Jena Castro-Casbon

Private Practice Success Stories

Society EN ↓ 300 episodes

My name is Jena Castro-Casbon, MS CCC-SLP (of The Independent Clinician and The Private Practice Solution).I am part of a group of private practitioners who have taken client care into our own hands. We are skilled clinicians who pride ourselves on providing high-quality care to our clients and their families. We are fighting against productivity requirements, administrative red tape and unnecessary restrictions. We started our own private practices to take control of our professional and personal lives. Of our schedules. Of our incomes. Of our future. We work hard for our clients but on our t...

Author

Jena Castro-Casbon

Category

Society

Latest episode

Jul 6, 2026

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Episodes

5 Private Practice Predictions for 2025 06.01.2025

My DMs and inbox have been flooded with the same question lately…What is it going to take for private practices to thrive (and not just survive) in 2025? I’ve noticed many private practice owners in our community are working great hours, making great money, and enjoying freedom to spend time with their families. On the other hand, others are burning out, barely breaking even, and are still missing...

Give Yourself The Gift of Private Practice (You Deserve It!) 30.12.2024

Working through lunch, missing precious family moments, waiting for a Christmas bonus that will never come…Does any of this sound familiar? I’m sharing a short Christmas story that might resonate with you. The reality is, it’s not just my story, it represents the stories of so many hard-working SLPS. In today’s episode, I’m sharing how you can create your own path to freedom by joining the Start Y...

Burnout Prevention and Strategies for Sustainable Success with Dr. Angelyn Franks 23.12.2024

Feeling burned out and stressed? This episode is especially for you! Today I am joined by burnout expert Dr. Angelyn Franks. Dr. Franks is the owner of the SLP Self-Care Society and specializes specifically in early career burnout. In this episode, Dr. Angelyn Franks offers essential advice for private practice owners to combat stress and achieve sustainable work-life balance. In addition to being...

Smart Private Pay Pricing Model with Melonie Reiter 16.12.2024

Want to improve the pricing model for your private practice? This episode contains groundbreaking information so be sure to tune in! My guest today is Melonie Reiter, occupational therapist and owner of Arrows Therapy in Albuquerque, New Mexico. In her private pay practice, Melonie uses a pricing model that not only brings in consistent cash flow but also prevents burnout and reduces the time and...

Save on Simple Practice: 7 Day Free Trial + 40% Off for 5 Months + Free 1:1 Onboarding Call 09.12.2024

Do you want to know a question I get asked all the time? I get asked, “Jena, when should I invest in an EMR system?” I’m excited to share a special solution with you today! My simple answer is always this, the moment you start seeing your first client is when you should be thinking about having an EMR, or electronic medical record. In this episode, I’m sharing a very special offer from Simple Prac...

Starting a Niche Practice and Growing Quickly with Katja Piscitelli 02.12.2024

Are you a newly graduated SLP already wondering if private practice is for you? You will love this episode! My guest today is Katja Piscitelli, a speech-language pathologist with a pediatric private practice in Sacramento, California. She launched her private practice, Total Spectrum Speech Therapy, immediately after her clinical fellowship at just 25 years old. You may know her from Instagram as...

From Schools to Private Practice: An Inspiring Journey with Darla Gardner 25.11.2024

Does working in schools have you feeling stuck with no control over your career? If you want to get that control back, this episode is for you! Today I am joined by Darla Gardner, an SLP with a pediatric private practice outside of Dallas, Texas. Darla worked for over 20 years as a school-based SLP. After learning the school administration wanted her to move to a different campus, she decided to j...

Overcoming the Fear of Reaching Out to Doctors and Specialists 18.11.2024

Are you afraid of marketing to doctors because you are intimidated or don’t want to come across as pushy or salesy? Be sure to tune in to this episode! If you find approaching doctors intimidating, you are not alone! We know they are busy and well-respected in the medical field. So it’s easy to feel like you don’t have the confidence or experience to ask for referrals. But this fear is only holdin...

Growing a Consultative and Parent Coaching-Focused Private Practice with Kelli Meyer 11.11.2024

Are you interested in branching out from working as a clinician with kids and working to support their parents instead? You’ll love this episode! My guest today is Kelli Meyer, a speech-language pathologist who bridges the gap between parents and SLP. Through her own efforts and with the help of Private Practice Success Stories, she learned how to make money on her terms and pursue what she was pa...

Building an Adult-Focused Private Practice with Small Kids at Home: Heather McCurdy's Journey 04.11.2024

If you've been thinking about private clients and either have a passion for working with adults or have kids you want to be home for, this episode is for you! Today I’m talking with Heather McCurdy, mom to triplets and owner of an adult-focused private practice, Mindful Speech Therapy, in Valparaiso, Indiana. After hearing about it from a friend, Heather used the Start Your Private Practice Progra...

Starting a Mobile Pediatric OT Practice with Anna Humes 28.10.2024

If you’ve been feeling so burned out from work that you’re thinking about quitting the field altogether, this episode is for you! Joining me today is Anna Humes, an occupational therapist with a pediatric private practice in San Diego, California. After personal reflection and listening to the Private Practice Success Stories Podcast, Anna took the leap to establish her own business. Her practice,...

From Seeing Clients on the Weekend to Full-Time Private Practice with Kathleen Salata 21.10.2024

If you’ve been thinking of starting a private practice, but want to start part-time before diving into full-time, tune in for this episode! I interviewed Kathleen Salata, a dedicated speech-language pathologist and the owner of Journey Pediatrics Therapy Services in Livonia, Michigan. Kathleen joined the Start Your Private practice program in 2020 and used the pandemic period to get her business a...

