Private Practice Survival Guide

Send us Fan Mail In this critical episode, Brandon Seigel sits down with healthcare entrepreneur Greg Todd to dissect the "insurance trap" and reveal how healthcare providers can build a powerful authority brand. Discover why relying solely on insurance is a dangerous game and learn actionable strategies to differentiate your practice, monetize your expertise, and create a thriving ecosy...

Send us Fan Mail Unlock the secrets to a well-oiled private practice with Brandon Seigel in this insightful episode of the Private Practice Survival Guide. Discover why an employee operations manual is indispensable, not just for you, but for your entire team. Learn actionable strategies for creating a dynamic, effective operations manual that ensures smooth transitions and sustained productivity,...

Send us Fan Mail Building a strong HR foundation is crucial for the success and compliance of any private practice. In this insightful episode, Brandon Seigel welcomes Scott Booher, Chief HR Officer at Wellness Works Management Partners, to discuss the must-have policies that protect your practice and foster a thriving work environment. They explore the complexities of HR in healthcare, from avoid...

Send us Fan Mail In this quick tip episode of The Private Practice Survival Guide , Brandon Seigel lays out the five most common compliance blunders that put private practices at risk—often not from sophisticated hackers, but from everyday employee negligence and preventable process gaps. Brandon explains why “their mistake becomes your mistake” when it comes to HIPAA, fraud exposure, billing inte...

Send us Fan Mail In this episode of The Private Practice Survival Guide , Brandon Seigel explains how to run internal compliance audits as a proactive defense strategy—before HR errors, documentation gaps, or billing issues turn into denials, paybacks, fines, or legal exposure. He breaks practice compliance into three core pillars— HR, billing/coding, and clinical documentation —and shows why audi...

Send us Fan Mail In this quick tip episode of The Private Practice Survival Guide , Brandon Seigel breaks down how to identify (and actually hire) your ideal team player—before turnover, training costs, and culture damage pile up. He explains why most practice owners hire to “fill a seat” instead of hiring someone who changes the game, then walks through the real financial and operational cost of...

Send us Fan Mail In this episode of Private Practice Survival Guide , Brandon Seigel breaks down why a clearly defined, intentionally built team is one of the most powerful growth levers in private practice. Backed by real-world data and leadership psychology, Brandon reframes “team culture” from a feel-good concept into a measurable business strategy—one that directly impacts patient satisfaction...

Send us Fan Mail In this Private Practice Survival Guide quick tip, Brandon Seigel breaks down how to find the ideal buyer for a private practice using a strategy-first lens—grounded in market realities, buyer behavior, and value drivers that impact deal outcomes. He explains what’s fueling the private practice consolidation wave, why many physicians sell (administrative burden, rising costs, stag...

Send us Fan Mail In this episode of The Private Practice Survival Guide , Brandon Seigel breaks down one of the most overlooked—but most critical—elements of private practice ownership: defining your endgame and building a deliberate exit strategy. Rather than reacting to burnout, retirement pressure, or market shifts, Brandon challenges practice owners to forecast their “final play” early and let...

Send us Fan Mail In this quick tip episode of Private Practice Survival Guide , Brandon Seigel breaks down how to accurately define the sales valuation of a private practice—and why misunderstanding valuation mechanics can cost owners hundreds of thousands of dollars at exit. He explains the two primary deal structures ( stock sales vs. asset sales ), how insurance contracts and tax IDs impact dea...

Send us Fan Mail In this episode of the Private Practice Survival Guide , Brandon Seigel delivers a comprehensive, real-world breakdown of succession planning for private practices —and why it’s far more than just an exit strategy. He explains how succession planning applies to leadership, clinical, operational, and ownership roles, and why the most successful practice owners plan years (or decade...

Send us Fan Mail In this Quick Tip episode of the Private Practice Survival Guide , Brandon Seigel breaks down what it really means for a private practice to operate as a Management Services Organization (MSO) —and why owning your MSO can be a powerful strategic advantage. He explains how an MSO separates non-clinical functions like HR, billing, operations, compliance, marketing, and technology in...

