Priority Pursuit

051. YES, friend. You did read the title of this episode correctly; a “20-hour work week” is not a typo. If you’re trying to find a semblance of work-life balance (which we don’t believe exists perfectly as a reminder), get your time back, and stop burning the candle at both ends, then you don’t want to miss this episode of Priority Pursuit .  Laura Murphy of Laura Lee Creative is a photographer,...

I can hardly believe it, but this is the 50th episode of Priority Pursuit ! Kelsey (my podcast editor), Maile (who writes many of the blog posts and show notes), and I have been creating episodes for a full year, and I’ve loved getting to hang out with each and every one of you on a weekly basis.  That said, while we’re now a year into Priority Pursuit , I dreamed of starting a podcast for a few y...

049. Perhaps you’ve seen my posts on social media, but we’re moving to Indianapolis! After six wonderful years in Lafayette, Indiana and of being a Lafayette, Indiana wedding photographer, we’ve decided to move an hour south to Indiana’s capital, where we’ll live just outside of downtown Indy.    While we’re excited for this move, as a business owner, this move does come with a lot of work on my e...

048. Are you utilizing Pinterest for your small business? Heck. Did you even know Pinterest could help potential customers find your products, services, and content?  Well, in this episode of Priority Pursuit , Chelsea de Araujo of Chelsea Joy Creative is breaking down exactly how to use Pinterest to attract and serve prospective customers and how to use Pinterest to help your small business make...

47. Whether you're a wedding photographer or another kind of creative entrepreneur, there are likely countless ways you can better serve your customers AND increase profits through upselling. And, in this episode of Priority Pursuit , KISS Books Founder and CEO Shaun Austin Gordon breaks down the sales strategy he teaches photographers to help them sell a wedding album to every single client...

046. Are you looking for a community of other creative entrepreneurs who you can build relationships with? Have you gotten tired of being your own sounding board and could really use the advice and feedback of others? If so, then this episode of Priority Pursuit is for you!  Courtney Cannon and her husband Robert , make up the husband-wife wedding and branding photography team, The Cannons Photogr...

045. In this episode of Priority Pursuit , we’re discussing something that scares arguably most creative entrepreneurs: raising your prices.    When you love what you do and you want to serve your customers well, it can be easy to charge less than you, your team (if you have one), and your business need and even deserve.    But, here’s the thing. As a small business owner, you likely work really h...

044. Have you ever wondered exactly how to determine your prices as a creative entrepreneur? Do you know if you’re charging the appropriate amount for your services and/or products? If you have pricing questions, this episode of Priority Pursuit is for you! Chris Deckard of Velvet Lotus Photography is a Lafayette, Indiana photographer who photographs diverse subjects. He shoots high school and uni...

043. As a small business owner, you’re likely already well aware of the importance of posting to and utilizing Facebook, Instagram, and various other social media platforms.    However, I have a question for you. Are you utilizing your Google Business Profile (formerly called “Google My Business”)?    If you’re like most small business owners, you probably created your account for the sake of havi...

042. If you’ve been listening to (or reading) Priority Pursuit for nearly any time at all, you know that there are a lot of things you can do to improve your SEO .  However, one of the most effective ways to improve your Google rankings is to get backlinks to your website.  If you have no idea what a backlink is, don’t worry. In this episode of Priority Pursuit , we’re discussing what backlinks ar...

041. This may or may not be true for you, but I think it’s safe to say that while nearly all creative entrepreneurs prioritize and see value in social media, many creative entrepreneurs fail to prioritize their websites and even neglect them altogether.  However, here’s the thing. Your website is your most powerful marketing tool! When built strategically, your website will: Serve as a 24/7 salesp...

40. Do you want to make more money with your small business? To be fair, what small business owner doesn’t?! While you might assume that you need to add an entirely new product or service to increase your revenue, there are a lot of ways you can make more money practically doing what you’re already doing. You simply need to make a few changes to your processes.  In this episode of Priority Pursuit...

