Predicting The Turn w/ Dave Knox

Millennials. Supposedly they’ve killed homeownership, department stores, chain restaurants, and a whole host of other things. But what if they’re not killing the world? What if they’re just forcing it to adapt? Matt Britton was a guest on Predicting the Turn podcast recently and had a few thoughts on Millennials and how businesses should be adapting in response.

Big brands often can’t get out of their own way. That’s why disruption is just waiting to happen in so many industries. One of those industries is cleaning. In this episode, Jon Bostock, former President of Big Ass Fans & CEO / CoFounder of Truman's, shares his experience at GE and Big Ass Fans before diving into the mess that is the current state of the cleaning supplies industry and how Truman’s...

After working at Procter and Gamble and Coca-Cola, Tim Kopp made a huge mark on the B2B world. How? The color orange. Tim is the former CMO of ExactTarget. Now, he’s in the venture capital space at Hyde Park Venture Partners. At the time he made the leap into B2B, there were very few CMOs. But he thankfully did it anyway. In this episode, Tim talks about how tapping into the brand colors at ExactT...

On this episode of Predicting The Turn our guest is Shiv Singh, a former executive at Visa and Pepsi and Founder of Savvy Matters. Shiv talked about the responsibility we have as business leaders to leave a better world for the next generation. How do we do this? By staying savvy.

Everybody organizations similar desires. They want to grow their business. And our guest today, Mark Irace, former CMO of FanDuel, has a blueprint for how he advising companies to get that growth. Most companies he advises want to acquire customers, retain customers, and build a great brand. Don’t we all? Surprisingly, he’s found that the blueprint to do that is pretty consistent across industries...

What comes to your mind when you think of venture capital? Is it startups, secret back rooms, fancy cars, and slick deals? What if you learned venture capital wasn’t just for small financial firms? What if someone told you that 75% of Fortune100 companies have active venture capital groups? What if you learned that corporate venture capital groups participate in a third of all venture deals and th...

Disruption isn’t an option. We can disrupt ourselves, or someone else will. Large companies face this modern dilemma every day. Enterprise businesses can embrace their own disruption by reinventing and transforming themselves ... or they can be surprisingly disrupted by an external force. Rudina Seseri laid out the podcast. She’s been in every camp: She worked at Microsoft, founded her own startup...

Love him or hate him, it’s hard to argue with the fact that Elon Musk has captured our attention. Every time he launches a rocket into space or sends a car into orbit, we’re rooting for him. We want him to succeed? But why? Why are we rooting for these seemingly crazy ideas? Because he’s offered a point of view that we can get behind. One that says, “Even if this project fails, eventually, it’s go...

In my book Predicting The Turn, I talked about the concept of disrupting the disruptors where the Fortune 500 can take inspiration from the startups that are out there. To see a perfect example of this we spoke with David VanHimbergen Head of Springboard at The Kraft Heinz Company, which is the food giant’s startup incubator, accelerator, and partnership-seeking initiative. “We have to be comforta...

B2C winners know the math behind performance marketing. But they've also ingested the lesson of brand. There’s been a realization that, you can know the math and run the economics, but it's a long game. You've also got to know the customer and create incredible experiences for them So, understand what the math says from a performance marketing perspective. And understand the experience that you've...

If you’re an entrepreneur, time is on your side.  That’s probably not something you’ve heard before, but here’s what I love about legendary entrepreneurs: Everyone else sees obstacles, and they only see opportunity. Scott Dorsey is one of those legends, and he see the constraint of time as a powerful ally That’s just one of the many topics we discussed on this episode Scott lets us come behind the...

Venture capital is all about investing in disruption. How come the industry itself hasn’t been disrupted? n the venture industry, 9 out of 10 investors are trying to look better, sound better, and know more than the others, and 1 out 10 are actually trying to do something different. How come in an industry so intently focused on funding disruption, the vast number of people all do it the very same...

In the tightest labor market ever, people have a ton of options. If you’re not rolling out the red carpet, the talented won’t join. Getting the right talent that knows how to keep pace with the changes in today’s world should be top of mind for every company. Few understand this better than Nick Comydas of Hunt Club, a recruiting firm that uses crowdsourcing technology to find companies the best p...

Every major industry has been forced to focus on innovation. You can’t ignore it, and it’s not just because someone might come by and take some of your business, but you have the potential to be massively disrupted in a very short period of time. Our guest on today’s episode of Predicting The Turn is Joe Medved, a venture partner at Lerer Hippeau. As an expert in innovation and investment banking,...

What does a journalist who spends every single day with CMOs think about how today's marketing leadership can help define the future of business? I grabbed a quick interview with Jenny Rooney, editor at CMO Forbes, while at Cradle Marketers, an event about shaping the future of marketing held at Miami University.

“How necessary is playing in the sandbox?”. “It’s the price of entry to compete as a business professional.” Nimble, digital-first companies are the ones that succeed. Pete Blackshaw has a very unique blend of big company, small company, and public policy experience. He’s been a digital change agent at large companies, a founder of startups, and he’s even worked in the California legislature. On t...

Kyle Schlegel gets asked every day what Roger Federer is like, or real, when the camera’s not on him. The truth: he’s exactly the way he is on camera. That’s a powerful level of authenticity and it’s a growing trend. It’s also just one of the big ways technology has changed the landscape for marketing leaders of sporting goods companies. At Brandemonium, I got to sit down with an expert on this to...

How do you hold on to an entrepreneurial mindset in an industry as established as food, beverages, and hospitality is? To find out, we invited Kevin Burke, Senior Director of Global Marketing - Innovation at Beam Suntory, to join the Predicting the Turn podcast.

Everyone’s trying to predict disruption. Big brands, venture, and startups. How do each of these perspectives think differently about the issue? More importantly, how can a show with these 3 perspectives help listeners predict the turns in their industries? Dave Knox’s background is at the intersection of the worlds of big brands and startups. He started his career at Proctor and Gamble as the Fou...

CPG companies are being disrupted left and right. Where they struggle, brands like Inspire & Arby’s have figured it out. Technology innovation is causing massive disruption in many fields, especially CPG. Companies are too slow, encumbered by corporate bureaucracy. Instead, they need to leverage their resources in a streamlined way toward proactivity, higher order thinking, and how to add holistic...