PROACTIVE Podcast with Chris Hogan

In 2016, Meryl Johnston founded an accounting business that now has roots in Australia, Serbia, the Philippines, Amsterdam, the UK, and the US. On this episode of the ProActive Podcast, find out how she built the Bean Ninjas empire while retaining her core value of ‘freedom’.

Due to increasing levels of pollution in Australia, toxic algae is thriving in some of our nation's most relied-upon waterways. Dr Simon Tannock of AlgaEnviro sat down with Chris Hogan to discuss how natural solutions can help redress this issue.

Cake Equity CEO Jason Atkins and MeMedia's Chris Hogan delve into the things that attract investors to a startup. Catch their full discussion on episode #122 of the PROACTIVE Podcast.

In this bonus clip from PROACTIVE Podcast #122, Cake Equity CEO Jason Atkins explores the realities of venture capital, and why it may not be right for everyone.

Jason Atkins from Cake Equity recently discussed all things 'startup' on the PROACTIVE Podcast. In this bonus clip, he reveals how to value businesses during these early stages.

In this bonus clip from episode #122 of the PROACTIVE Podcast, Cake Equity Founder Jason Atkins runs through one of the most common hurdles to budding startups - the deal.

Australian disability support has experienced something of a revolution of late thanks to the NDIS. On this episode of the ProActive Podcast, Michael Metcalf explains how he created Kynd, a platform that allows those in need to best capitalise on this new, life-changing approach to care.

Raising capital and managing equity for a startup isn't the easiest thing in the world. Thankfully, Jason Atkins from Cake Equity is here to help make the process a piece of ... well, cake. Check them out at https://cakeequity.com/.

Therapeutic uses for hemp have drawn keen interest in Australia lately. On this episode of the ProActive Podcast, Chris Hogan sits down with CANNABELLA Skincare Co-Founder Matt Stiegler, who explains why this once banned plant has become such a hot commodity in cosmetics and medicine.

Keyword research is, well, key, when looking for ways to connect with potential audiences. Doing your homework when it comes to SEO allows you to reach the right people and create long-term marketing assets that pay dividends for your business.

For the uninitiated, marketing liabilities and marketing assets can be tricky to distinguish. Listen as MeMedia Founder Chris Hogan explains how to create assets that pay off for your business long-term.

Failing to prepare is preparing to fail. Marketing through a strategic, multi-channel approach will help create assets for your business, instead of liabilities.

Sharing your product, service, or idea with the world can be an exciting time, but it’s important to do your homework before you jump into the market. Conducting appropriate research will allow you to better understand your niche, purpose, and the needs of the consumer.

Data analysis allows you to adjust and improve your performance effectively, ultimately increasing revenue. Without it, you're simply not being market-led.

Marketing and sales go together like beetroot and sandwiches. That is to say, perfectly! Focussing solely on sales without any form of marketing won't satisfy your cravings long term, so combine the two well and the taste of success will consistently follow.

Consistnecy is vital when it comes to marketing your business. Watch as MeMedia Founder Chris Hogan explains the importance of having a uniform strategy and tone of voice.

Brand identity extends far beyond just a logo. Listen as Chris Hogan delves into what branding truly entails.

A lot of confusion exists around the world of SEO. Explore the basics of SEO and how to best go about maximising traffic to your website with MeMedia Founder Chris Hogan.

Keywords aren’t the only way to boost a website’s SEO. Listen as Chris Hogan explains how to get the most out of your meta titles and meta descriptions.

When it comes to SEO keywords, sometimes less is more. MeMedia Founder Chris Hogan explains how to avoid the common marketing mistake of keyword stuffing.

Knowing when to use capitals can be tricky, but that doesn't always have to be the 'case'. Listen as Chris Hogan explains the importance of proper formatting.

Setting a consistent tone of voice for your business is an important step in creating and maintaining a solid relationship with your clients, as Chris Hogan explains.

Expecting results from your marketing requires more than just a single person marketing team. Theres the copywriting, graphic design, camera operator, video editor, website design, website development, social media distribution, social media advertising, Google advertising, data analysis... did I miss anything? Oh yeah. A marketing strategy, tone of voice, brand guidelines, and team leader to over...

Sometimes a little can go a long way when it comes to SEO. You could be producing mountains of content but if you haven't fixed some of the most common SEO mistakes, like not personalising the templated headings, then you're going to hinder your results.

To be truly successful in attracting customers, it's important not to put all your eggs in one basket. Listen as MeMedia's Chris Hogan explains how to avoid this common marketing mistake.