Practical Pivots

Lee explains why prospecting isn't dead and shares the one opportunity 99.99% of salespeople miss, with insights from his bestselling book, Sell Different!

Doug explains why the stakeholder problem isn't real and why vanity metrics are good. He also talks ecosystem marketing, agency accountability, and the rise of sessionized content.

Author Christina del Villar explains how to have a more effective and influential marketing career through her G.R.I.T. methodology.

Joe shares the most successful piece of content he created at Contently, how he's approaching a new space in his role at A.Team, and the number one ingredient for effective content.

Dan shares examples of customer experience done right, how to approach CX, and how it's tied to employee experience with insights from his bestselling book, The Experience Maker.

Vaibhav explains the story behind Hubilo's event management platform, what the future of virtual events looks like, and how event marketing is shifting from branding to demand gen.

Atul breaks down the most common lie marketers tell and explains the role of both emotions and reason in marketing, with insights from his book "Lies, Damned Lies, and Marketing."

Industry Dive co-founder and CEO Sean breaks down marketing lessons from a media company, the problem with precision marketing, and the blessing (and curse) of bootstrapping.

Former oDesk (now Upwork) CEO Gary Swart explains the formula for a successful marketplace, predicts the future of workplaces, and shares his approach to investing.

Rachael Shayne, Chris Savage, Steve Pockross, Liz Giorgi, Jamie Bennett, Justine Jordan, Devin Bramhall, and Stephen Lease share insights on how to turn your people and culture into your greatest asset.

Breef founders George and Emily explain how the traditional agency-client relationship is changing, what agencies wish in-house marketers knew, and how brands are using their platform to ship faster.

As host of the Marketing Book Podcast, Doug shares his picks for the best marketing books of 2021, including one you can anonymously send to your CEO. 

Nick explains the creative process behind his extreme sports films and adventure cinematography for Red Bull. He also talks about the importance of streamlining your process and the ultimate metric for successful content.

Alex shares lessons from a marketing career in the music industry, including what we can learn from icons like Gene Simmons, the value of old-school channels like trade shows and trade journals, and what it was like meeting Chaka Khan.

Superpath founder Jimmy Daly talks Slack communities, explains strategies for aligning sales and marketing, and shares lessons from the various stages of his career in content.

Lifecycle marketer Kait Creamer tells what has her hooked on email, the importance of emotional intelligence in marketing, and where she finds creative inspiration. (Hint: it's everywhere.)

Stephen shares the story of how Goodr took the eyewear world by storm, explains the meaning behind his title of "Chief Executive Octopus," and talks mentors, activism, and fun.

Profitwell CEO Patrick Campbell explains the two pieces of retention, the biggest reason you're losing customers, and how to communicate price changes.

Wildbit's Head of Marketing Justine Jordan explains why hiring is a marketing problem, what she learned in her latest hiring experiment, and how the company functions with four day workweeks.

Rory Sutherland, Tim Riesterer, Dave Kellogg, David Cancel, Tamsen Webster, Tim Calkins, Philip Kotler, Suneet Bhatt, and Bob Kulhan share psychology-related insights from past episodes.

It’s not every day you get to hear from a living legend. This episode features the Godfather of modern marketing, Professor Philip Kotler. Professor Kotler has written 80 books, spent 50 years unpacking how and why marketing works, and evangelized core concepts like the 4 Ps. In addition to a masterclass in classic segmentation, targeting and positioning, in this interview Professor Kotler discuss...

What does it really mean to be data-driven? Cassidy Shield has applied his training as an engineer, a general manager, and an operator to the world of marketing and sales, transforming a revenue team into a truly data-driven machine. In this interview, he shares how marketers can get the most out of their data as well as: What not to measure What marketing’s North Star metric should be How you kno...

Jamie explains the new rules of HR around remote work, diversity and belonging, and time off. She also tells the hardest conversation she's had with a CEO. 

Tony shares his journey from poor high school athlete to global workout icon, how the P90X brand came to be, and the home fitness project he's working on now. 

Professor Jacobsen shares her research in feminist economics, the economic principles that marketers should know, and her view of the future of liberal arts as president of Hobart and William Smith Colleges.