Product Marketing Life

Bringing your product into the foreground with Jeff Chase, Mary Lim and Rachel Sheldon 29.08.2024 45:07 ↓

In this episode of Product Marketing Life, Collin Mayjack sits down with Jeff Chase, Mary Lim, and Rachel Sheldon to do a deep dive on interactive storytelling and product adoption. The Vitally team shared how they built their interactive demos from the ground up, the role that demos play in their customer journey, and how they build product guides that don’t get ignored

How Clari dominated the revenue platform category, with Julien Sauvage, Clari 16.08.2024 42:28 ↓

From the secrets of category creation to the art of structuring a top-tier product marketing team, Julien Sauvage shares valuable insights for any marketing leader looking to blaze a trail through their industry.

"Be 10 times bolder in your career" with Yi Lin Pei 19.07.2024 54:01 ↓

In this episode of the Product Marketing Life podcast, Collin Mayjack sits down with Yi Lin Pei, a renowned career coach and founder of Courageous Careers. Yi Lin Pei brings a wealth of experience from her own journey in product marketing and offers invaluable insights into building a fulfilling and strategic career.

“We’re not marketers” and other spicy takes, with Eric Holland, Gab Bujold, and Zach Roberts 05.07.2024 51:05 ↓

In this episode Collin sits down with the 3 the boys behind the We’re Not Marketers podcast: Eric Holland, Gab Bujold, and Zach Roberts. This episode is all about hot takes, including the hot take that started it all: Product Marketers are not marketers.

PMM charters and proof customers actually believe, with Mark Huber and Alex Eaton from UserEvidence 07.06.2024 43:45 ↓

In this episode of Product Marketing Life, our host Collin Mayjack sits down with the boys behind UserEvidence, Mark Huber & Alex Eaton. Mark peeled back the curtain on his first PMM hire, Alex shared about building his PMM charter, and the three of them talked about what UserEvidence does best – customer proof.

“PLG is not a free trial” with Madison Leonard, Consultant and Founder of SaaS Secrets 24.05.2024 49:39 ↓

In this episode, Collin sits down with the queen of PLG herself, Madison Leonard. Collin and Madison chat through mistakes product marketers make in segmentation, how companies can become more product led, and why features don’t make a product #1.

Building a PMM swipe file with Jason Oakley and Aubrey Chapnick, writers of PMM Files 10.05.2024 51:29 ↓

In this episode, Collin sits down with the writers of his favorite newsletter, The PMM Files. Collin, Jason, and Aubrey talk about borrowed creativity, three of their favorite product marketing examples, and how to build a swipe file of your own.

Product marketing therapy with Maggie Bean, Co-Founder of Product Marketing Therapy 29.04.2024 42:17 ↓

In this episode of Product Marketing Life, Collin goes to therapy. Well, sort of. Collin sat down with Maggie Bean, Co-Founder of Product Marketing Therapy. Collin and Maggie get personal, covering everything from anxiety and imposter syndrome to self care and finding community.

Wait...we're product-led now? Here's how to get everyone on board 17.02.2023 33:40 ↓

So… you’re making the leap to a product-led hybrid model? Cool. Now, how do you break the news without causing chaos? In this short clip, Mark Assini and Umang Sejpal dive into the do’s and don’ts of communicating a strategy shift—so your team actually gets on board (instead of panicking)