Product Marketing Maestros: Tales from the Front Lines

Host Nitin Karthik sits down with Pablo Ilari, Senior Product Marketing Manager at Galileo Financial Technologies. Pablo shares his inspiring journey of navigating a career transition and finding his passion in product marketing.

In this episode of Product Marketing Maestros, host Nitin Kartik sits down with Hannah Pickering, Senior Product Marketing Manager at HealthEquity. Hannah shares her insights on the common challenge of creating sales collateral in a silo and how product marketers can overcome this to drive greater sales team adoption and customer impact.

In this episode of Product Marketing Maestros, host Nitin Kartik sits down with product marketing expert Matt DePersis to discuss his experience reviving a dormant product at Rakuten Rewards.

Host Nitin Kartik sat down with Aphrodite Brinsmead, who has built successful product marketing functions in both startups and large enterprises.

As Director of Product Marketing at Zilliz, Steffi reveals her proven tactics for using the voice of the customer to course-correct a floundering product. Learn Steffi's strategies for getting product and marketing teams on the same page to address real customer needs.

In this episode of Product Marketing Maestros, we sit down with Greg Leach, Director of Product Growth and Product Marketing at 7Shifts. Greg shares his insights on the critical importance of defining a clear ideal customer profile (ICP) for early-stage startups. He walks us through the steps he took to gain stakeholder alignment, leverage data to identify core customer segments, and ensure compan...

In this episode of Product Marketing Maestros, we dive into the nuances of product sunsetting with industry expert, Philip Voulgaris.

In this episode, Michele Nieberding, Director of Product Marketing at MetaRouter, shares her experiences and strategies using the ABC framework: Antecedents (challenges faced), Behaviors (actions taken), and Conclusions (outcomes achieved). Her insights are particularly valuable for product marketers navigating different organizational structures and trying to align their efforts with broader busi...

In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik chats with Molly Chapman, Head of Product Marketing at MoorePay. Molly shares her expertise on mastering opportunity loss analysis, emphasizing the importance of combining qualitative and quantitative data, automating processes, and continuously refining strategies based on stakeholder feedback.

Amitai Richman shares how he transformed niche products into core offerings at K2View through strategic positioning, deep market understanding, and effective sales enablement.

Join host Nitin Kartik as he chats with Product Marketing expert Ginevra Mambrettii about strategic timing, transparent communication, and customer-centric approaches in managing price increases.

In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik chats with Jeff Rezabek, Director of Product Marketing at IRONSCALES. Jeff shares his journey of transitioning into the email security industry after a layoff, emphasizing the importance of proactive learning and engaging with various teams to understand the market and product.

In this episode of Product Marketing Maestros, guest Iryna Wager, Product Marketing Manager at WhatsApp discusses her strategy for transitioning from a traditional industry to big tech - in her case, WhatsApp. She emphasizes the importance of demonstrating a fit between the individual and the company, understanding industry-specific frameworks, being humble, and showcasing transferable experiences...