Aaron Thomasson

Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives

Business EN ↓ 31 episodes

Pricing Heroes: The Best Retail Pricing Podcast for Practitioners and Executives Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence. Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclusive interviews, case studies, and practical insights to help you implement the most effective pricing strategies for today’s retail environment. Whether you're managing promotional calendars, navigati...

Author

Aaron Thomasson

Episodes

From Legacy to AI: Johan Karlsson's Journey as a Pricing Analyst in Retail 19.07.2023 16:48

Out today's guest is Johan Karlsson, a pricing analyst at Clas Ohlson. Embark on a thrilling journey with Johan Karlsson as he reveals the secrets of the retail pricing world. Discover how his childhood fascination with pricing at his parents' gas station ignited a passion that led him straight into this exciting field. From legacy approaches to cutting-edge AI solutions, Johan's...

Pricing Consultancy and Commercial Strategy Insights with Zen Ore 16.05.2023 35:28

Today's guest is Zen Ore, Executive Manager of Commercial Pricing Strategy at one of the world's biggest grocery retailers. Tap 'Play' to discover how the approach of retail (and not only) pricing evolved over the last decade and what is 'the new generation of pricing consultancy'. Get in touch with us ---------- Get your free copy of Get Ready for the Future Of Pric...

Three Key FMCG Trends That Impact Pricing Right Now with James Tenser 29.03.2023 38:37

Our today's guest is James Tenser , Retail Tech Marketing Strategist, the President of VSN Media, and a Top 100 Retail Influencer for 2023 by Rethink Retail. Listen to find out the Three Key FMCG Trends That Impact Pricing explained by James Tenser. Get in touch with us ---------- Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide . For more information about AI pri...

Change Management and Pricing Tactics with Stephan M. Liozu 09.03.2023 41:14

Our today's guest is Stephan M. Liozu. Stephan M. Liozu is the Founder of Value Innoruption Advisors, a consulting boutique specializing in industrial, digital, and value-based pricing. He is the author of 12 books on pricing. He has also written many articles on strategic pricing issues for the Journal of Professional Pricing. Stephan sits on the Advisory Board of the Professional Pricing So...

The state of home retail amid rising inflation with Juan Diez Barrientos 06.02.2023 37:16

Our today’s guest is Juan Díez Barrientos - Pricing manager at one of the biggest Nordic home and furniture retailers based in Stockholm (one of the biggest home retailers in Sweden, Finland, and Norway). Ex Implementation Manager Lead at IBM. Check out the main patterns and strategies home retail is introducing amid rising inflation to keep customers sentiment high and secure margins. Get in tou...

Emergency strategies to keep profit high in the inflation-shaken environment by Dr. Markus Husemann-Kopetzky 11.10.2022 22:44

Our first guest is Dr Markus Husemann-Kopetzky - pricing advisor, researcher and educator, ex. Amazon Senior Manager for Pricing and Business Analytics, Founder of the Price Management Institute and author of the Handbook on the Psychology of Pricing and the (lovely) Pricing Nuggets. Dr Husemann-Kopetzky has shared how some retailers win during uncertainty in the market and why an elasticity-based...