Prime Resources Podcast

In this episode, Laura Finley, BDR Financial Coach, unravels what Owners need to know about Bookkeepers. Laura utilizes her experience as a Bookkeeper and combines it with her knowledge as a Financial Coach to outline how Bookkeepers and Owners can work better together to create a highly functioning financial team. Laura shares proven solutions she has used to help her clients overcome the common...

One common industry challenge is how to price maintenance agreements. Many dealers don’t price maintenance to make a profit because they fear losing customers. In this episode, Jennifer Shooshanian, BDR’s Senior Service Coach and Trainer, will help you face those fears! Jennifer has experience working with dozens of HVAC dealers across the country on their maintenance pricing. She will give you a...

  Great customer service can help you build lifetime customers, close more jobs, and generate more referrals. On the negative side, a failure in customer service can destroy relationships you've worked hard to build. In short, customer service plays a major role in your company's success. In this episode, Catherine Bares, BDR coach, trainer, and customer service guru, shares her recommendations fo...

Leadership can either make or break a company. In this episode Jeff Plant, BDR Head Coach and Leadership Trainer, explains that great leaders are not necessarily born, but are developed. By developing your leadership level and having a servant mentality, anyone can become a more successful leader. However, be prepared to buckle up as it is a continuous learning journey. Poor leadership in a compan...

Did you know that every company could use a business valuation - even if selling your business is not on your immediate radar? In this episode, BDR Head Coach and financial expert Kevin Nott explains how a business valuation works, when should it be performed, and why it’s beneficial. Is the HVAC industry a desirable one for potential buyers? Listen and find out! (02:49) What is a business valuati...

Are your employees engaged in their work and your company's future? Chris Koch, BDR Trainer and Head Coach, provides insight on the topic of how to generate employee engagement. What is employee engagement and how do you identify it? How do you encourage engagement in your employees and build a company culture? How do you make tough decisions when someone is not engaged or is not a cultural fit? C...

In this episode Candy Cunningham, BDR’s Duct Design Trainer, explains why proper duct design is a critical skill to develop. When dealers do not have formal training in the art of duct design, it can lead to waste, part failures in an HVAC system, and a decrease in customer satisfaction and referrals. Having formal training and an understanding of proper duct design will set you apart from competi...

In this episode, BDR’s Instructional Designer and Trainer Scott Tinder explains what makes up value in a customer's mind and outlines how companies can communicate their value to the consumer. Scott provides tools to identify your company's unique value points as well as tips to communicate them to consumers and team members. By educating the customer on the value your company provides, you will b...

In this episode, BDR Coach and Trainer Shaun Weiss dives deep into what makes a successful residential sales process. Contrary to most, Shaun believes the sales process doesn’t start and end with the Salesperson, but begins with the initial customer phone call and involves everyone in the company. Shaun explains how to personalize your sales process and highlights the importance of practicing the...