Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Reta

Part of growing your business is expanding. One of the routes you take with that is global sourcing, specifically in one of the booming markets in the world, China. However, doing it for the first time can be quite challenging and intimidating. With the help of Brenda Crimi of AMZ Alliance, Tracy guides you into the world of product sourcing in China for the first time using a retail buy plan. The...

One of the important aspects that small companies tend to overlook during the product launch is packaging. In fact, it shouldn’t be the case since this could serve as the starting point of entry for your products to the market. The packaging is the first interaction of consumer to your product. That is why when you do it, you have to do it right. Flexible packaging expert, Apurva Batra, goes in de...

Many startups find it challenging to launch their products successfully. They can’t seem to crack the market and have the right support. Will Ford, serial entrepreneur of LaunchBoom.com and an expert on Kickstarter, Indiegogo, and startup funding and crowdfunding, talks about how he and his team successfully launched million-dollar crowdfunding campaigns. He discusses what they do at Launch Boom a...

Relationship building should be a priority for business owners. It does not only reach customers, but also keeps them with you. Ian Smith of Evolve Media talks about that in relation to marketing and advertising. He pushes forward the importance of having the right and consistent message through content while providing you tools to grow—from ManyChat to Facebook messenger. Touching also on reviews...

One of the big issues facing people who are doing commerce online is that Amazon has become a huge dominating force in the market. A lot of sellers don’t like Amazon. It is difficult to work with but buyers love Amazon, and that’s one of the reasons why sellers aggregate towards Amazon. It’s often one of the first places to look if they want to go buy something. If you want to be part of that mark...

It’s tough when you first get on Amazon. You don’t know where to start, what keywords to use, or what images to put. Jenna Lieber of Turnkey Product Management suggests doing an Amazon competitive analysis so you can hone in on what you need to start with. Jenna thinks everyone needs to. If you’re already on Amazon, she recommends doing this once a quarter to see if your competitors have changed o...

Growing your brand means having to step up your game by going out there and source. A great venue to kick start that process is through tradeshows and fairs. However, there is a difference between the two, which most people do not know. Fortunately, Meghla Bhardwaj of Global Sourcing can guide you through that. She talks about the different types of tradeshows and fairs happening around the world,...

Creating a brand is more than just pasting an image or a logo for your business. It is about creating a perception. It’s about telling people what you are instead of them telling you who you are. Brand is your business’ reputation and it is the promise you give to your consumers. Only by realizing this will you be able to create a perfect and memorable brand. Branding expert Gerry Foster teaches t...

When you’re selling a product or service, you need to be able to know people’s feedback in order to improve. But how? Through research, of course. Tracy, together with Laura Hazzard, brings Rick West of Field Agent to talk about the best consumer market research tools.. With years of credible experience, Rick shares his work of promoting real time, location-based mobile research for companies who...

Ensuring the product quality is a must for a business. Otherwise, it just won’t work and would bring the business down. You need to properly go through the process to secure the value. There is no shortcut even if time is not on your hands. David Chitayat, one of the three group CEOs of Genimex, chats about the processes from planning to getting your products on the shelf to the importance of cate...

The most successful brands continually look for ways to increase conversions and improve customer satisfaction. Established brands usually have their systems in place, but when you’re constantly dealing with the day-to-day operations of your business, it’s difficult to see the glitches in your processes or strategies, and that could affect you in terms of competition or changing markets. This is t...

In order to have sustained and continued innovation, have brand development, and growing your brand to be bigger, you’ve got to be aligned with what your customers think and what they want, and you’ve got to provide that continued service. If you can’t have that conversation with them and you don’t have a system for having that conversation, then you’re really not on a path for the right type of b...

As inventors, when we have great ideas, we like to find the perfect manufacturer to license our product and sit back and make tons of money. Dream product guru David Lieberstein is an expert in brand licensing and got to experience the pros, the cons, and the pitfalls of all that’s entailed in doing so. David had his own companies for a number of years in the houseware and gift industry. The last...

Is your brand ready to be a big box retail product? Tim Bush of TLB Consulting says you should make sure that you are ready because if you hit up a buyer and things don’t go well until that buyer swaps out and changes positions, you are going to have a tough time going back to that buyer. That’s where you’re at it unless something majorly changes. Tim shares some things you should be looking at wh...

Knowing the strategies to innovate and mitigate risk is essential for every company, especially those that are product-based. It’s key for a company to stay on top of how are you going to innovate, whether that will be through some new technology in your product, or bringing a new product being first to market, or expanding as a company and bringing more innovation to your process flow. Alongside...

Logistics and order fulfillment as part of the initial process you make before launching is vital to to customer satisfaction. Paul D’Souza of Source Select breaks down why it should be on the top of your list in order to offer the complete customer experience and later on reaping the benefits from it. Paul shows how he helped many clients with his expertise on handling and fulfilling this particu...

So much goes into getting your products classified in the US that many still find problems with the entire process. Abby Duffield of Shapiro breaks down all the necessary things you need to know about US product classifications for tariffs and import. She gets down into the details of the information you need to present about the products and gives some instructions that will help you identify wha...

Sourcing products internationally need some expertise in order to successfully crack into the global market and avoid some pitfalls. Equipped with that expertise, Tom shares his twenty years of experience product sourcing in Asia. He offers some ways on how to avoid those and ensure overall quality as he lays down the problems most people encounter, Learn more about deceiving samples, communicatin...

Amazon reviews are a big part when it comes to selling your products on that platform. Yet many people still find themselves falling under some wrong ideas about how to go about it. It is now time to iron those misconceptions out and go deeper into the nature of Amazon reviews. Brenda Crimi from AMZ Alliance tells the truth about how reviews affect your ranking and conversion of sales as well as t...

The only two things that matter in your business is if you’re selling product, you need the right people to see your product, and then you need them to actually buy it. Hopefully, if it’s consumable, they’ll buy more than once. Marketing magician Seth Greene of the Sharkpreneur podcast says they encompass successful product marketing in the traffic and conversion departments. Whether traffic and c...

Provisional patent applications are a relatively new type of application that has only been around for twenty years or so. It wasn’t always possible to do a provisional patent application. What it was called back then was utility patent where it took months to get these filings in because there are so many formality requirements and so many things that you can’t change once it’s filed. However, we...

You can take different features from different concepts and combine them into a more cohesive design. The next step is to take all those different ideas and refine the design. Design refinement is where you start to utilize computer aided design tools to start building the product. It’s a terrific tool as a way to visualize the part with all the features that it needs to be able to be manufactured...

If you don’t understand who’s buying your product, how can you make a product for them? That’s what research is in a nutshell, but secondary research is understanding what exists out there. Secondary research is just information in the marketplace that’s already out there. Some of the biggest retailers and brands out there are spending millions of dollars a year on research and secondary research....

There are a couple of things that are common with any editor in the industry. They’re very overworked and have a ton of work that they do across a lot of different things. They manage the overall editorial direction, they plan out all of the stories, they usually have multiple news stories that they have to post online every day, they’re all involved in social media, plus they travel a lot. They v...

Time creeps up on you fast. If you’re thinking about launching a new product, you’ve got to think about when you want to be on the market and work it all the way back. Product launch timing is often an overlooked issue, especially with people that are new to product launching. It’s probably the most significant and critical factor to success. It can sneak up on you because it happens in different...