Practice Advantage

In this first episode of the Future of Eye Care series, we sit down with the head of VSP's Global Innovation Center, Ruth Yomtoubian to discuss the future of eye care and how innovation happens. Key Takeaways: Innovation isn't just about disruption and the future. True innovation respects the past, understands the presents, and seeks to solve the problems of the future. Two key trends Ruth is foll...

In this short episode, Dr. Manning introduces the Future of Eye Care Series, a new series from the Practice Advantage podcast. Over the coming weeks, we'll be exploring the demands of the patient consumer in the future, the advancements technologies and technology companies are making in healthcare and eyecare. Artificial intelligence is a huge topic of conversation in all industries. In this seri...

Setting goals is critical to business success. In this episode, Dr. Manning shares goal setting tips for accomplishing the success you want this year.  Key Takeaways: Start with the end in mind. Envision December 31, 2024 and look back on the year. What happened over the course of the year. Where's the practice and what success did we have along the way? Set SMARTER Goals. Your goals should be: S...

In today's episode, I sit down with Dr. Jerry Robbin to discuss the clinical and business impacts of dehydrated amniotic membranes in practice and his paradigm shifting experience with the PECAA K-DISK.  Key Takeaways: For a practice to truly expand in dry eye management, a number of things are important to have: Diagnostics - Inflammatory testing, tear osmolarity, and meibography Treatment Option...

In today's episode, I sit down with Dr. Mila Ioussifova and Roger Kennedy to discuss the clinical and business impacts of cryopreserved amniotic membranes in practice, especially with patients with dry eye.  Key Takeaways: The easiest way to bring amniotic membranes into your practice are by just doing it. Learn about application tools, patient education, billing and coding from the companies them...

Gratitude is a critical skill for leaders managing people. Leaders that express gratitude on a regular basis have dramatic impacts on their culture, their people, and their business's performance.  Key Takeaways: Gratitude and thankfulness are two separate concepts but are similar expressions of deep appreciation for a person, an action, or thing. Leaders who express gratitude are more effective,...

In this episode, I sit down with PECAA's Marketing Member Business Advisor, Shelby Wade, to discuss the importance of launching a 'Use It or Lose It' campaign to drive more patient exams into your office. Key Takeaways: Overall, it's important to follow a yearly marketing calendar with each quarter focusing on a different type of campaign. The end of the year is great for a "Use It or Lose It" cam...

** Don't miss out on an extra $5 rebate for all commercial VSP Eye Exams extended through December 31, 2024. Earn up to an additional $15,000 in 2023 and up to $30,000 in 2024. Visit www.pecaaexamrebate.com now!** In this episode, my guest is Founder & CEO of focalCenter , Dr. Ron Krefman to discuss the power of leveraging demographic data in understanding who your patients are, how to market to t...

** Don't miss out on an extra $5 rebate for all commercial VSP Eye Exams extended through December 31, 2024. Earn up to an additional $15,000 in 2023 and up to $30,000 in 2024. Visit www.pecaaexamrebate.com now!** In this episode, I sit down with Brant Southwell and Pierre Bertrand of neurolens to discuss implementation of their newest technology, N3. N3 takes the neurolens measuring device into v...

** Don't miss out on an extra $5 rebate for all commercial VSP Eye Exams between now and the end of 2023. Visit www.pecaaexamrebate.com now!** Vision Expo West is this week and having a game plan in place ahead of time is crucial to success when it comes to purchasing frames and equipment for your office. IN this episode, I sit down with Bryan Hoban and Kayla Groves from our member business adviso...

** Don't miss out on an extra $5 rebate for all commercial VSP Eye Exams between now and the end of 2023. Visit www.pecaaexamrebate.com now!** Your practice and business is only as successful as the quality of team members you employ. Searching for, interviewing, and hiring great candidates is one piece of owning a business that consumes a lot of energy and time for owners and managers. Hiring for...

** Don't miss out on an extra $5 rebate for all commercial VSP Eye Exams between now and the end of 2023. Visit www.pecaaexamrebate.com now!** In this episode, I sit down with Dr. Brianna Rhue, owner of West Broward Eye Care in Tamarac, FL to discuss her recent buyout of her partner to become sole owner.  Key Takeaways Timing is a critical part of the process. Put in the time and energy ahead of t...

