Product Growth Stories

Joel built a $0-to-profitable SaaS by commenting on one GitHub issue. Here's the full bootstrapped growth playbook. Featuring Joel Griffith, CEO and Founder of Browserless. Jean-Michel and Joel break down how a bootstrapped developer tool went from a side project to a thriving SaaS business — without a dollar of VC funding. Joel shares exactly how he found his first paying customer through GitHub...

A $60B real estate company couldn't pay a bill because one employee retired. That's a tribal knowledge problem. Featuring David Stifter, CEO of PredictAP — built from a real accounts payable crisis at Colony Capital. David breaks down how AI-powered invoice coding is solving the massive, hidden problem of AP allocation in commercial real estate. From miscoded utility bills hiding $40K/month in lat...

Your customers will tell you why deals die — if you stop sending boring surveys and start using AI. Featuring Lihong Hicken, Co-Founder and CRO at Theysaid. Lihong built Theysaid three weeks after her daughter was born. Now her AI feedback platform ranks number one on Google for "AI survey" and is replacing tools like SurveyMonkey and Qualtrics for B2B SaaS teams. She and Jean-Michel break down ho...

$10M in revenue but only $600K in profit — because $800K walked out the door as bad debt. Your CFO problem is bigger than you think. Featuring Omar Ritter, Area President at Focus CFO. Jean-Michel and Omar break down why small and medium-sized businesses between $3M and $50M often bleed cash without realizing it — and how a fractional CFO spots the financial blind spots that owners miss. From the...

Most startups burn $3M+ before realizing they need a product leader. Here's how to skip that lesson. Featuring Jonathan Chashper, CEO of Product Savvy Consulting — nearly 20 years running fractional product leadership for funded startups. Jean-Michel and Jonathan break down why co-founders who appoint themselves VP of Product are setting their company up to fail, the four questions every founding...

Your org keeps failing the same way — even after you replace the people. The structure is the problem. Featuring Robert Fritz, bestselling author and structural consultant who has worked with organizations since the 1970s. Robert explains why companies get stuck in oscillating patterns — promoting then firing, building capacity then downsizing — and how the underlying structure of an organization,...

Old-school go-to-market still wins — if your product touches people's homes. Here's how Property Control dominates vertical SaaS. Featuring Rob Auld, CRO at Property Control — the company consolidating condo and HOA management software across North America through acquisition and community-driven growth. Rob shares how Property Control grew from a founder scratching his own itch in a Toronto condo...

An influencer mentioned their product — and thousands of gig economy drivers signed up. Here's how Display Ride grew from there. Featuring Abdul Kaism, Co-Founder of Display Ride — a ride share monitoring platform rated number one in its industry for two consecutive years. Abdul breaks down how he built a safety-focused SaaS product for the gig economy, scaled to thousands of drivers across the US...

90% of SaaS success happens post-sale. Most companies still ignore it. Featuring Justin Silvia and Corrin Carranza, partner ecosystem and operations leaders at ActivTrak. Jean-Michel sits down with Justin and Corrin — a duo with 20+ years working together across IBM, EDB, and ActivTrak — to break down why SaaS companies stall at $25M, how partner ecosystems actually scale revenue, and what it took...

Zero spent on sales and marketing — and still growing. Here's how one subscription platform did it. Featuring Moran Mizrahi, COO and Co-Founder of Rebillia Platform. Moran explains how Rebillia rethought B2B subscription management by letting end users customize their own plans throughout the entire subscription lifecycle — not just at checkout. She breaks down why traditional billing automation f...

Your SEO won't die because of AI — it'll feed ChatGPT's answers. A 3x CMO explains why. Featuring Joe Martin, CMO at Zight — former marketing leader at Adobe and Scorpion ($200M business, 100-person org). Joe breaks down what actually drives SaaS growth in 2025: why freemium conversion is a brutal numbers game, how to engineer your product's "aha moment" in minutes, and why strong SEO is now your...

"We don't replace receptionists — we fill the gap." Why this AI healthcare startup rejects the playbook every other AI company runs. Featuring Anmol Oberoi, CEO of Emitrr — building AI employees for healthcare businesses. Anmol breaks down how Emitrr pivoted from automation tooling to a full AI receptionist for healthcare practices, why he built 70% of pipeline through bottom-of-funnel SEO content...

Balsamiq's first head of marketing grew website signups 40% — without a sales team. Featuring Arielle Johncox, Head of Marketing at Balsamiq. Arielle shares how she inherited a PLG SaaS company doing "checkbox marketing" and rebuilt the foundation — new ICP, repositioned brand, overhauled the website — all without a sales motion. She and Jean-Michel break down when B2B SaaS companies should hire a...

