Private Practice Elevation with Daniel Fava

SEO (Search Engine Optimization) can be one of the most important parts of using your private practice website to get more clients.  In this episode, you'll learn what it SEO is and some of the most important factors that decide where your website will show up in search results. Doing the work to make sure your content is optimized and able to be found in search engines could mean not just more cl...

How do your clients experience your private practice? Have you ever thought about all the stages that a client will go through, from knowing nothing about you to deciding to work with you and then becoming one of your best clients? Whether you've thought about it or not, clients are having an experience with your brand. Every interaction with you and your practice is leaving an impression upon the...

Every therapist wants their clients to be able to find them. SEO (or search engine optimization) is the process of improving the chances that you'll get traffic from search engines like Google, and it  helps increase the likelihood that the people searching for help in your area of expertise can find you. To help us understand the basics of using keywords properly for SEO success, I've interviewed...

When someone lands on your website, do they know what you do and who you help in just a couple seconds? When we're in charge of creating our copy and marketing message we often run the risk of over-complicating things. But how do you craft a clear and concise marketing message that your ideal clients can't resist?  One way is to use the power of story. You may have heard of Donald Miller's process...

In this week's Private Practice Elevation Podcast episode, I chat with Dr. Christopher about some of the simple strategies he's used to take his solo-practice to a large counseling group able to support multiple employees with benefits across 6 locations in the Dallas area.  In his book, My Digital Practice: The Therapist's Guide to Digital Marketing , Dr. Christopher shares his tried and true met...

Why is niching so important and how can it can help clarify your marketing messaging and make more money?    How does one begin building a brand that creates a cohesive experience for your clients? These are a couple of key questions we talk about in Episode 10 of the Private Practice Elevation Podcast.  In today's interview with Kate and Katie of The Private Practice Startup you'll learn how it's...

Why is niching so important and how can it can help clarify your marketing messaging and make more money?    How does one begin building a brand that creates a cohesive experience for your clients? These are a couple of key questions we talk about in Episode 10 of the Private Practice Elevation Podcast.  In today's interview with Kate and Katie of The Private Practice Startup you'll learn how it's...

Do you have an idea for creating another stream of revenue in your private practice? Maybe you're passionate about a topic and you want to build a community of people you can serve with your expertise? In this episode of the Private Practice Elevation Podcast, I interviewed my good friend, Dr. Ili Rivera Walter. Ili has built an extremely popular blog, Family Therapy Basics , that has allowed her...

Have you ever thought about adding new income streams to the one-on-one client work you do in your private practice? Perhaps you've had an idea for an online course, ebook or training you could create and sell online? With so many tools and opportunities at your disposal, it's easier than ever to reach an online audience of the clients you love to serve and actually make money with products they n...

I've reviewed and viewed many therapist website s in my years as a web designer and photography is often one of the "hit or miss" elements I see. Having great photos of yourself on your website can be a simple but impactful way to make you stand out as an expert, professional and, well, friendly therapist. Portraits of yourself can either distract or add to the design of your private practice webs...

Your therapy website is ground zero for attracting your ideal client to your private practice and hopefully converting them into a paying client. But as time goes on and your practice grows, you're sure to attract some clients that may not be  a great fit for you.  Remember, you can't be all things to all people. As you grow, y ou'll want to repel the types of clients that you know won't be a good...

In episode 3 of this podcast, I interviewed Paul Thomas, my friend from down under who created his own private practice website and was able to get it ranking #1 in Google for a number of keywords. A lot of our conversation focused on the type of content he created on in order to pull that off. And the strategy he used is one that I often talk about... It's about creating specific pages for each a...

Whenever I ask my audience what's the biggest challenge they have with online marketing, getting traffic to their private practice website always comes up. You could spend thousands of dollars or thousands of hours and have the most beautiful, well-designed website on the planet. But if you do nothing with it, no one is going to see it. And more traffic to your private practice website means more...

You may have heard it said that one of the best ways to get organic traffic from Google is to create what's called, "specialty pages." These are those highly-detailed, informational pages on your website that are specific to the specialties or services you offer in your private practice. What makes this such a good website strategy is that it allows you to be super specific with each page, creatin...

Back in 2013 my wife and I had the adventure of a lifetime as we hiked over 80 miles round trip to Mount Everest Basecamp. I remember those long days of following our guides up steep exhausting mountain sides followed by quick descents. All the while wondering whether we'd get to basecamp or not. Sometimes, we couldn't even see Everest in font of us as we walked on through the cold, headaches poun...

With online marketing, it's often said that you can't grow what you don't measure. No matter what your private practice business goals are, keeping track of certain metrics - not only pertaining to your website but your entire business - is paramount to moving your practice toward reaching those goals. How will you know you hit a goal unless you actually measure the results of your actions? In thi...