Chris Spanier

Practical, Actionable Marketing

Business EN ↓ 142 episodes

A podcast for busy business professionals, giving you real, practical insights into how you can improve your marketing in just 4 minutes.

Author

Chris Spanier

Category

Business

Podcast website

www.wondercraft.ai

Latest episode

Jul 10, 2026

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Episodes

Episode #17 - The Power of A/B Testing 01.11.2023

Marketing can be some of the most fun and creative aspects of business. And while having a strategy and long-term plan is really important, it does no good to just sitting on the shelf. So here, in Practical, Actionable Marketing, we focus on real things you can do to drive your business forward.

Episode #16 - Write Better Call-To-Actions 29.09.2023

Marketing can be some of the most fun and creative aspects of business. And while having a strategy and long-term plan is really important, it does no good to just sitting on the shelf. So here, in Practical, Actionable Marketing, we focus on real things you can do to drive your business forward.

Episode #15 - The Power of Testimonials 29.09.2023

Marketing can be some of the most fun and creative aspects of business. And while having a strategy and long-term plan is really important, it does no good to just sitting on the shelf. So here, in Practical, Actionable Marketing, we focus on real things you can do to drive your business forward.

Episode #14 - How Much Social Media Is Enough? 29.09.2023

Marketing can be some of the most fun and creative aspects of business. And while having a strategy and long-term plan is really important, it does no good to just sitting on the shelf. So here, in Practical, Actionable Marketing, we focus on real things you can do to drive your business forward.

Episode #13 - Invest In Your Thought Leadership 29.09.2023

Marketing can be some of the most fun and creative aspects of business. And while having a strategy and long-term plan is really important, it does no good to just sitting on the shelf. So here, in Practical, Actionable Marketing, we focus on real things you can do to drive your business forward.

Episode #12 - Gated or Ungated Content 09.09.2023

Marketing can be some of the most fun and creative aspects of business. And while having a strategy and long-term plan is really important, it does no good to just sitting on the shelf. So here, in Practical, Actionable Marketing, we focus on real things you can do to drive your business forward.

Episode #11 - Crafting the Best Subject Lines 09.09.2023

Marketing can be some of the most fun and creative aspects of business. And while having a strategy and long-term plan is really important, it does no good to just sitting on the shelf. So here, in Practical, Actionable Marketing, we focus on real things you can do to drive your business forward.

Episode #10 - The Best Marketing Tool? Your Delete Key 09.09.2023

In this episode, we cover importance of pruning your writing, and how the delete key can be the key to developing your most effective marketing copy.

Episode #9 - You Need a Brand Guardian 09.09.2023

In this episode, we cover the role of a Brand Guardian and how they can help ensure consistency and integrity across all your marketing touch points.

Episode #8 - Good's Better than Perfect 04.08.2023

In this episode, we cover how embracing incomplete knowledge can help drive your business forward, and that why being good is actually better than being perfect.

Episode #7 - Simple Trumps Creative 04.08.2023

In this episode, we cover how to find success in simplicity by focusing on the power of clear and straightforward messaging. Creativity certainly has its place, but don't make your audience work too hard to understand what you're trying to say.

Episode #6 - Start With the Ending 04.08.2023

In this episode, we talk about the incredible power of starting with the end in mind, and how that perspective can help you overcome limitations by using your creativity and resourcefulness.

Episode #5 - A Simple Way to Make Complex Decisions 04.08.2023

In this episode, we cover a simple but effective way to make decisions, whether they are marketing-related or otherwise. It's a practical way to help remove the emotions that sometimes come into play so we can make the best decisions possible.

Episode #4 - Remember Who's the Hero of the Story 10.07.2023

In this episode, we cover the power of customer-centric storytelling and how to it can help you build stronger connections with your audience.

Episode #3 - The Power of Personas 10.07.2023

In this episode, we dive into how to craft personas which are tools to help you view your marketing through the eyes of the audiences you are trying to reach. They're a powerful way to step outside of our normal perspective and see the world from a different point of view.

Episode #2 - Creative Experiential Exercises 10.07.2023

In this episode, we cover a great experiential marketing exercise which you can use to come up with unique ways to better connect with your audience and customers by using your five senses.

Episode #1 - Generate Social Content Easily 10.07.2023

In this episode, we diving into how to generate social media content following five simple steps using your phone's voice-to-text feature and an AI tool like Chat GPT or Google Bard. And to learn more about us, please visit us at www.carpediemcg.com.

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