Private Practice Workshop

Today John interviews Kelly Fitzgerald. Kelly i s the owner of Savvy Marketing Services. She offers marketing services for therapists. Specializing in optimizing private practice websites to get found on Google and outrank the competition. Listen to this episode to get all the secrets about SEO for therapists.  Visit Kelly's Website: https:// savvymarketingservices.com/ Schedule a Free Consult wit...

Patricia Young is a Highly Sensitive therapist (HSP), coach and podcaster. She teaches an online Course to help HSPs discover their superpowers and create meaningful and authentic connections. In this episode: What it means to be a highly sensitive person How Patricia went from therapist to coach How we are limited as therapists Why being real is so important How Patricia built her business ...and...

John sits down with brand expert, website designer, and copywriter Deana Ward of Simple and Soulful. Deana shares her wisdom around: Why Squarespace How to write copy that compels How to create your brand How to combine words with visuals The website design process ...and much, much more. https://www.simpleandsoulful.com/ Book: Everybody Writes by Ann Handley: https://amzn.to/2YUrbBn Find out how...

John sits down with internationally known marketing expert Eric Siu of the Marketing School podcast to talk all things business, marketing, and about some of the concepts Eric reveals in his new book, Leveling Up , including: Why every visionary needs a good integrator How the levels in business are like the levels in a video game How to know what level you're on Eric's daily routine for maximum p...

In this episode, John shares tips and pitfalls of hiring a virtual assistant for your therapy private practice. Included in this episode: 1. John's history with hiring VAs 2. Pitfalls to hiring and working with a VA 3. How to successfully hire and work with a VA 4. How to find a VA and how much to pay them Find out how well your business is doing by taking our Healthy Private Practice Assessment:...

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 John returns for a solo episode where he outlines the 8 biggest lessons he's learned in 2020, and how he plans to incorporate these lessons into 2021 and beyond. Lessons learned include: Hold your plans loosely Keep sight of the bigger mission Therapists are now...

John offers a brief but high-impact solo episode where he breaks down the real reason why many group practice owners fail, and what we can do about it. Included in this episode: The coffee shop story The difference between small, medium, and large group practices Why you need to commit Why you need mission, vision, and values How to get help and avoid failure Find out how well your business is doi...

John welcomes entrepreneur and co-founder of Freshbooks Mike McDerment to talk about: How he went from accidental founder to over 24 million users The basics of value-based pricing Why people struggle to set their prices Why and how to charge what you're worth ...and much, much more. Mike's book: https://www.freshbooks.com/assets/other/Breaking-the-Time-Barrier.pdf Try Freshbooks for free: https:/...

John welcomes group practice owner and anti-racism consultant Nathalie Edmond to talk about: Overt and covert racism Surprising examples of White supremacy How becoming an anti-racist organization starts with you Steps to becoming an anti-racist organization Access to services Why the location of your practice matters ...and much, much more. www.drnatedmond.com If you are interested in working wit...

John is back for a solo episode, talking about why NOW is our time as therapists and mental health professionals. Included in this episode: Anxiety, depression, addiction, domestic abuse, and suicide are on the rise. Stigma going down as needs go up. How accessibility to therapy is changing. Our new lives online. How therapy itself is changing. How to define your model. How to set yourself up for...

Warning: this episode contains profanity. John sits down with San Francisco-based therapist and money expert Tiffany McLain for an open-ended dialogue about: Therapists and money Black Lives Matter The implications of sliding scale Diversity in private practice Examining your own privilege The privilege of being in private practice ...and much, much more. www.heytiffany.com If you are interested i...

In this episode, John sits down with Business Made Human mastermind member Dr. Tara Egan to talk about: How Tara went from school psychology to private practice + parent coaching How publishing books has helped grow Tara's business Scaling through multiple streams of income Visit Dr. Tara Egan's website: https://www.charlotteparentcoaching.com If you are interested in working with John, go here to...

