Product for Product Management

Our fourth episode in the A/B testing tools series is dedicated to VWO. In this episode, Matt and Moshe are joined by Andrew Miller, a Senior Product Manager using VWO at Bestow Life Insurance. Andrew dives into various use cases involving VWO and some of the features he is enjoying. Come join Matt, Moshe and Andrew to learn about VWO! * You can connect with Andrew at: LinkedIn - https://www.linke...

Our third episode in the A/B testing tools series is dedicated to Google Optimize. In this episode, Matt and Moshe are joined by Tracy Laranjo, a Conversion Rate Optimization Manager using Google Optimize at InkBox. Google Optimize is part of the Google Marketing Platform so it works well with other Google products like Google Analytics. Tracy speaks to her work in optimization using Google Optimi...

Our second episode in the A/B testing tools series is dedicated to AB Tasty. In this episode, Matt and Moshe are joined by Marion Ravel, a Conversion Rate Optimization expert who is using AB Tasty at Accenture Interactive. Marion told us how she loves this tool, a popular one in France, but growing in popularity around the world. She has seen both the tool and the company behind it grow throughout...

Welcome to the new series on products for Product Managers: A/B Testing! In this episode, Matt and Moshe are joined by Rommil Santiago to discuss the use of A/B testing tools to experiment different product solutions. Rommil is a Product Lead - Experimentation, Personalization, and Analytics Platform at Loblaw Digital, and the Founder and Owner of Experiment Nation. Experiment Nation is a communit...

In this episode, Matt and Moshe speak with Jason Knight, Product Director at DueDil and podcaster at One Knight in Product. In the episode, Jason spoke about what makes the job of a Product Manager in an API focused company different from other types of products. For example, product analytics tools are not usually as effective for the API Product Manager as they are for other type of products. Ja...

In this episode, Matt and Moshe speak with David Pereira, Head of Product Management at Virtual Identity, writer and editor at Serious Scrum. In the episode, David spoke about how his writing and being part of other writers' communities has made him a better product person. He also shared his love for “mind mapping” and how he uses it in every situation (including in an interview!) to take his pro...

In this episode, Matt and Moshe speak with Aram Melkoumov, Co-Founder and CEO at Crowdlinker, a successful agency building digital products for startups and enterprises. In this episode, Aram spoke about how his team is using various product management tools within the agency and with their clients. From using what the client has currently to using the newest cutting edge products, Aram speaks to...

Are you an aspiring Product Manager looking to gain more experience in product, in order to land your first role? Or are you already a product professional and looking for more ways to do hands-on work in areas you might not have touched before? In this episode, Matt and Moshe met with Henry Latham, Founder and Lead Mentor at Prod MBA, and self-professed failed former startup founder who learned f...

Does the company culture influence the products it builds, and the products it is using internally to perform their work? In this episode, Matt and Moshe met with Avinoam Zelenko, Senior Product Manager at LinkedIn, and former Principal Product Manager at Atlassian, to hear from him how the culture of these two great organizations affects and influences how they build products. This was a fascinat...

After hearing from 5 product managers about their experience with Appcues, Userpilot, Braze, Pendo and Intercom, Matt and Moshe met again to summarize what they learned about the In- App Messaging products. Some of the discussion points include: - Scenarios for using in-app messaging - What is Product Led and how in-app messaging can help - Other products in this space - Who in the organization us...

In this episode, Matt and Moshe discuss the tool Intercom with Andrea Saez, Senior Product Marketing Manager at airfocus. Andrea and her team are using Intercom for their in-app messaging needs, to connect and interact with their users. This includes scenarios such as onboarding flows, request users to join discovery sessions, announcing new features and much more. Andrea can be reach on... Linked...

In this episode, Matt and Moshe discuss, again, the tool Pendo with Trevor Bruner, Product Lead at Tasktop, and the author of “Quick Start Guide to Product Management: What I Wish I Knew When Starting in Product Management”. Last time we explored Pendo in the Product Analytics series (Episode 2). This time, learn how Pendo is used for in-app messaging, from tooltips to on-boarding flows, NPS and a...

In this episode, Matt and Moshe discuss the tool Braze with Ken Hanson, Leader of Product, Experimentation, and MarTech at LTK (formerly rewardStyle & LIKEtoKNOW.it). Unknown to many product professionals, Braze which is traditionally adopted by marketing teams to send communications to users through any channel. Listen to learn how Ken and his team are utilizing Braze for their in-app messaging n...

