Production Value Matters: The Business Event Podcast

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Yvonne McNair, the distinguished Chief Experience Officer at Captivate Productions. Join them as they discuss: Creating the "fear of missing out" through surprise elements Balancing creative vision with budget constraints Working with high-profi...

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne tackles the often-overlooked topic of tariffs and their impact on the events industry. Setting politics aside, Matthew examines the practical realities of how trade taxes affect every aspect of event production. Join him as he discusses: How tariffs drive up...

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Brett Hendrie, Director of Strategic Events at the Rotman School of Management at the University of Toronto. Join them as they discuss: Strategies for developing compelling content that engages diverse audiences The "rule of thirds" approach to...

For additional resources for #eventprofs visit www.productionvaluematters.com In this panel episode of Production Value Matters, host Matthew Byrne is joined by Nick Barelli from Zenis and Evan Babbins from Scotiabank's event planning team to explore a provocative question: Is events truly an industry? Join them as they discuss: Challenges around governance and certification The impact of lack of...

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Jillian Ruiz, Head of Global Marketing and Events at Behavox, a leading provider for AI archiving compliance and security. Join them as they discuss: Integrating product-led growth strategies with event marketing The evolution of event metrics f...

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, Matthew is back with another AV Advisor deep dive. This time he explores the fundamental approach to measuring event success through four key output categories. Join him as he discusses: Why focusing on results rather than processes is crucial The four essential output categor...

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Jeremy Youett, Head of Proprietary Events at Atlassian. Jeremy shares valuable insights on balancing creativity with budgetary constraints, selecting strategic partnerships, and measuring event success through both business impact and audience e...

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters , our panel is back to dive into the must-attend industry events and how to make the most of them. From selecting the right conferences to maximize your ROI to balancing industry-specific and unexpected non-endemic events, we’ve got you covered. Tune in to get insider tips on l...

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Chelsea Freeborn, founder of Freeborn Productions and event consultant at MetabaseQ. With over 15 years in the event marketing industry, Chelsea has transitioned from fashion to tech, leading projects in Web Three and cybersecurity. Join them as...

For additional resources for #eventprofs visit www.productionvaluematters.com In this January AV Advisor episode of Production Value Matters, host Matthew Byrne provides a comprehensive guide for event production success in 2025. Join him as he discusses: The importance of investing in team development and learning Strategies for bridging the industry knowledge gap The value of experiencing events...

For additional resources for #eventprofs visit www.productionvaluematters.com In this guide episode of Production Value Matters, host Matthew Byrne is joined by Michael Lee Hooper to discuss the intricacies of working with in-house AV providers. Join them as they discuss: When to use in-house AV services and when to look elsewhere The three distinct service areas of major in-house providers Tips f...

For additional resources for #eventprofs visit www.productionvaluematters.com This holiday season we’re reviving some of our best episodes from 2024! In this episode, Matthew interviews Liz Lathan, co-founder and CMO of The Community Factory.  Join them as they discuss: The Community as a Service (CaaS) model and its impact on business events Strategies for integrating content delivery with c...

For additional resources for #eventprofs visit www.productionvaluematters.com This holiday season we’re reviving some of our best episodes from 2024! In this episode of Production Value Matters, host Matthew Byrne is joined by Fransiska Weckesser, CEO and co-founder of The Very Creative Firm in LA. Join them as they discuss: Balancing creative vision with client expectations The importance of tran...

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Dani Daubaras, global experiential event producer Join them as they discuss: The transition from mature organizations to startups Creating emotional connections through event experiences The role of storytelling in event design Balancing product...

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne tackles your pressing questions. Join him as he discusses: Strategies for breaking into agency roles without traditional experience The integration of AI in event production processes Critical considerations for implementing LED screens at events Matthew sha...

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Toby Burns, founder and CEO of Silent Disco, who brings over a decade of experience in the entertainment industry. Join them as they discuss: Toby's journey from children's entertainer to event technology entrepreneur The challenges of scaling a...

For additional resources for #eventprofs visit www.productionvaluematters.com In this panel episode of Production Value Matters, host Matthew Byrne leads a discussion with industry experts Candice, Evan, and Nick about the critical changes and challenges the events industry faces heading into 2025. Join them as they discuss: Evolution of audience engagement and content delivery strategies Changing...

For additional resources for #eventprofs visit www.productionvaluematters.com   In this episode of Production Value Matters, host Matthew Byrne is joined by Thomas Pitchford, Senior Director of Experiences, Creative, and Production Global Events at Type A Events. Join them as they discuss: Thomas's journey from musical theater performer to event production leader Creating intimate experiences...

For additional resources for #eventprofs visit www.productionvaluematters.com   In this episode of Production Value Matters, host Matthew Byrne delves into the creative use of technology in events, challenging the notion that production value always means higher costs. Join him as he discusses: The evolution of event technology pricing and accessibility Understanding weekly return on rental (...

For additional resources for #eventprofs visit www.productionvaluematters.com   Tavar James brings over a decade of experience spanning high-profile programs like American Idol and NBA events, offering valuable insights for both seasoned professionals and newcomers to the industry. Join them as they discuss: Tavar's journey from night auditor to events leadership Strategies for leading creati...

In this episode of Production Value Matters, host Matthew Byrne kicks off Season 2 with an industry panel featuring Candice Davis from vFairs, Nick Borelli from Zenus, and Evan Babins from Intuit Canada. Join them as they discuss: The significant shift in industry demographics The impact of changing workforce attitudes on event execution and management The balance between traditional industry know...

In this episode of Production Value Matters, host Matthew Byrne is joined by Heather Reid, founder of Planner Protect and creator of the Certified Event Contract Professional (CECP) program. Join them as they discuss: Heather's journey from independent planner to contract specialist The importance of contract knowledge in the events industry Key clauses every event planner should scrutinize Challe...

In this episode of Production Value Matters, host Matthew Byrne tackles the often frustrating topic of negotiating with in-house AV providers. Join Matthew as he discusses: The current state of in-house AV services and why event professionals often feel left behind The three main pillars of in-house AV organizations and how understanding them can improve negotiations Strategies for effective negot...

In this episode of Production Value Matters, host Matthew Byrne is joined by Shawn Shapiro, the show manager of the Canadian Meetings and Events Expo (CME). Join them as they discuss: The transition from Incentive Works to CME and its expanded focus The role of CME as the industry's "back to school" event Post-pandemic trends in the events industry Changes in attendee profiles and the influx of ne...

In this episode of Production Value Matters, host Matthew Byrne is joined by Ryanne Rask, Director of Events and Experiential Marketing at ProducePay. Join them as they discuss: Ryanne's career journey from culinary arts to tech events The importance of fearlessness and diverse experiences in career pivots Strategies for effective cross-functional collaboration with stakeholders Managing last-minu...