Prodity: Product by Design

Karthik worked at large companies like KCG and Facebook, and saw the difficulty of managing go-to-market and product launches. Which is partly why he co-founded Ignition, a hub for planning, executing, and measuring GTM launches. In this episode, we discuss product positioning, messaging, and taking products to market. We also discuss doing things that align with our purposes and personal long-ter...

What started as a problem in his agency business eventually became an idea and product to help other companies manage their processes and procedures. In this episode, Owen and Kyle discuss product discovery, customer interviews, and process documentation.  Owen McGab Enaohwo Owen is the CEO and Founder of SweetProcess which helps enable company executives and their employees to collaborate togethe...

Finding a market need, solving difficult problems, and scaling a business around those solutions. That’s the journey Michelle has taken in her business. We discuss productizing software and solutions, prioritization and focus, creating a strategy before tactics, and appropriate segmentation for products and businesses. Michelle Nedelec International bestselling author, Michelle Nedelec is an exper...

Finding the right product-market fit comes down to solving a meaningful problem that people care about and are willing to pay for. Eli and Kyle discuss his journey inventing and launching multiple products across different industries, lessons learned, and how to ensure you not only find the right product-market fit, but have the right people involved along the way.  “You are never going to be read...

Pricing and packaging are difficult because most people and companies don’t know how to do them well. But with the right data and right strategy, we can create the right pricing and packaging for our products and the right framework to ensure we are exchanging value with our customers in the best way. Marcos and Kyle discuss pricing, strategy, and more. You won’t want to miss this excellent discus...

Description A business is creating value for its customers. But to do that effectively, you need your whole organization aligned in creating and maintaining an excellent user experience. Having a journey-led organization allows you to have one common denominator for all teams to understand what are the priorities from the user perspective. In this episode, Kyle and Jochem discuss the benefits of b...

The holiday season is upon us once again (I know, I’m struggling to believe it too). But that means egg nog, sugar cookies, and giving gifts. You may find yourself looking for ideas for holiday gifts for those special people in your life. Or struggling with ideas for your own gift list. And if you or anyone you know happens to be a product manager or a designer, we’ve got you covered. More by Kyle...

Description Stakeholder management and communication are critical to successfully managing a product and building a product team or organization, but are some of the most difficult skills to master. In this episode, Christina and Kyle discuss how to communicate better, manage stakeholders, and improve our skills as teammates and leaders.   Christina Weiss Christina is a product management consulta...

Creativity is not just for the professionals or the “creatives”. It is for everyone and is about the practice of ideas. More specifically, combining unrelated and abstract ideas in new ways. And it is so important. Not just because we need to solve problems, but because those who apply creative thinking get paid more and are nearly 300% happier at work.  In this episode, we discuss everything from...

Description Speaking and communicating well is critical for all of us. So how can we improve? In this episode, Brenden from MasterTalk joins us to discuss public speaking, presenting, and communicating better. We discuss overcoming your barriers and finding your motivation to become a better communicator at work and in life. We also discuss applying the “easy three” tips for improving your public...

Description Satyam has led various in-house design organizations at companies such as Citrix and PayPal. He is also an alumnus of Harvard Business School. He is now the founder of UXReactor, a specialized UX design firm and author of a new book, which we discuss. Anyone looking to become more user-centered as a team or company will benefit immensely from this excellent product management and UX di...

Description Mark founded two successful companies and shares his experience with his latest venture, Backendless. We discuss his move to the United States, Ukraine, creating good applications, scaling, and how to become better at programming principles. Whether you are new to no-code/low-code solutions or are a seasoned product manager or engineer, this is a great discussion! Mark Piller Mark came...

Florian is the co-founder of Carployee, an Austrian-based startup that was acquired by RideAmigos, where he is now a technical research lead. In this episode, we discuss changing our thinking about big concepts like commuting, applying behavioral science to tough problems, and changing behavior.  We also talk about: Balancing short-term and long-term research in a start-up with lots of constraints...

