Pricing College Podcast

[00:00:00] Aidan: Hello and welcome to another edition of Pricing College with your host Aidan Campbell  [00:00:06] Joanna: and Joanna Wells  [00:00:07] Aidan: Often at Pricing College, we find new ways to show that we live in the past. And so today we are going to talk about cinemas, cinema pricing, and I predict somebody will say movies are not as good as they were in the old days. [00:00:21] So...

In today's episode, we are going to cover something that's very close to our heart. If you just listen to our podcasts, you may think we are just pricing gurus, but we are also incredibly ripped. And so we're going to cover, gym memberships and gym pricing. A subject that I think a lot of people, both consumers and businesses can learn from. So I think we'll let Joanna kick-off.  Yeah. But firstly...

#PricingPodcast #PricingCollege #ChiefRevenueOfficer In today's episode, we want to talk about probably a new addition to the C suite, which is called CRO which stands for Chief Revenue Officer. And this is probably a role that we're seeing more in SaaS companies, software as a service, more startups, more tech, probably more in America, I suppose. And it's someone whose focus is on all the revenu...

In today's episode, we want to ask a question about some of the creative industries and the best way to charge for graphic design creativity, like designing logos. This is a question that somebody asked us recently, so we want to explore it today.   We asked this question essentially, a question that a lot of people ask us how do we charge for a particular service or our products? Often the debate...

In today's episode, we want to look at a news article that appeared today, 8 September 2022. I think it almost suggests that more people should listen to price in college because I suppose fundamentally it looks at some of the most very basic pricing thoughts or strategies that I think that anyone in business or even the media should know. So, I think I'll just give a brief intro to it. On a radio...

In today's episode, we want to cover I suppose it's a concept, but it's also a new story that we saw recently this week, whereby Disney plus up-and-coming young whippersnapper on the streaming market that's eating Netflix's. I suppose they haven't announced it, but they're suggesting that they will introduce two-tiered pricing whereby you pay less, maybe about $8 US a month, but you might have to...

In today's episode, we want to talk about the pricing story that has made the news I guess, the mainstream news media, which is not that common in the world of pricing, and that is related to dynamic pricing for concert tickets.  More specifically Bruce Springsteen tickets on a US national tour and the concept that pricing for those tickets has a dynamic element.   Dynamic pricing has some controv...

Today we're going to speak about Rolex watches. Rolex watches are a key topic. I suppose in pricing because they really do show the opposite of cost-plus pricing. They don't use cost-plus pricing,  very much value base. Because if they did use cost-plus pricing, they would actually make much less profit than they're making today.    But what brought this topic to mind was a recent newspaper articl...

In today's episode, we want to talk about brands. Are brands still as important in 2022 as they were maybe back in the 20th century?  Notes on the time-stamped show:   [00:00] Introduction [02:05] Building a brand is associated with your value management system, and it is a continuous process. [04:28] How is your brand connected to your pricing, value management system, and customers? [08:34] Mark...

So in today's episode, we want to talk about, the concept of building an ecosystem, thinking about how it can benefit your business, and if you can sell it that way.    Notes on the time-stamped show: [00:00] Introduction [01:24] How pricing can be utilised to build new and stickier business models that customers find difficult to leave. [04:53] Business models, such as espresso and Apple, emphasi...

In today's episode, we discussed what are the pitfalls of seeking a pricing tool to run B2B pricing.   Notes on the time-stamped show:   [00:00] Introduction [01:06] Joanna argues that without a great pricing framework and architecture, businesses cannot expect optimal outcomes from automation. [03:31] The field of pricing have two approaches to technology. The first is revenue management systems,...

In today's episode, we want to do, I suppose a little bit of value discovery, which is a topic we discuss when we get into value-based pricing and what you can charge more for. What is the value-added to your business? Often you hear we are Australian owned, we are Australian based Australian owned and managed. And the question is, is being Australian owned, is being an Australian company of value...

This is the last episode before the Easter school holidays in Australia. So, pricing college is not out for the summer. It's not out. We continue with our podcasts as we know how vitally important it is for you to get your pricing info. In today's episode, we want to cover the press recently, and anybody involved in B2B and B2C will be looking at surcharges, fuel surcharges, and different surcharg...

  In today's episode, we are going to discuss the importance of value-based pricing during inflation.   In today's episode, we are, I suppose, going to address the big elephant in the room, which is massive cost increases and massive inflation. On a scale, I think people thought we would never see it again. I read this morning that inflation is at a 30 year high. In some countries, it is somewhere...

In today's episode,  we're looking at SAAS pricing and tiered pricing - the good-better-best option.   What is the impact of tiered pricing on market segmentation and consumer behaviour?   In today's episode, we are surfing the web. We are joining the information superhighway. We're looking at, I suppose the very common method that pricing is shown on many software as a service, SaaS style busines...

Today's episode will be probably a little bit different than usual, as we're going to discuss a new project here at Taylor wells , which we are launching. I suppose, to some extent we've already done a soft launch of it with particular customers. That is our project called Value culture. I let Joanna speak in a minute. But I think just a brief intro as to what it is. On our podcast over the last y...

In many of our podcasts, we talk about value-based pricing. How it is the best thing since sliced bread and how everybody should be doing it, or moving towards it.   But in today's podcast, we're going to answer a question we received and that is, can value-based pricing go wrong?   So the simple answer here is yes, it can go wrong.  I'll give you some context, some scenarios where I've seen it go...

If you are an avid listener to our regular appointments or regular podcast you may be wondering where we were over the last month or two. The answer is we were too busy with Taylor Wells to record a podcast. So I don't know how you coped without us and all our grid pricing information. So here we are back today. We are covering the typical question that is in the press relating to white goods. The...

In today's episode, we are going to answer a listener's query which was about companies traditional B2B businesses switching from selling components or machinery to more of equipment as a service system whereby equipment machines etc, whatever it is, is provided on a monthly or weekly or whatever basis it is almost like a joined-up solution. Sounds interesting.   It does sound interesting and at t...

In today's episode, we want to cover. I suppose we just passed Black Friday last week and I believe Cyber Monday was Monday. I'm sure of my age but I was never aware of these concepts when I was younger but now in retail and especially online retail, they are extremely prominent. So today we want to look at the pros and cons, the good things and the bad things about adding surcharges and segmentin...

In today's episode, we want to talk about something that is probably more common than we'd like to admit. A scenario where a procurement team says show me your costs, I want to see your cost so we know that you're not charging too much.   So what do you do? Do you show them the costs? or do you in some way fluff around the topic and try and avoid that for a couple of weeks? Maybe get yourselves, p...

In today's episode, Joanna and Aidan discuss retail therapy for the upcoming Christmas season and Black Friday. It's that time of year where we approach Black Friday, and of course the Christmas shopping season. So in today's podcast, we want to take a bit of retail therapy and ask, Will people in a retail environment be prepared to pay a bit more? Not a huge amount more, but will they pay more fo...

In today's episode, Joanna and Aidan discuss the return of inflation and how it impacts the price rise strategy in 2021. Inflation affects businesses and consumer purchasing power In today's episode, we want to cover something that has been in many news articles in one way or another and that is I suppose the return of inflation which was a monster we associated with maybe times like the 1970s in...

In this episode of Pricing College -  Joana and Aiden talk about the Mercedes Benz fixed pricing model. What it is and how they're going to execute this in the Australian Market? Hello and welcome to pricing college with your hosts Aidan Campbell and Joanna Wells. You may have noticed that this is our first podcast in quite a while and you might be asking, why? Fundamentally, the reason is that we...