Jenny Melrose: Business Strategist
Practice to Profit: Simple Business Growth Strategies for Sustainable Success
Practice to Profit is the podcast for service-based business owners, creators, and entrepreneurs who are tired of being busy but not profitable. If you’re overwhelmed by endless to-do lists, inconsistent income, or building your business alone, this show helps you shift from scattered effort to intentional growth. Each episode delivers practical business strategies, mindset shifts, and execution frameworks that help you prioritize the right actions, build sustainable systems, and turn your daily work into real profit, without burnout. Through honest conversations, expert interviews, and actio...
Author
Jenny Melrose: Business Strategist
Category
Podcast website
Latest episode
Jul 6, 2026
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Episodes
Tips for Blogging as a Business for 2023 10.10.2022 10:58
We learned a great deal about blogging as a business so far in 2022 and there are 5 tips that I want you to move forward with into 2023. The first thing that I want you to keep in mind, even before we get into the tips, is that in order for your blog to be seen as a business you have to see it as one first. You have to stop putting aside your blog in order to take care of menial tasks that aren&ap...
How You can Achieve Your Goals: 3 Principles You Must Master with Tee Forever 03.10.2022 24:23
We set goals because we want to achieve something that we have never achieved before, but in order to do that you need know how you can achieve your goals and we've got three principles for you that will help you achieve them. Our guest’s name today is Theresa Forever . Theresa helps struggling goal-getters to become real life trail blazers. Basically helping these people become the first pe...
How to Use Pinterest Ideas Pins as Part of a Sponsored Campaign 26.09.2022 10:04
Understanding how to use Pinterest idea pins as part of a sponsored campaign can greatly change the price that you charge on a proposal. You do not individually tell a brand what you charge for a Pinterest pin, an Instagram reel, an Instagram post to your feed, a blog post or an email blast. All of those things I want you to have prices for, but we're going to give them a package price. Tha...
Instagram Reel Tips and Tricks with Tina Lee 19.09.2022 19:20
One of the hottest features of Instagram are reels, which is why Tina Lee is sharing her Instagram Reel tips and tricks. Our guest today is Tina Lee. She started off as an influencer and content creator in the travel and lifestyle niche about five to six years ago. About two years ago, Tina started a course called the full-time influencer program which is a separate page where she teaches people h...
How to Find Brand Contacts for Sponsorships 12.09.2022 10:19
Monetizing your influence through sponsorships is a great way to diversify your income, but you need to know how to find brand contacts in order to develop those relationships. Before we try to find the brand contacts, we need to determine what brands we are actually going to pitch. Now, in order to do that, you have to start with your positioning. You need to understand what problem you solve fo...
How to Overcome Entrepreneurial Anxiety 05.09.2022 22:28
Entrepreneurial anxiety starts when the highs and lows of your business become difficult to overcome, but there are ways to combat it. Our guest's name today is Lianne Kim, she is a business coach for mama entrepreneurs, she helps them build successful and profitable businesses so they can live their wildest dreams. At the beginning of Lianne’s business, she felt really excited and joyful eve...
5 Out of the Box Ways to Work with Brands 29.08.2022 12:46
In order to work with brands on sponsored content, you need to be able to stand out to a brand and show them how your audience is the perfect fit for them. Today, we're gonna dive deep into five out of the box ways to work with brands. Join Pitch Perfect Live 2022. Read more HERE. Support the show
Cause Marketing Example with Influencer Iryna Fedchenko 22.08.2022 20:59
Cause marketing is a way in which entrepreneurs can bring to light important social issues and today we're diving into a cause marketing example with an influencer. Our guest's name today is Iryna Fedchenko , while she is a full-time influencer on Youtube, she also coaches other influencers. Iryna helps her clients level up and work with brands they have dreamed about working with. She i...
300th Episode: A Look Back 15.08.2022 10:40
We are celebrating the 300th episode of the podcast by reflecting on all that we have learned over the past five and half years. That’s right, the 300th episode! And for me, it's not about the length of time. It's about the number of consecutive times that this podcast has come out. Read more HERE . Support the show
Zone of Genius Examples when it comes to Outsourcing 08.08.2022 19:36
On today's episode we have special guest Emily Perron giving us examples on zone of genius when it comes to outsourcing. Emily is a productivity coach for creatives, she mostly works with bloggers, content creators, and influencers. Not only to uncover their zones of work but also to build their teams because if you want to spend more time in your zone genius , you have to get some help doi...
How to Administer a Content Marketing Audit of Your Business 01.08.2022 10:21
Identifying key factors that are impacting your content strategy allows you to conduct a content marketing audit on your own content. In episode 275, Content Plan Vs Conten Strategy , we talked with Amanda Warfield about the difference between the two and which one you should put in place to benefit your business the most. Today we’re going to walk through the key indicators that you can use to co...