** Don't miss out on an extra $5 rebate for all commercial VSP Eye Exams between now and the end of 2023. Visit www.pecaaexamrebate.com now!** Do you want to create a great customer experience for your patients? Do you want to make life easier on your team? Allowing patients to book and change appointments online is a great tool to do both.  Key Takeaways: Demand for online scheduling is high 20%...

** Don't miss out on an extra $5 rebate for all commercial VSP Eye Exams between now and the end of 2023. Visit www.pecaaexamrebate.com now!**   In this episode, I sit down with Cindy Morgan Jaffe , founder of the Positive Money Club and author of the book Positive Money to discuss how we look at and think about money and the impact it has on our business. Key Takeaways: In many ways, the messages...

** Don't miss out on an extra $5 rebate for all commercial VSP Eye Exams between now and the end of 2023. Visit www.pecaaexamrebate.com now!**   On today's episode, I sit down with employee engagement expert Richard Hadden to discuss simple strategies for keeping the great talent you already have and attracting great new talent.  Key Takeaways: Culture is the personality of the business. You can f...

In this episode, I sit down with impact expert Janna Jorgensen, founder of ION Leadership Consulting to discuss a framework for human impact, leading teams, and engaging the purpose of your business. Key Takeaways: Purpose drives impact. Understanding your why is critical to having the impact you want to have. Purpose is what you want. Impact is what you actually do. The bigger the difference betw...

In this episode, keynote speaker and culture expert Greg Hawks shares his philosophy of Ownership Culture and how practices and businesses identify where their people are and engage them deeper.  Key Takeaways: Culture starts with the values the business has and are often the really good things of how the practice runs. Start by defining and spotlighting them regularly. Culture in a small business...

In this episode, I sit down with eye care industry veteran Grant Larsen to discuss effective change. Successful businesses are easily able to adapt, change, and add new services/ products based on the needs of their customers. As a business owner and leader, it's imperative we recognize steps to success and lead them within the business. Key Takeaways: Change is difficult. Don’t think you have to...

In this episode, I sit down with culture catalyst Erin O'Malley to discuss the reasons we don't like difficult conversations and having to provide constructive feedback to friends, colleagues, and employees.  Key Takeaways: Many don't like having difficult conversations due to the effects it could have on the relationship. We play "What If?" games for the negative, yet we should really look at the...

In this final episode from the PECAA Annual Meeting in Nashville, VSP Vision's Shauna Harrington leads an interactive, audience participation course on attracting and keeping great employees in your practice. Key Takeaways: One bad apple spoils the whole bunch. People don’t leave bad jobs, they leave bad leaders. Having a handbook sets performance expectations that help facilitate productive peopl...

In this episode from the PECAA Annual Meeting, Marketing4ECPs President Kevin Wilhelm shares strategies for building a practice brand your patients will love and pay more for. .  A commodity is something purchased solely on price and convenience. Brand loyal customers pay 20% more on average for the same product. Be unique - own a single idea and be better at it than anyone else.  Be memorable Foc...

Back for another episode of the Practice Advantage podcast, speaker, author, and inspirer Chris Tuff shares more on deeper, authentic connection, and the power it brings to a practice.  11% of employees are in the right job to match their personality profile. Investing more time how we're wired is important to impacting a practice's culture and talent.  3/5 out of employees would leave an employer...

On this episode, I sit down with Teri Thurston , PECAA's Billing & Coding Advisor to discuss the biggest issues practices face with their billing and coding processes and how to fix them.  Key Takeaways: Start at the beginning - with insurance verification. Verifying the patient's insurance ahead of time informs the practice on how to best care for the patient and leverage those benefits before th...

Do you want to build a great referral network with providers in your area to drive greater specialty care adoption and expand your patient base?  Key Takeaways: Evaluate the current realities of your referral networks Determine the referrals you want and establish your referral policies and procedures Reach out yourself to the providers in your area as much as you can Don't be afraid to refer and...

In this episode, I sit down with Dr. Sahil Dosaj , owner of Miller Optometry in Yucaipa, CA, to share his experience in buying another practice to scale his business.  Key Takeaways: The opportunity to scale can come along at any time. Be prepared and ready in your current practice location(s) to be able to say yes when the opportunity presents.  Buying a practice means acquiring an established br...