover how integrating game elements—such as points, rewards, and challenges—into non-game contexts can significantly enhance user engagement and drive innovation. Key T...
158. How AI is Transforming Product Development | Tamas Kokeny, Co-Founder & CTO of Bobcats Coding 17.09.2024 1:07:03
In this insightful episode, we dive into the transformative impact of AI on product development with Tamás Kökény, Co-Founder and CTO of Bobcats Coding. Discover how AI is revolutionizing the tech industry, from accelerating product prototyping to enhancing innovation and efficiency. Tamás shares his expertise on: - The role of AI in modern product development - Strategies for startups to leverage...
157. Ashley Nicodemus, Director of Design at UEGroup: Designing Innovative Products for Critical Environments 10.09.2024 1:18:15
Discover how Ashley Nicodemus, Senior Director of Design at UEGroup, uses user-centered design to create innovative products for critical environments. Learn her insights on balancing user needs with business objectives, managing conflicts between design and product teams, and using the Innovation Equation framework to drive disruptive product innovation. Ashley shares her journey from industrial...
156. Tanja Lau, Founder of Product Academy: Trusting Your Intuition and Mastering Hypothesis-Driven Product Management 03.09.2024 1:06:39
Discover how Tanja Lau, founder of Product Academy, built her career in product management and entrepreneurship by trusting her intuition, taking risks, and creating impactful learning experiences. Learn her insights on remote work, hypothesis-driven decision-making, and the value of diverse learning methods. Tanja shares her journey from the publishing industry to founding Product Academy, where...
155. Sebastien Prioris, CPO at Satellogic: Mastering Product Leadership: Strategy, OKRs, and AI Integration 20.08.2024 43:18
Join Sebastien Prioris, an experienced entrepreneur and expert in technology and innovation, as he delves into the essential qualities of successful product leadership in this episode. With a deep understanding of market dynamics, user needs, and the technology landscape, Sebastien shares his insights on aligning strategy, OKRs, and roadmaps to drive product innovation and business success. In thi...
154. Krasi Bozhinkova, founder of Owtcome: How Strategic Design and Empathy Drive Product Innovation 13.08.2024 42:49
We're here with Krasi Bozhinkova, Founder and Strategy Director at Outcome, to explore the future of strategic design and its pivotal role in product development. With a rich background in strategic design, Krasi has helped companies across various industries create impactful products by putting user experience at the core of their strategies. In this episode, Krasi shares her insights on staying...
153. Denise Tilles, Chief Product Officer and Founder at Grocket: How Product Operations Drive Innovation and Growth 23.07.2024 52:24
We're here with Denise Tilles, Chief Product Officer and Founder at Grocket, to delve into the essential aspects of product management and operations. Denise Tilles wrote the recently published book Product Operations. Co-authored with Escaping the Build Trap’s Melissa Perri, the book is the must-read guide technology leaders have been missing. With over a decade of product leadership experience,...
152. Sabrina Mach, Head of Product Innovation at ThoughtWorks: The Art of Going Slow to Go Fast in Product Management 16.07.2024 44:25
We're here with Sabrina Mach, Head of Product Innovation at ThoughtWorks and speaker at the Productized Conference, to delve into the fascinating world of product management and innovation. Sabrina shares her expertise on embracing procrastination to create value, understanding customer needs deeply, and balancing the desire to innovate with strategic decision-making. Discover the significance of...
151. Nina Schneider, CPO at Sherpany: Secrets to Effective Product Management 09.07.2024 46:56
We're here with Nina Schneider, CPO at Sherpany, to delve into the intricate world of product management and leadership. Nina shares her vast experience driving productivity, leading remote teams, and crafting successful product strategies. Discover the keys to selecting top talent, maintaining productivity and engagement in a remote environment, and staying ahead of industry trends. Nina emphasiz...
150. Live from Portugal DefenceTech: Exclusive Highlights and Innovations in Defence Technology 02.07.2024 1:25:21
Welcome to a special edition of the Productized podcast! This episode is dedicated to all enthusiasts, professionals, and stakeholders in the field of defence technology. Recorded live at the Portugal Defence Tech Meetup, we bring you exclusive insights and groundbreaking discussions from the event held on June 25. In this episode, you'll hear from top industry experts, as they delve into the late...
149. Martin Felcman, Head of Product at Productboard: The Future of Product Management with AI, Product Operations, and Customer-Centricity 18.06.2024 1:00:14
Exclusive episode with our Golden Sponsors of Productized Conference 2024, Productboard ! In this episode, the host Andre Marquet sits down with Martin Felcman, the Head of Product at Productboard, to explore the dynamic future of product management. Dive into a rich discussion about the transformative role of AI in product development. Martin shares his expert insights on how the landscape of pro...
148. Rafael Daron, CEO of Tog Lab: Overcoming Startup Challenges and Embracing Innovation 11.06.2024 37:56
We're here with Rafael Daron, CEO of Tog Lab, to explore the dynamic landscape of entrepreneurship, design, and innovation consulting. Rafael brings a wealth of knowledge on product management, sharing his insights on the crucial processes of product validation, problem discovery, and product experimentation. Explore the importance of design methodologies in product management, the impact of cultu...
147. João Moita, Founder of Product Weekend: From Aerospace Engineer to Product Management Leader 04.06.2024 1:05:11
João Moita's inspiring journey from aerospace engineer to product management leader and becoming a founder of Product Weekend. Discover how João's early influences, diverse interests, and curiosity shaped his career. Learn about the importance of a supportive community for product managers, the expansion of Product Weekend across Europe, and the impact of these events on careers and personal relat...
146. Aggelos Mouzakitis, SaaS Product Specialist & Product Growth Expert: The Art of B2B Pricing 28.05.2024 58:24
In this conversation, Aggelos discusses the typical errors he sees in B2B companies regarding pricing and packaging. He emphasizes that early-stage companies should have simple pricing and focus on validating that customers are willing to pay for their value. He also highlights that pricing is not just a finance exercise but a growth exercise and that pricing and packaging are crucial for product-...
145. Victoria Sheer, Senior Program Lead @ ALDI SÜD: Building Product Strategies with OKRs 21.05.2024 37:30
In this insightful episode, we sit down with Victoria Sheer, Product Transformation Lead at Aldi, to delve into the critical role of product management within organizations. Victoria shares her expertise in building robust product strategies using OKRs (Objectives and Key Results) and underscores the necessity of having a clear strategy, making data-driven decisions, and fostering effective collab...
144. Sergiu Lazar, HOO at Product Weekend: The Importance of Psychological Safety 07.05.2024 49:41
His main driver is bringing value in everything he does. He realized early on his career that he wanted to have a bigger impact and be more involved in decision-making. Listen to this episode to find out how to have the courage to give yourself a chance, go with the strategy - fail fast and start the journey towards happy life. A dynamic leader known for his work at Amazon and his entrepreneurial...
143. Jack Skeels, CEO of AgencyAgile: Navigating Agency Challenges 30.04.2024 32:03
Explore the dynamic world of agency productivity and culture transformation with insights from a seasoned expert in the field, Jack Skeels. Delve into the challenges faced by agencies and discover innovative strategies for enhancing productivity and fostering a thriving team culture. Skeels emphasizes the importance of managers doing less managing and focuses on providing teams with the informatio...
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