Private Practice Elevation with Daniel Fava

This week we are kicking off a series of Encore Episodes! As we ramp up for an awesome fall, we will share some of our listener's favorite episodes.  First up, we are hoping you enjoy this conversation with our client, Kayla Reilly!  In this episode, you'll learn how you can make the shift from working in your private practice to operating as a business owner and CEO of a group practice. Kayla sha...

In this week's episode you'll learn how you can leverage content marketing for your private practice to increase your authority and reach more of your ideal clients.  Many therapists and private practice owners have heard of content marketing. To help us answer all of our questions and unpack all things content marketing, we're going to chat with Michael Fulwiler. Michael is the former CMO of the...

There are a lot of people out there who are jumping on the coaching bandwagon.  Some good. Some… maybe not. But the truth is that no one is more qualified to become a coach than mental health therapists. As you'll see in my conversation with our guest, Katie Read, therapists are already coaching!  Katie has a beyond impressive resume and tons of experience, b ut currently, she's obsessed with help...

Your homepage is often the most visited page on your website. But many people either have not enough information on this page to be effective, or they try and cram everything into one place and end up losing visitors and potential clients. So, how can you make the most of this strategic web page and make sure that you're getting your potential clients to where they need to be in order to convert t...

In this episode of The Private Practice Elevation Podcast, you'll learn how having a digital product to offer your potential clients can help you drive more traffic to your website. You may have heard these terms before: downloadable freebie, a lead magnet, or a free opt-in. To help us understand how you can use digital products to create more referral traffic to your website, we've got Lisa M. No...

In this episode we're going to break down Googles coming update called Core Web Vitals and what you need to know to keep your website competitive when it comes to SEO. Google is always making changes to their algorithm. It's something that happens almost weekly to make search results even more useful for visitors. But every so often they make bigger updates that include new ranking factors. Google...

One of the first questions I ask therapists when discussing SEO strategy for their therapy practice is "what keywords do you want to rank for." Many therapists just aren't sure what keywords they should be using on their website and t his is step one of helping your clients find you in search engines. So let's talk about it! This episode will help you save time and understand how you can easily un...

As with any platform out there, there are best practices for using YouTube depending on the end goal you have in mind with your online marketing. But, as you'll learn in my conversation with Dr. Marie Fang, there's a way to use YouTube in your therapy practice and that's different than if you wanted to use YouTube to reach a broader audience and grow some passive income. Dr. Marie gives us the ins...

In this episode of The Private Practice Elevation Podcast, you're going to learn step-by-step tips to optimize your Google My Business listing for your therapy practice. It's really step one of any SEO plan… make sure Google knows your business exists and where you're located. To help us understand how to use Google My Business for therapists and private practices, meet our guest, Craig Alsup. Cra...

We're wrapping up our 4-episode series on The Online Marketing Summit, a 3-phase marketing plan to establish your private practice online, get traffic and exponentially increase leads and clients in your business. If you missed the first three episodes of The Online Marketing Summit series, you can check them out here: Episode 74: A Complete Strategy for Marketing Your Private Practice Online Epis...

Today we're continuing our series based on The Online Marketing Summit, a 3-phase marketing plan to establish your private practice online, get traffic and exponentially increase leads and clients in your business. If you missed the first two episodes of this series, you can check them out here: Episode 74: A Complete Strategy for Marketing Your Private Practice Online Episode 75: Online Marketing...

In the last episode, I laid out my entire philosophy and strategy for marketing a private practice online and the order of events that will help you see exponential traffic and growth in your business. If you haven't listened to that episode yet, check it out here: Episode 74: A Complete Strategy for Marketing Your Private Practice Online In this week's episode, we're diving deep into the first ph...

Since 2016, when I began this business, the question I've heard the most is this: "There's so much I feel like I should be doing. What's the right thing?" As a business owner, it can often be difficult to understand what we should focus on and when in order to generate more revenue and reach our business goals. In this episode, I'm going to give you an overview of an entire online-marketing strate...

In this episode you're going to learn how it's actually possible to know exactly what will make the biggest impact in growing your private practice. It can be easy to feel fully at home as a therapist and a total imposter as a business owner. But the truth is, your skills as a therapist is exactly what makes you qualified (even more than others!) to run and grow a successful private practice. That...

When it comes to business growth, knowing your numbers is extremely important.  And that website can be the fuel for growth in your business. If you don't know what the real monetary impact of your investments is (whether that's money, time, marketing focus), you'll have trouble knowing what's working and what isn't.  At Private Practice Elevation, we believe that a strategically designed therapy...

In our last episode, you got to listen to my conversation with Gordon Brewer, as we unpacked all the reasons why he wants to redesign the website he's built for his group practice. In this episode, I'll take Gordon through the more technical steps involved in redesigning a website and some of the things that really trip people up. I know many of you who listen to this podcast may be contemplating...

In this week's episode of The Private Practice Elevation podcast, we're going behind the scenes on a therapy website redesign project to help you understand the key components that can help make these types of projects a success. Whether you've got an outdated private practice website that's just begging for a makeover or you just know that your current website could be better, this episode is goi...

One of the first questions I get when someone decides they're going to build their therapy website using WordPress is, "what hosting company should I use?" With so many hosting companies out there, and at different price points, it can leave you confused when trying to choose the right one. In this episode of The Private Practice Elevation Podcast, I'll share with you some of the key things you'll...

Have you ever asked yourself the question, "Who am I to…?" "Who am I to raise my therapy rates?" "Who am I to launch an online course?" "Who am I to build a group practice and lead a team?" In this week's episode of The Private Practice Elevation Podcast, we're talking all about imposter syndrome. Imposter syndrome is that little voice that pops up whenever you dare to do something creative or tak...

What a roller coaster ride 2020 has been, amiright? I think this year was one of the hardest and emotional years for me in recent memory. From the pandemic, to racial injustice to the 2020 election… This year was a lot. But in the midst of all that, there were certainly beautiful and memorable moments for myself and my family. As we set our sights on 2021, I thought I'd share the podcast episodes...

Many business owners fail because they focus on the wrong things and struggle making the shift from working in their private practice to operating as business owner and CEO. In this week's episode, we're talking to Kayla Reilly. Kayla is a client that we recently worked with to redesign and optimize the website for her group practice, Evolution Wellness, in Wilmington, NC. Listen in as Kayla share...

In this week's episode of The Private Practice Elevation Podcast, I'm discussing the WordPress plugins and the one WordPress theme that we use on all of our custom therapy website design projects. If you're building your own website for your practice, you can get quite overwhelmed quite fast when trying to narrow down what theme and plugins to use. So listen up as I share the very small list of pl...

In this week's episode of The Private Practice Elevation Podcast, I'm discussing the WordPress plugins and the one WordPress theme that we use on all of our custom therapy website design projects. If you're building your own website for your practice, you can get quite overwhelmed quite fast when trying to narrow down what theme and plugins to use. So listen up as I share the very small list of pl...

In this episode of The Private Practice Elevation Podcast, you're going to learn about the difference between a group practice owner with a 6-figure business and one with a 7-figure business. Most therapists begin in private practice without much training in business development. W hat are the things you should think about or do when you're just starting to build your group practice? My special gu...

In this episode of The Private Practice Elevation Podcast we're talking with Uriah Guilford all about how busy therapists and private practice owners can get the help they need. Uriah Guilford is a group practice owner and the creator of Productive Therapist, a virtual assistant company that serves private practice therapists. If you find yourself overwhelmed, wearing every hat in your business, a...