From Adults to Peds to BOTH in Private Practice with Heather Anderson 14.10.2024

Do you have a specific end goal for your private practice, but aren’t really sure how to get there? This episode is perfect for you! I sat down with Heather Anderson, a speech-language pathologist with a private practice in Monroe, Michigan. Heather started out as a medical SLP, later became a pediatric SLP to start her own private practice, and now sees all ages through her practice, Your Voice S...

Why Adding Income Streams is Essential for Private Practice Growth 07.10.2024

Is the only way to earn more money to take on more clients? Thankfully not! But this is where I see so many private practice owners get stuck. In this episode, we're diving into one of the most important topics for private practice owners, which is how to increase your earnings by diversifying your income streams. In Today's Episode, We Discuss: Why you don’t need to see more clients to make more...

Unlocking Profit: The Key to a Thriving Private Practice 30.09.2024

Are you managing a full caseload but still feeling stuck financially? In my experience, clinicians starting out in their own practice run the business side of things like a clinician, and not like a business owner. In this episode, I’m sharing three beliefs that every private practice owner should embrace to establish a thriving private practice. In Today's Episode, We Discuss: A sneak peek into m...

From Side Hustles to Thriving Practices: How Brandie Johnson and Alyssa Fittipaldi Made It Happen 23.09.2024

Want to make more money and work fewer hours? My guests in today’s episode are doing just that! Brandie Johnson and Alyssa Fittipaldi are alums of the Start Your Private Practice program, who join me during this episode to share their experiences and insights on how they transition from traditional job settings to owning their own practices. Brandie is a speech-language pathologist with a pediatri...

How I Gave Myself a $24k Raise By Seeing Private Clients 16.09.2024

Have you been thinking about seeing your own clients to earn extra money this year? If the answer is yes, this episode of Private Practice Success Stories is for you! Starting my private practice was one of the most transformative decisions of my life. In addition to a $24k raise, it brought about immense satisfaction to me and my clients and also saved me from the grips of burnout, something that...

Small Town Private Practice Success with Gabby Hewitt 09.09.2024

Have you been thinking about starting a private practice in your small town? You’re going to love this episode of Private Practice Success Stories! I sat down with Gabby Hewitt, a speech language pathologist with a private practice specializing in orofacial myology in a small town in North Dakota. She opened her practice while knowing there was a lack of speech therapy services in her hometown and...

Starting an Outdoor Private Practice with Kate Glennon 02.09.2024

Have you ever considered having a nature-based therapy private practice? You’re going to love this episode of Private Practice Success Stories! I sat down with Kate Glennon, also known as the "Outdoorsy SLP,” a speech language pathologist with an innovative private practice in New Hampshire. Kate has created a unique private practice that operates primarily outdoors, providing nature-based therapy...

Harnessing Neurodivergence: Working With Your Brain's Unique Strengths a Panel Discussion with Julie Pera, Theresa Harp and Jena Castro-Casbon 26.08.2024

Do you struggle with getting stuff done in your private practice? If so, this episode of Private Practice Success Stories is going to be great for you to listen to. Julie Pera and Theresa Harp are speech language pathologists who sat down with me to share their experience and insights on the intersection of time management and private practice. In this episode, Julie shares her journey in the Grow...

Private Practice Focused on Social Groups and "Edventures" with Barbara Earley and April Lowe 19.08.2024

Have you ever thought about starting a non-traditional private practice or offering social events for your clients? Then this episode of Private Practice Success Stories is for you! I sat down with Barbara Earley and April Lowe who co-own a very innovative private practice in Georgia called Social EdVentures, which includes small group social outings for teenagers and young adults with varied diag...

What is a Private Practice Growth Plan and Why You Need One Before You Grow 12.08.2024

In this episode of Private Practice Success Stories, I’m diving into a topic that every private practice owner needs to understand: Why having a strategic Private Practice Growth Plan for your practice is super important. Just like you need a plan before you start your practice, it’s actually even more important for you to have a plan to grow your practice in a way that’s successful, profitable, a...

Starting and Growing a Socially Minded and Neurodiversity Affirming Therapy Practice with Caitlin Zeien 05.08.2024

Dreaming about specializing and opening a non-traditional private practice? You don’t want to miss this episode of Private Practice Success Stories!  I sat down with Caitlin Zeien, a speech language pathologist with a private practice in Chicago, Illinois that offers highly-specialized social cognitive language-based therapy.  Caitlin developed a passion for social cognition and social p...

The Messy Middle of Private Practice Growth Explained 29.07.2024

How do you know if you’re in the messy middle of private practice growth? In this episode of Private Practice Success Stories, I’m going solo to speak to the people who are in the growth phase of their private practice journey, and not just the beginners. The growth phase starts after you get five private practice clients or more. Why? Because most people can see five private clients on the side o...

Part-Time Hours, Full-Time Pay and Fridays Off with Marissa Joy 22.07.2024

Thinking about working part-time in private practice and want to make more money? Then you don’t want to miss this episode! In this episode of Private Practice Success Stories, I sat down with Marissa Joy, a speech language pathologist with a pediatric private practice in Eastern Pennsylvania. Her practice “Ripple Speech Services” focuses on speech, myofunctional, and feeding therapy and she’s als...

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