In this episode, Matt and Moshe discuss the tool Userpilot with Akshay Kulkarni, Senior Product Manager at Haptik. Learn how Userpilot is helping Akshay and his team move their product from in-house built to publicly available using Userpilot functionality for onboarding and helping users learn about their product. Akshay brings some great insights why they choose Userpilot over Appcues. Akshay ca...

Welcome to the new series on products for Product Managers: In-App Messaging! In this episode, Matt and Moshe discuss the tool Appcues with Eliane Pohl, Director of Product Management at Greenbyte AB. Learn how Appcues is helping Eliane and her team make positive impacts on the user experience and how it helps deliver insights, solve problems and ultimately improves the product! Eliane can be reac...

Welcome to the new series on products for Product Managers: In-App Messaging! In this episode, Matt and Moshe discuss the use of product management tools that allow teams to build in-app messages in their products. * There are a lot of use cases for in-app messaging in our products, such as: * On-boarding flows to teach new users how to use the product * Experimentation's of new feature ideas * An...

Discovering and building products is a complex undertaking, which includes reducing the risk of usability. The Product Manager partner in this is the UX team, which many times includes a UX Researcher. But every Product Manager has the privilege to work with one, and it is very helpful to know how to conduct such research. In this episode, Matt and Moshe meet with Troy Winfrey, a UX Strategist and...

Who says that Product Managers must use lots of tools? In this episode, Matt and Moshe are joined by Phyllis Njoroge, Product Manager at Redfin. Phyllis does the work without reliance on many specialized tools, so we called her the Minimalist Product Manager. Phyllis shared the tools that she is using, and how she and her team are dealing with different product management situations with the tools...

After hearing from 5 product managers about their experience with Aha!, Productboard, Roadmunk, ProdPad and Jira, Matt and Moshe met again to summarize what they learned about the Feedback & Roadmaps products. Some of the discussion points include: - Knowing why you are using these products - Systematizing the feedback and ideas you get from everyone - Communicating and collaborating via roadmaps,...

In this episode, Matt and Moshe are joined by Maarten Dalmijn, Head of Product at Rodeo, to discuss how he and his team are using Atlassian’s Jira for their roadmapping needs. Although Jira is not usually thought of as a roadmapping tool, and it actually has its own roadmapping module, Maarten explains what led him to abandon other ways to create roadmaps, and do it all in Jira. *You can connect w...

In this episode, Matt and Moshe are joined by Eddie Sawyers, Chief Product Officer at Tillo, to discuss the product management tool ProdPad and his use of it’s ideas, feedback and roadmapping capabilities. *You can connect with Eddie at LinkedIn: www.linkedin.com/in/eddie-sawyers/ *ProdPad is a product management tool that is used for collecting feedback and ideas from users and stakeholders, and...

In this episode, Matt and Moshe are joined by John Fontenot, Growth Product Manager at Lendio, founder at Path2Product and host of Lessons in Product Management, to discuss the product management tool Roadmunk and his use of it’s roadmapping capabilities. *You can connect with John at LinkedIn: www.linkedin.com/in/robfontenot/ Path 2 Product: www.path2product.io/ Twitter: twitter.com/productfont *...

In this episode, Matt and Moshe are joined by Andrea Stubbe, Head of Product at commercetools, to discuss the product management tool Productboard and her use of it’s product feedback and roadmapping capabilities. *You can connect with Andrea at www.linkedin.com/in/andreastubbe/ *Productboard is a product management tool that is used for collecting feedback from users and stakeholders, and creatin...

In this episode, Matt and Moshe are joined by Sr. Product Manager Abhinav Singh from Shiprocket to discuss the product management tool Aha! and his use of it’s product idea collection and roadmapping capabilities. *You can connect with Abhinav at LinkedIn or Twitter. - Product_Singh - www.linkedin.com/in/abhinavsinghgangal/ *Aha! is a product management tool that is specifically used for collectin...

Welcome to the new series on products for Product Managers: Feedback & Roadmaps! In this episode, Matt and Moshe discuss the use of product management tools that allow teams to build roadmaps for their product development, and collect feedback from internal and external users that will help them improve along the way. Some of the discussion points include: - Are roadmaps outcome or feature driven?...