39. Welcome to the first episode of “The Priority Pursuit Podcast”—a podcast dedicated to helping creative entrepreneurs define, maintain, and pursue both their personal and business priorities!  As a recovering workaholic, I’ve learned the hard way what loving your job too much can do to your personal life. While I don’t believe work-life balance exists, I do believe there’s power in determining...

38. Have you ever wondered how to become an “award-winning” business owner? I mean, you work hard. You produce great work. However, while you regularly see industry peers receiving awards, nobody is knocking on your door to give you a trophy. What gives? Thankfully, in this episode of Priority Pursuit , award-winning and published wedding photographer Jasmine Norris of Jasmine Norris Photography i...

37. The holidays are here, friends! And, as wonderful as this time of year is, it can be a lot for small business owners and often hard to enjoy because there’s just so much on our plates.  With this in mind, in this week’s episode of “Priority Pursuit,” we’re discussing five ways you can better prepare your business, mind, and heart for a little time off this year without letting things fall thro...

36.  Small business owner friends, just like you do your best to serve your customers well and meet their needs, Google does the same for its users. As the world’s leading search engine, Google’s goal is to to help its users find the information they’re looking for as quickly, directly, and as easily as possible. As a result, Google is constantly making improvements and updates to its algorithm. ...

35. In this week’s episode of Priority Pursuit , we’re changing things up a bit. And, to be honest, I’m sharing something on the show that I never planned to share—my testimony (AKA how and why I believe in God).  Now, this isn’t necessarily a Christian podcast, but I am a Christian, and over the last few months, I’ve been talking to many creative entrepreneurs who (1) also struggle with many of t...

34. As a small business owner and creative entrepreneur, do you truly understand how to market your business? I mean, I don’t know about you, but whenever I scroll through Instagram, my podcast feed, or even my inbox, I feel like I’m hit with countless marketing ideas and tactics. And, for a lot of small business owners, this can feel overwhelming.  Afterall, which tactics actually work? How do yo...

33. As a creative entrepreneur, other than money, what’s one thing you wish you had more of? For most of us, the answer is time.  There just never seem to be enough hours in the day to accomplish all the things, get to passion projects, spend time with the people who matter most, or rest. And, unfortunately, time isn’t a commodity that can be purchased.  However, there are tools, services, and res...

32. Practicing and prioritizing self care as a creative entrepreneur is often a challenge because self care just never seems to fit in with all the work that has to be done, especially during busy seasons. And, even when busy seasons wind down, self care still tends to get put on the back burner because—well—there’s always more work that can be done. (Enneagram 3’s, do you feel this in your bones...

31. Does the thought of creating Instagram reels intimidate you? Do you feel like you’re creating reels blindy? I mean, what content do you share? What audio do you use? What trends do you follow? Well, friend. Don’t worry. In this episode of Priority Pursuit , we’re breaking down how you can practically and strategically create Instagram reels in just four easy steps.  Make a list of potential id...

30. If you’re currently doing something on the side that you’re passionate about, let’s be real for a second. It would be amazing if you could quit your 9-5 job tomorrow, go out on your own, and make money doing whatever it is that you love.  However, for most of us, quitting a steady job tomorrow isn’t wise, and it will take time, work, and patience to make your side hustle your main hustle.   I...

029. In the 21st century, there are countless ways to learn. I mean, there are podcasts, online courses, YouTube videos, conferences, workshops, masterminds, and so many other options.  These are all great resources and opportunities; however, I don’t know about you, but sometimes, I need to learn the old fashioned way with black text on white paper where I can write notes in the margins, make hig...

What began as a fun, unique way to raise money for a mission trip through watercolor artistry became a passion, a way to connect with others, and a successful business.  Jessie Roseberry of Roseberry & Co. is a watercolor artist and educator based in West Lafayette, Indiana. While Jessie’s business started small in 2017, she quickly had more work than she could handle on her own. Jessie knew s...

028. In August, I had the opportunity to attend WPPI —a photography conference in Vegas. I learned a lot and had a great time with my good friend Jasmine Norris .  But, since attending this conference and specifically Ben Hartley’s “Work Hard on Your Business, Make a Salary. Work Hard on Yourself, Make a Fortune” lecture, there’s been one piece of advice that I can’t stop thinking about, and that’...