How to Improve Email Open Rate with Liz Wilcox 25.07.2022 27:12
One of the most important pieces of email marketing is knowing how to improve email open rate, which is why we're taking a deep dive into it today. Our guest’s name today is Liz Wilcox , you know that feeling when you listen to an awesome podcast or you go to a webinar and there’s somebody out there that says “Oh my gosh, you gotta email your people”. So you go over to your computer and open...
How to Social Media Detox as a Business Owner 18.07.2022 9:27
Understanding the benefits of a social media detox is great, but actually putting into practice how to social media detox is game changing. In episode 294, Social Media Detox Benefits , we talked about the benefits of a social media detox. We also talked about that this isn’t something that needs to be done cold turkey, but is something we should do with insights from our engagement and revenue i...
How to use Pinterest for Bloggers 2022 with Carly Campbell 11.07.2022 28:10
On today's episode we have Carly Campbell talking to us about how we can successfully use Pinterest as bloggers to grow our business and create traffic on our page. Our guest’s name today is Carly Campbell, she is a fulltime stay at home mom and blogger. Carly started blogging in 2016 when she was pregnant with her first child, she knew that going out of the house to work was not something sh...
Social Media Detox Benefits as a Business Owner 04.07.2022 9:00
As an influencer a social media detox seems unreasonable, but when you unearth the benefits of a social media detox you may notice a change in your position. In episode 292, Setting Social Media Boundaries as a Business Owner , we talked about the importance of setting boundaries for both your mental health and the health of your family. Today we’re going to dive deeper into the benefits of a so...
Bundle Giveaway: How to Host One for Epic List Growth 27.06.2022 20:06
Bundle Giveaways can help your business big time by growing your list and introducing you to other people in your niche. Our guest’s name today is Cate Brubaker. She runs a blog by the name of International Dessert Blog, w here she shares sweet and savory recipes from Europe and beyond. Cate has been blogging, selling products, and running summits for around 10 years. Grab the Email List Growth...
Setting Social Media Boundaries as a Business Owner 20.06.2022 10:23
One of the biggest hurdles to overcome as a business owner with an online presence is how to set social media boundaries for your mental health and your family. In episode 290, How to Set Work Life Boundaries Working from Home , we talked about the importance of setting boundaries with social media and your phone. Today we’re going to dive even deeper into setting social media boundaries because...
How to Grow a Blog with Chef Dennis Littley 13.06.2022 26:13
Knowing how to grow a blog in 2022 becomes easier when you learn from those that are continuing to do it today. Dennis Littley is known as Chef Dennis around the blogosphere and has been for quite some time. He started his site Ask Chef Dennis in 2009 as a resource for his culinary students and it just blossomed from there. Grab your Email List Growth Guide. Read more HERE. Support the show
How to Set Work Life Boundaries Working from Home 06.06.2022 10:32
When you work from home having work life boundaries is important, but it’s even more important when you have a family that is home during your work day. Many of our lives and work life balance changed with the pandemic. Some of us who had worked from home for years now had are partners and children home with us. Some of them may still even be home because their business found that it made more sen...
How to Get Unstuck in Your Business & Life 30.05.2022 19:49
My guest’s name today is Charity and she’s a change coach and I know you’re wondering “well, what in the world is a change coach? How is it different from anything else?” Read more HERE Support the show
What is a Tripwire Product with Examples 27.05.2022 9:24
Understanding and how to utilize a tripwire product can make a huge difference in passive income for bloggers with products or services. Last week I talked about promotional emails and I used the industry term of tripwire product and realized that I needed to clarify exactly what a tripwire product is and share some examples of some for specific niches. Grab your List Growth Guide . Read more HERE...
Importance of Nurture Emails & How to Effectively Use Them with Allea Grummert 23.05.2022 24:43
Growing an email list is great, but you need to have nurture emails that you effectively use to grow your business. Allea is an email marketing strategist and conversion copywriter at Duett . She helps online business owners make a killer first impression through automated welcome and nurture sequences that engage readers, build brand loyalty and optimize conversions for sales and site traffic. Gr...
How to Write a Promotional Email 20.05.2022 8:53
Understanding how exactly to write a promotional email so that you can sell your products and services is the key to passive income sales. The first piece that we need to talk about are the elements of a promotional email. We did something similar when we talked about the nurture email . The purpose of a promotional email is to make sure that you are selling a product or service. It's not t...
How to Legally Protect Your Online Business with Brittany Ratelle 16.05.2022 25:54
On today’s episode we have special guest Brittany Ratelle talking to us about how we can legally protect our online business! Brittany is an attorney that specializes in helping creators or creative entrepreneurs better understand the legal side of their businesses with done for you services and templates. Grab your Pitch Guide. Read more HERE . Support the show
Nurture Email Examples for Bloggers 13.05.2022 10:47
We’ve talked about the importance of email marketing, but today we’re going to dive into nurture email examples. We talked about the difference between nurture and promotional email as well as what kind of emails you should be sending as a blogger in the episode from last week. Email marketing is the number one thing that I see needing to get fixed in the businesses of my mastermind members, whic...
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