Dr. G is a trauma-informed psychologist turned trauma-informed product researcher and designer. In this episode, we discuss getting into UX research, becoming an advisor, meeting people where they are, and emotional inclusivity. We explore trauma-informed design (understanding), restorative design (creating), and receptional design (receiving) as the product lifecycle. We also talk about: Going de...

In this episode, I spoke with Dan Hafner, a mobile app creator and entrepreneur who helps other businesses and entrepreneurs create apps and solve problems. We talked about focusing on meaningful problems, thinking through the user experience, no-code solutions, and who benefits from creating a mobile app. Join us for a great product management conversation. Dan Hafner: Dan started out building ap...

Finding a mentor is critical for your career, but it's a lot like dating--you can't force it. Eventually you'll both know and you'll develop a relationship and friendship that works for both of you. We discuss the importance of mentors and mentorship and how to find the right mentor.  We also talk about: Dealing with sexism and discrimination, both blatant and subtle, and learning how to handle it...

In this episode, Kyle Evans and Jenny Meier discussed starting a company, the importance of having diversity on your team (and consequences if you don’t), how the tools we use for communication have neglected diversity, equity, and inclusion (DEI), and what they are doing to fix that at Kollektiv. We also discuss how technology can help, but how our value systems and mindsets are even more critica...

In this episode, Kyle Evans joined by Dr. Kenya Oduor, a human-centered researcher, strategist, and solution designer. We discuss moving from being a UX practitioner to a leader, working across all the disciplines in a business, democratizing user experience design, and when it makes sense to add more UX researchers and designers to your team. We also discuss avoiding bias in research and recruiti...

Most of what holds us back are internal constraints and fears. So how can we recognize our limiting beliefs and overcome them to increase our influence and impact? I discuss that with Daniel Tolson, a business coach who has helped thousands of individuals understand what is holding them back and overcome it. So whether you're new in your career or 20 years in, buckle up for a great discussion! Dan...

Product pricing and packaging can be complex, which is why many companies and teams get it wrong or avoid it. It's why I spoke with Dan about how to do it right, and why he created Product Tranquility. From understanding and segmenting your customers, to creating the right packaging, to developing an ongoing process, we covered so many amazing tips for getting product pricing right. And more (like...

Working with the right users and customers is critical for success. We need to find them, onboard them, and in the end, offboard them in the right way. And every step should be intentional and thoughtful for our businesses and our users. Listen in for some great product management and UX insights.  Barbara's Bio: A latina with BIG global dreams, I've always been an advocate of following my heart a...

Social robots started as Lee saw the problem of loneliness and isolation in retirement homes, as her own father needed more and more care. And she took up the cause right before Covid-19 hit, creating Social Robots and piloting them in several locations. She has learned an amazing number of lessons building a company, testing new ideas and new markets, and creating solutions to significant problem...

Unfortunately, groupthink continues to be pervasive on our product teams and companies. Whether it is minor features or big launches. Sometimes it is a poorly designed product. Sometimes it is a tragedy. But at the core, we can often find groupthink, which is why we need to understand it, recognize it, and avoid it. Listen in for more product management and UX insights! Links from the show: Groupt...

As a long-time entrepreneur, Ed has built a number of companies and businesses, and seen what works and what doesn't. Learning from his time at MoviePass (along with his experience in software and live events), Ed has launched festivalPass, a festival subscription service for live events. We dive into lessons learned, using data well, the power of discovery, the creator economy, and what the futur...

In this episode, we discuss interviewing tips for hiring managers and candidates, including how to handle take-home assignments, cultural fit interviews, making a game plan before the product management or UX interview, and giving feedback. It was a great discussion with tons of excellent nuggets. And our farewell to Eva (and 2021). More by Kyle: Follow Product by Design and Kyle on Twitter Kyle's...