In this episode, John shares five things he's done wrong and five things he's done right in business. He shares the lessons he's learned along the way, and how his vision about business has changed since he decided to become an entrepreneur in 2013.  Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 What I have...

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 Covered in this episode:    Why you need an email list 3 functions of an email funnel:  Collect leads To warm up leads To segment leads   Steal our private practice email funnel for free at the link below http://www.privatepracticeworkshop.com/ck

In this bonus episode, we revisit the top 2 downloaded episodes of all time of the Private Practice Workshop podcast. Hear from Allison Puryear of Abundance Practice Building on networking to grow your practice, and from Laura Long of Your Badass Therapy Practice on how to master your money. Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclg...

John sits down with seasoned business coach Rich Allen to extract how Rich conceptualizes businesses using the unique metaphor of a bicycle. Also included in this episode: Rich's story of growing up as 1 of 12 siblings Why Rich became a business coach Rich's bicycle metaphor Why you have to have vision Why you have to know your "why" How to lead a team When and who to hire next Rich's website: htt...

In this solo episode, John breaks down in 6 easy steps, how to choose, validate, and build your new business idea such as an online course or membership site, etc. Steps included in this episode: Figure out your north star (money, meaning, etc.) Choose a painful and urgent problem Ask your audience what they want your help with Ask them how they want your help Ask them what they'd pay for it Marke...

John hits record for another solo, open-ended episode reflecting on what's happened in the past 2 months and what therapists in private practice could expect for the months ahead. Get the free private practice email funnel: www.privatepracticeworkshop.com/ck Get the Fully Booked Owner Dashboard at https://privatepracticeworkshop.com/ Sign up for a FREE trial of Spruce's HIPAA-compliant phone and c...

Private practice owner Jeremy Mast chronicles his experience in growing a fully booked practice and then turning his clinical specialty of treating porn addiction into an online program that scales. Included in this episode: How Jeremy got fully booked Why Jeremy joined Business Made Human ® What Jeremy learned in Course Creation Academy How Jeremy got proof of concept for his online program Why e...

John lays out 6 easy steps to troubleshoot your private practice marketing, including: Set your targets (how many inquiries per week do you need? How long do clients stay on average?) Look at what you're currently doing. Find what's working, and what's not. Double down on what's working, cut out what's not. Learn 2 platforms extremely well. Get off social media and stop listening to therapists who...

John sits down with group practice owner and private practice consultant Gordon Brewer for an open-ended dialogue about all things therapy and private practice. Included in this episode: Embracing our failures and setbacks Why you have to start with why Crafting your vision and mission Dealing with crises Finding your purpose Cultivating gratitude The essential characteristics of the most successf...

In this solo episode, John breaks down how to build a Business Made Human ® in just 6 easy steps including: Start with why (your purpose statement) Establish an endpoint (your mission statement) Map out how you'll get there (your vision statement) Establish your company values Set your ideal income Craft your ideal schedule around your ideal income Join Business Made Human by Friday, April 10 at 5...

In this solo episode, John breaks down exactly how to market your private practice the right way, in just 4 easy steps including: Know your audience Clarify your message (focus on benefits and outcomes) Get paid and organic Google traffic Grow and engage your email list Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/k...

John sits down with expert digital marketer Matt Headland to talk through exactly how you should adjust your marketing for COVID-19/Coronavirus for your therapy private practice.  COVID-19/Coronavirus Resource List:  https://go.privatepracticeworkshop.com/covid-19-therapist-resource-list Free Course Creation Masterclass: https://go.privatepracticeworkshop.com/course-creation-masterclass Find out h...

Therapists, we are facing a time of stress and uncertainty as it relates to running a private practice during this pandemic. The bad news is that this is surely to affect your business, if you haven't already. The good news is that there are things you can to mitigate its effects and start planning for your upswing in the near future. Tune in to this special episode to hear mine and Dr. Jeremy Sha...