Product Chats Podcast

Think of all the things that impact your topline: pricing, discounts, incentives, etc. When was the last time you looked at these parts collectively to ensure you were optimizing overall revenue management? In this podcast, Chanan Greenberg, vice president and general manager at Model N, a Silicon Valley-based software company that delivers revenue management solutions for high-tech and life-scien...

What can an entrepreneur teach product managers about pricing and selling their products? Turns out quite a bit. In this podcast, Pragmatic Marketing instructor Mark Stiving interviews Sean Murphy of SKMurphy , a consultancy that has worked with hundreds of technology startups in Silicon Valley on product planning and introduction. They discuss the art of pricing new products--how you move from be...

In football, when a play is called, everyone immediately knows their role and how they contribute to the team’s success. Neil Baron, lifelong New England Patriots fan and founder of Baron Strategic Partners, discusses how you can pick and execute winning product plays so your product team will make an impact on senior- level customers. Neil explains how the concept of a play can also apply to sell...

In this week’s podcast, Mark Stiving, Pragmatic Marketing instructor extraordinaire and world-renowned pricing expert, tells us how we can effectively price ourselves using the same techniques and tools we use to price our products. That’s right, you can take the concepts such as, “will I” or “which one,” “value-based pricing” and “willingness to pay” to maximize how much you earn in your career....

Organizations are only as good as the talent they employ, yet finding that talent can be a massive challenge. And although there may be plenty of qualified candidates, what if they don’t have that indescribable quality you’re looking for? What if instead you find it somewhere unexpected? Greg Adams-Woodford and Kaili Barone have worked together at two companies over a span of eight years, first at...

Join Pragmatic Marketing instructor Kirsten Butzow as she explores the three main traps that keep companies from delivering truly innovative products: culture, focus and discipline. Find out what many of today’s companies are doing wrong, and what you can do to enable innovation within your organization.   Got an idea for another podcast? Have some feedback on what we could be doing better with ou...

Pricing conversations often occur far too late in the product development process. But if you want to create more profitable products and product portfolios, it’s important to incorporate pricing concepts from the outset. Pragmatic Marketing instructor Mark Stiving discusses why pricing conversations should be more than an afterthought when you launch a new product. He also discusses the role pric...

A good content marketing strategy should reinforce what your company does. And when your company sells its thoughts and expertise, content marketing becomes even more critical. Join Rebecca Kalogeris, vice president of marketing at Pragmatic Marketing, as she discusses how to get the most out of each piece of content, reach the largest audience and why the best content marketing is often the least...

There are no easy answers about where you should set your pricing in relation to your competitors. But the answer could be found in how fast your market is growing, according to Pragmatic Marketing Instructor Mark Stiving. Find out more in this week’s Pragmatic Live podcast. Want to learn more about how to price your products to optimize profitability? Check out our Price course. Got a question or...

We welcome Gavin Nathan, senior consultant and partner of Ignite Advisory Group, to answer the top 10 follow-up questions posed by listeners of our recent webinar, Creating and Managing a Successful Customer Advisory Board Program . If you would like to learn more about customer advisory boards, read the article by Gavin’s colleague, Rob Jensen: Why Advisory Boards Matter , featured in Pragmatic M...

As the lines between product and brand become increasingly blurred, our guests discuss why—at least in terms of the user experience—it makes sense to build your company brand into the product from the outset. Join Robert Wallace, executive vice president of marketing at Tallwave and Jesus Ramirez, vice president of product at Tallwave, as they talk through the challenges product management and mar...

Should you set different prices depending on the cost of living in a set region? Pragmatic Marketing instructor Mark Stiving looks at the techniques you can implement to charge different prices to different people without rocking the boat. Got a question or feedback? We’d love to hear from you! Email us at experts@pragmaticmarketing.com .

Do you know your customers well enough to create a product they actually want to buy? Paul Schwada, author of 8 Blocks: The Critical Realities for Growing Any Business and manager partner of Locomotive Solutions, discusses key aspects of profiling your customers. You’ll discover how to objectively perceive your customers’ desires, rather than what your company may have in mind for larger market se...

Centercode’s director of marketing , Emily Hossellman, is welcomed back to share even more effective strategies for beta test management. You’ll learn how data collected during beta testing can help with different elements of your product, from dev to QA to support to marketing. Emily also discusses how you can use beta testing to make data-driven decisions and integrate the voice of the customer...

So you’ve just come back from a Pragmatic Marketing training and are wondering how to create a market-driven environment and implement the Pragmatic Marketing Framework at your company. Pragmatic instructor Steve Gaylor gets us started on some ways you can get your organization thinking strategically and focus everyone on the market. 

Should your prices change as your costs change? Pragmatic Marketing Instructor Mark Stiving shares the shocking truth about fixed costs and their relationship to pricing.

Find out what’s involved in running a solid beta test from Emily Hossellman, director of marketing at Centercode. You’ll learn how to recruit the right testers to ensure that they reflect your target market. You’ll also learn about the importance of thanking testers for the significant role they play in improving your product. And finally, you’ll learn about the most common mistakes people make wh...

Join Pragmatic Marketing instructors Mark Stiving, Stacey Weber and Paul Young as they share their experiences and discuss the career paths they followed that led them to become instructors. Find out what makes them passionate about teaching, and the joy they experience when they have an impact on businesses and the lives of their students. Mark, Stacy and Paul also reminisce about some of their f...

Discover solutions to the top challenges of creating efficient product roadmaps from Jim Semick, co-founder of ProductPlan, a cloud-based roadmap software for product and marketing teams. Jim shares tips and techniques for communicating an effective product strategy through your roadmap and the best way to plan and prioritize product features. He also discusses how to create a simple roadmap that...

Do some customers still use an old product that you want to get rid of? Have you ever wondered how much money you’re losing by keeping that product around? Join Pragmatic Marketing instructor Mark Stiving and VP of product management at CDK Global, Dave Nash, as they discuss how to kill that rarely used, costly "zombie" product that slows down your business. Dave also discusses the best approaches...

Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews Reed Holden, the author of several pricing books and  Pragmatic Marketer article,  Make Salespeople the Champions of Your Pricing Strategy . Reed discusses how you can create a strategy to solve market problems by using services to differentiate your product and get the upper hand on your competition. Does your sales team h...

To do pricing well, you have to create innovative products and understand how valuable those products are to others. Join Pragmatic Marketing instructor and pricing expert, Mark Stiving, along with pricing consultant and former CEO of Ardex, Stephan Liozu, as they discuss how to establish a solid foundation for your organization to improve pricing power. You’ll learn how to properly organize prici...

Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews former Adobe manager of business model strategy and pricing, Ward Dey. Learn how to identify and fix profit leaks by analyzing discount behavior and getting to know how much value your customers see in your product.  Ward also discusses the importance of establishing the most profitable business model – Would your customers...

Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews another pricing expert and founder of MightyData, Kirk Bowman. Learn how Kirk discovered the value of pricing, and how his pricing strategy led to dramatic growth in his own business as well as the businesses of others in his role as a passionate pricing consultant. Kirk also discusses the importance of ignoring the costs a...

It’s important to bring facts to the table to understand the performance of your product and what’s happening in your market segment. In this short segment, Pragmatic Marketing instructor Jon Gatrell shares the three questions he always asks to effectively measure product success. He also discusses some common—and highly effective—measurements to optimize product performance. Learn how to sift thr...