Priority Pursuit

We’d like to let you know that Priority Pursuit is taking a break. But don’t worry—there’s more to come, and we’re not going anywhere permanently! After three years of weekly episodes, we’re taking a hiatus to refocus on our priorities and plan a fresh, meaningful direction for Priority Pursuit. With the podcast set to return in Q2 of 2025, we’ll still be sharing valuable insights, resources, and...

Why is your website traffic high, but sales aren’t? If you're frustrated with visitors who don’t convert, this episode breaks down exactly what's holding them back—and what you can do to change it. In today’s episode, we chat with Angel Tobey, the content director at Treefrog Marketing, about why your website might not be pulling its weight. Angel reveals seven common reasons why site vi...

We all know SEO is essential, but figuring out how to do it right can be overwhelming. This week, we're switching things up a bit to share Kelly’s recent interview on The Marketing Made Simple Podcast, StoryBrand’s podcast . Kelly discusses how StoryBrand’s framework can boost visibility in search results and help businesses stand out in their local markets. She walks through a four-step plan...

Every small business wants better Google rankings, but few know the key lies in mastering E-E-A-T. In this episode, we're sharing straightforward strategies to help you build a credible online presence. Today, we have Angel Tobey, the content director at Treefrog Marketing, sharing her insights on E-E-A-T, which stands for experience, expertise, authoritativeness, and trustworthiness. Angel e...

Being visible to the right audience is crucial for growing a small business, and that's exactly what SEO did for Arielle Peters. In this episode, we explore how a few strategic changes helped her land luxury clients and transform her business. Arielle, a luxury wedding photographer, credits SEO as a key factor in growing her business. As both an SEO coaching student and a Done-for-You SEO cli...

Are you struggling to make sure your small business pops up in Google search results?  If so, understanding the power of keywords may change the game for your marketing strategy. In this episode, I show you why quality of content matters more than stuffing your website with keywords. We explore what keywords actually are, why they’re so crucial for getting seen, and how they help Google understand...

SEO might seem technical, often relegated to the back burner, but it's one of the most powerful marketing tactics you can employ.  In this episode, I break down why SEO should be a top priority for your small business. I discuss its cost-effectiveness, how it drives organic traffic, its role in reaching ready-to-purchase customers, and how it can significantly boost your local business visibi...

Google’s recent antitrust trial just shook up the digital world. If you’re a small business owner, this could mean big changes for your SEO and online visibility. In this episode, I break down the key verdict details and explore how these changes might reshape the search engine landscape. It’s time to think beyond Google for your SEO strategy. I also share practical tips to help boost your ranking...

When you feel overwhelmed by the never-ending to-dos in marketing, it’s easy to miss what matters most.  Let's cut through the noise and focus on simple, actionable steps to grow your small business. In this episode, we break down the key steps you need to take to create effective marketing for your small business. We talk about why it's crucial to focus on clear, customer-focused messag...

When you’re a mom and trying to build a business, balance can seem like an elusive dream. But it’s totally possible. In this episode, I’m chatting with Brooke Greening, a Fractional Sales Leader & Marketing Consultant, and co-owner of Building Momentum Resources . She shares how she juggles her packed family schedule, involves her kids in her entrepreneurial journey, and carves out time for he...

When you're trying to make a splash in a crowded market, it's not enough to just have a good product or service—you need to stand out and make an unforgettable impression on your audience. In this episode, we explore essential strategies for small business owners to differentiate their brands, build trust with their audience, and create lasting customer relationships. You'll discove...

Let's talk about something every small business owner can benefit from: never stop learning.  And guess what?  We've got a list of five must-read books that'll make a big impact on your business. These five books are full of practical strategies that you can start using right away. From managing your business finances to fine-tuning your marketing efforts, each book offers unique in...

If you're not showing up on Google, you're missing out on serious business opportunities. In this episode, I break down three specific types of content—educational blog posts, showcases of your work, and niche location-specific content—that can significantly enhance your online visibility. These content strategies will help not only in attracting your target audience but also in proving...

Being a small business owner isn’t easy. But there's one simple trick that could make all the difference: value-based pricing That's right, Sheila Hansen—our guest in this episode—dives into why shifting from traditional hourly rates to a value-based approach can revolutionize your business. We discuss how understanding and communicating the value you bring changes everything.  Sheila, a...

When you’re ready to make your mark in marketing, skipping the basics is a big mistake. Get the foundation right, and everything else falls into place.  I’m Victoria Rayburn, and in this episode I break down two crucial steps that will set you up for marketing success. These foundational elements aren’t just nice-to-haves; they’re must-dos for any successful marketing strategy. I can’t wait to sho...

As a small business owner, you know that every dollar counts. So, how can you maximize a tight marketing budget to drive real results? In this episode, we break down the essentials of small budget marketing. You'll hear why having a strong website matters, how to create clear messaging that hits home, and why email marketing is your budget's best friend.  We also cover some common pitfal...

Do you want to make sure your small business sticks in people's minds long after they've encountered it?  We've got the secret sauce that will make your prospects 22 times more likely to remember you. We're here to talk about how storytelling can transform your marketing strategy. Forget trying to out-shout the competition with facts and figures. We show you how stories connect...

The world of social media marketing is ever-evolving, but one platform that continues to offer exceptional opportunities for business growth, especially for B2B service providers, is LinkedIn. In this episode, we sit down with Deirdre Martin, founder of Deirdre Martin Consulting , to get into her organic LinkedIn strategies that really work for small businesses. We walk through her four C's s...

Sometimes scaling your business feels like the ultimate goal, but what if staying small and focused could actually be more rewarding?  In this episode, we chat about the idea that you don't need to expand endlessly to be successful. We share personal stories of when scaling up didn't pan out, the importance of defining your own success, and practical tips for creating vision and mission...

Setting boundaries is more than just drawing lines; it's about reclaiming your time and energy for what truly matters. If you’re tired of feeling stretched too thin, this episode is your blueprint for setting boundaries that stick. In this episode, we’re getting real about the importance of boundaries both in work and personal life. We discuss why clear communication is key to preventing misu...

When it comes to SEO, there’s a world of tips and tricks out there, but not all of them are worth your time.  In our latest episode, we cut through the noise to bring you the five most effective tactics for boosting your local SEO. From optimizing your website’s main pages with location-based keywords to using a Google Business profile, we break it all down.  We discuss why consistent online direc...

When managing the finances of a small business, precision and proactive planning are important to sustainability and growth. Every dollar matters, and knowing how to manage your money can really help your business succeed. In today's episode, we're thrilled to have Linda Karressy, a fractional CFO and trainer for service-based businesses and nonprofits, join us. Linda brings her expertis...

Marketing your small business doesn't have to drain your budget or rely on high-priced consultants. With a strategic approach, you can effectively spread the word about your business and attract more customers Join me, Victoria Rayburn as I discuss the importance of understanding ideal clients, crafting clear messaging, and implementing a structured marketing plan. From the Flywheel Marketing...

If you’re a small business owner wondering how to really make your business thrive, this episode is for you.  Let’s lay out the four essential keys to success that every small business needs. From crafting a standout product or service to prioritizing client experience over quality, we leave no stone unturned. We get into all these points, share our real-life experiences, and provide actionable ti...

When you operate without a strategy, it's easy to overspend on ineffective tactics.  A marketing strategy helps you allocate your budget based on what’s most effective for your business. In this episode, we're serving up exactly what you need to know about why a killer marketing strategy is non-negotiable for your small business.  From attracting your dream clients to using your resource...