Send us Fan Mail In this episode of the Private Practice Survival Guide Podcast , Brandon Seigel breaks down the multi–tax ID private practice model and why relying on a single tax ID can limit growth, care delivery, and operational freedom. Drawing from real-world experience, Brandon explains how separating insurance-based care, concierge/private pay services, and a Management Services Organizati...

Send us Fan Mail In this Quick Tip episode of the Private Practice Survival Guide Podcast, Brandon Siegel shares the leadership books that shaped how he builds culture, earns trust, and leads teams in healthcare. He breaks down key lessons from Leaders Eat Last , The Advantage , Drive , Dare to Lead , and The 5 Levels of Leadership —covering psychological safety, organizational clarity, intrinsic...

Send us Fan Mail This episode breaks down why leadership fails in practice operations—and what high-performing leaders do differently. Starting with the real barriers to leadership, Brandon uses a Tom Brady example to explain the drive, standards, and internal accountability required to lead when pressure is high. You’ll learn a Vision-Driven Strategist framework for creating change: define the vi...

Send us Fan Mail In this quick-tip episode of The Private Practice Survival Guide , Brandon Siegel breaks down three practical ways to improve your direct mail results by sharpening one thing most campaigns get wrong: the call to action (CTA). He explains what a CTA actually is, why clarity beats cleverness, and how to structure a single, bold next step your audience can understand in five seconds...

Send us Fan Mail We tackle a reality most practice owners are feeling: digital marketing is getting more expensive, more crowded, and less predictable. As search and social costs rise, “disruptive” marketing is shifting from being optional to being a competitive advantage—especially in a world where digital saturation makes it harder for practices to stand out and be remembered. This episode makes...

Send us Fan Mail In this Private Practice Survival Guide quick tip, Brandon reframes HR as the single biggest catalyst for owner freedom—because the path from burned-out operator to strategic CEO is built on people systems, not more hustle. He explains why many private practice owners feel trapped in constant turnover, confrontation, and decision fatigue, and makes the case that a strategic HR fun...

Send us Fan Mail Most leaders think payroll is a simple math problem. This conversation breaks down why it is more complex—and why the way you classify, pay, and structure your team directly impacts profitability, valuation, retention, and culture. From the real differences between W-2 employees and 1099 contractors to exempt vs. non-exempt rules, the episode clarifies what “Uncle Sam gets paid ei...

Send us Fan Mail In this episode, you’ll learn why exempt salaries often fail in private practices —even when they look like a clean solution for predictable payroll. The episode breaks down what “exempt” actually means under the Fair Labor Standards Act (FLSA) (fixed salary, no overtime eligibility, and strict duties tests) and why many practice owners unintentionally create risk by using “salary...

Send us Fan Mail Most leaders think payroll is a simple math problem. This conversation breaks down why it is more complex—and why the way you classify, pay, and structure your team directly impacts profitability, valuation, retention, and culture. From the real differences between W-2 employees and 1099 contractors to exempt vs. non-exempt rules, the episode clarifies what “Uncle Sam gets paid ei...

Send us Fan Mail Do personality tests actually translate into real-world performance—or are they just another hiring trend? In this episode, we break down how personality assessments, when used correctly, can become a powerful predictor of performance, retention, and team effectiveness. The conversation explores why conscientiousness consistently emerges as one of the strongest predictors of succe...

Send us Fan Mail In this Private Practice Survival Guide episode, Brandon Seigel explains how personality assessments become truly useful when you treat them as decision-grade data—not labels. He reframes assessments as a way to understand patterns in thoughts, feelings, and behaviors, and clarifies a common misunderstanding: someone can be introverted and still enjoy extrovert activities, but tha...

Send us Fan Mail We break down why the future of effective marketing is no longer transactional, but transformational. Rather than chasing one-time conversions, the conversation reframes marketing as a trust-based, value-driven process built on dialogue, collaboration, and genuine human connection. We explore how shifting the question from “How do I sell to you?” to “Why would you want to succeed...

Send us Fan Mail Relationship-based marketing is not about sounding polished—it’s about sounding human. In this episode, we break down what separates genuine relationship marketing from transactional “used car salesman” tactics, and why trust, consistency, and customer experience are the real growth levers. You’ll learn how people make decisions when they feel valued , and why marketing becomes tr...