95% of video content online isn't searchable — and it's costing e-commerce brands millions. Featuring Ajay Bam, Founder of Vyrill — the AI-powered video search platform helping brands turn video into revenue. Ajay shares how Vyrill went from delivering one-off video intelligence reports for Porsche to building a full video commerce engine on Shopify — and why the company just landed a contract wit...

130+ SaaS companies nurtured, $200M+ in follow-on funding. Here's what actually works. Featuring Patrick White, Co-Founder of L-SPARK — one of Canada's top B2B SaaS accelerators. Patrick breaks down what separates SaaS founders who gain traction from those who stall — covering why "revenue solves all problems," how AI is reshaping SaaS pricing models, and why 60% of their most successful founders...

Most SaaS companies waste years building analytics from scratch. Arman Eshraghi built a platform so they don't have to. Featuring Arman Eshraghi, serial entrepreneur and CEO of Qrvey — the embedded analytics platform purpose-built for SaaS. Arman has founded four B2B SaaS companies, scaled one past 200 employees to acquisition, and spent decades learning what separates platform builders from appli...

Enterprise innovation used to mean skunkworks and venture studios. Now it has to hit an ROI target on day one. Featuring Jordan Katz, Partner at Manifold — advisory firm partnered with Google Cloud, Microsoft, and Oracle. Jean-Michel and Jordan break down how enterprise digital transformation has shifted from "innovation theater" to use-case-driven AI deployment with clear business cases. They wal...

"SaaS is dead" — Satya said it. Salesforce went agent-first. Netlify's CTO explains what's actually next. Featuring Dana, CTO at Netlify — a 10-year-old Series D company navigating the shift from JAMstack to AI-native web development. Jean-Michel sits down with Netlify's CTO to unpack how vibe coding, no-code platforms, and AI agents are collapsing the time-to-market for B2B SaaS products — and wh...

Your $20K personality workshop gets forgotten in a month. AI coaching changes that math entirely. Featuring Juan Bentancourt, founder of Human Intelligence and creator of Ask Aura. Juan spent 25 years at Procter & Gamble, Reebok, Siebel Systems, and executive search firms Heidrick & Struggles and Korn Ferry before building an AI coaching platform that makes psychometric tools like DISC act...

A diabetes nonprofit selling into hospital systems with 9-month sales cycles? Here's how Tidepool closes enterprise deals. Featuring Izzy, who oversees sales and fundraising at Tidepool, a diabetes med tech nonprofit that took a DIY community's algorithm through FDA clearance and turned it into a commercial product. Jean-Michel and Izzy break down how Tidepool sells enterprise software to health s...

Your CRM data is lying to you — and your CFO knows it. Featuring Joanna Ridgway, SVP Global Sales at CEN.ai. Jean-Michel and Joanna break down why messy GTM data is costing B2B SaaS companies hundreds of thousands in misallocated marketing spend — and how AI-powered sales analytics can clean, enhance, and analyze your CRM data in under five days. They cover selling to CROs and CFOs simultaneously,...

Search Eye went from 50 employees to 7 — and grew faster. Here's how. Featuring Chris Porteous, Founder of Search Eye, a marketplace connecting brands with publishers for digital PR and backlinks. Chris breaks down how his team scaled a B2B SaaS marketplace to Fortune 100 clients like Nasdaq and AT&T, then hit a wall when manual fulfillment collapsed at 1,200 orders per month. He shares the ha...

"Discovery calls are killing your deals." This CRO explains why — and what to do instead. Featuring Anthony Palladino, CRO at Mabl, with two decades of go-to-market experience across JetBlue, Accenture, and Electronic Arts. Anthony breaks down why the traditional B2B sales discovery call alienates buyers, how champion-based selling actually closes deals in a compressed economy, and what CROs need...

Genesis Digital built Kartra, Webinar Jam, and an entire SaaS suite — with zero investors. Here's how. Featuring Sarah Jenkins, CEO of Genesis Digital. Sarah shares how she and her late husband bootstrapped an all-in-one marketing platform from a Google Hangouts overlay into a product competing with ClickFunnels, Go High Level, and Kajabi — all funded from profits, never venture capital. Jean-Mich...

Your marketing attribution isn't broken — you probably just gave up too early. Featuring David Cardiel, fractional CMO who scaled Parsley from $9M to $26M and drove $100M+ ARR at TrendKite through acquisition by Cision. Jean-Michel and David break down exactly what he did in the first 10 days at two SaaS companies to rebuild their growth engines — from ICP redefinition and win-loss analysis at eve...