Veracity

PR Talk

Business EN ↓ 195 episodes

PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists! PR Talk is part of the Marketing Podcast Network. https://www.veracityagency.com/blog/podcast/

Author

Veracity

Category

Business

Podcast website

www.veracityagency.com

Latest episode

Jul 19, 2023

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Episodes

Fika Talk #7: Breaks are good! 02.04.2020

Take a break with us, it is Fika Time after all!!!!! Watch all Fika Talk episodes at https://www.veracityagency.com/fika-talk/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Fika Talk #6 Parvaneh & TK Share Arabic Coffee Afternoon Tradition 02.04.2020

We had a special talk with Parvaneh (Parv) Kalantari, owner of Vitality Home Realty and her 9 year old son, TK. First we got to celebrate their family's afternoon tradition of homemade Arabic coffee as she told us about how her family gathered to drink it every Friday afternoon as the kids ran around crazy at Parv's grandma's house. Parv's mom is from Syria and her dad is from Iran, so Parv weaved...

Fika Talk #5: Growing your business with the age of your kids 02.04.2020

Get ready for a long one that roughly (really roughly!) details the history of our company as I can't talk about growing a business alongside the age of kids without doing that.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Fika Talk #4: Interview with Diane and Maya Sykes 30.03.2020

Fika Talk #4: Interview with Diane and Maya Sykes On Friday we did a late Fika Talk so we could celebrate another culture's tradition by lighting the Shabbat candles with our Jewish neighbors Diane and Maya Sykes. After hearing their prayer we learned about how Diane set up her law practice, Diane S Sykes Attorney at Law, after her husband nudged her to do so (interesting the similarities we might...

Fika Talk #3: Abundance Through Loss 27.03.2020

How the act of shedding unnecessary or unwanted things, yes even clients or jobs, can be beneficial in the end. Less is more. See them all at https://www.veracityagency.com/fika-talk/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Fika Talk Takeover #2: Volunteering to Create Business 26.03.2020

How Volunteering Can Boost Resumes And Even Launch Businesses Three Professional Volunteer Ideas That Will Add Skills And Increase Connections  You may have heard recent notions from leaders in the small business community nudging people who have lost their jobs towards volunteer work. When I first heard this idea I was taken aback because I thought maybe that was an insensitive comment for those...

Fika Talk Takeover #1: Introduction 25.03.2020

Announcing a new series my daughter, Audrey, and I are putting together called Fika Talk, inspired by our time in Sweden where the Fika state-of-mind reigns. Highly regarded as an essential part of life and business within the Swedish culture, the Fika break occurs in the afternoon. It is a revered time to recharge and connect with colleagues and friends over coffee and cake.  Learn more about you...

Episode 81: COVID-19, A Special Science PR Episode with Marvin Stockwell, St. Jude Children's Research Hospital 06.03.2020

Coronavirus PR Management & Insights into Science PR A Special Episode with Marvin Stockwell, St. Jude Children's Research Hospital Only another PR person would drop what they are doing to help other PR people during what must be a very busy time. That's why I love our community of giving, helpful PR friends around the globe. Today I got on the phone with Marvin Stockwell, Director of Media Relati...

Episode 80: Wil Reynolds: Seer Interactive 04.03.2020

With Engage right around the corner, host Amy Rosenberg sat down with Wil for a preview of his keynote and talked about how data will change marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 79: PRSA ICON Interviews: Adam Ritchie, Elizabeth Edwards & Marvin Stockwell 20.02.2020

Three Voices from PRSA ICON 2019 Earlier this fall, PR Talk Podcast host Amy Rosenberg attended the PRSA International Conference (ICON) in San Diego. In addition to learning new tips and techniques her team is already putting into practice for Veracity's clients, Amy had the opportunity to sit down with three conference presenters to hear their perspective on the PR profession.  Learn more about...

Episode 78: Tom Fuller & Dave Thompson: the APR 06.02.2020

An APR jumpstart transforms service-providers into C-suite advisers Read the entire recap at https://www.veracityagency.com/public-relations/the-apr/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 77: Kim Moore: Oregon Business Magazine 24.01.2020

PR Talk host Amy Rosenberg talks with Kim about connecting local business to the larger trends that matter as well as tips for PRs seeking coverage. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 76: Habit Change 10.01.2020

Tricking Ourselves Into Doing Our New Year's Resolutions  We Uncover Our Personal Tendencies from Gretchen Rubin's Habit Change Quiz  In this PR Talk episode, Mike and I uncover our own tendencies, discussing how they relate to each other, while also touching on the other tendencies and how each might approach PR.  Read the entire write-up at https://www.veracityagency.com/podcast/habit-change/ Le...

Episode 30.1: Steve Strauss: Small Business Saturday 20.11.2019

Are you ready for Small Business Saturday?  With Small Business Saturday on the horizon, we think it is a perfect time to rerun our interview with small business expert Steve Strauss. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 75: Elyse Stoner: Fresh Perspective 06.11.2019

In this episode of the PR Talk podcast, Elyse joins host Amy Rosenberg for a conversation about her event philosophy and why ROI may be the wrong framework to measure an event's success. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 74: Talia Beckett Davis: Women in PR 23.10.2019

For more than a decade, Talia Beckett Davis has blazed a trail for women in the Canadian PR industry and here in the states. She's the owner of Pink Pearl PR — which works with luxury brands targeting female consumers — and FEMpreneur, an agency helping female entrepreneurs thrive through personalized coaching. If that isn't enough, Talia is also the founder of The Organization of Canadian Women i...

Episode 73: Rhoda Weiss: PRSA International 09.10.2019

In this episode of the PR Talk Podcast, Amy Rosenberg chats with Dr. Rhoda Weiss, CEO of Rhoda Weiss & Associates, Inc. and this year's chair of the PRSA International Conference in San Diego. During their conversation, Rhoda shares some fascinating tidbits about her long history in PR and gives podcast listeners the full download on what attendees can expect from the upcoming conference.  Read th...

Episode 72: Mark Mohammadpour: Chasing the Sun 25.09.2019

"Living Our Best PR Life" is Mark Mohammadpour's Motto as He Helps Communications Pros Thrive In this episode of the PR Talk podcast, Amy Rosenberg sits down for an extended talk with Mark Mohammadpour of Chasing the Sun — a health coaching company for communications professionals.  During their conversation, Mark shares the story of his weight-loss journey and how that personal transformation ins...

Episode 71: Rebecca Dersh: Cision 11.09.2019

Bringing PR into the Digital Age with Cision's Rebecca Dersh If you're a PR pro, you've probably already used Cision to pull media lists. However, as  Amy  found out in this interview with Rebecca Dersh — Public Relations Manager for Cision — the platform can do so much more.  As Rebecca describes it, Cision is a software solution helping PR and communication pros reach, target, and engage their a...

Episode 70: Mark Knowles: So Much More Than Swivel 28.08.2019

Mark Knowles On So Much More Than Swivel Two secrets to Mark Knowles' success, both personally and professionally, are to always be curious, and to fail fast and learn from those failures. I interviewed Mark for Episode 70 of the  PR Talk podcast . We had a candid conversation about a range of topics that went beyond the upcoming marketing conference he's organizing in Bend called  Swive l and del...

Episode 69: Work/Life Balance 25.07.2019

Work/life balance is a popular topic for all industries and job-types. Amy and Mike talk about how they strive to strike the right ratio and provide tips for listeners on the PR Talk Podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 68: PR Tools 10.07.2019

In this episode of PR Talk, Amy shares her view that the most important PR Tool is not the mind, relationships, a press release or even her favorite, the telephone. She insists that the most important PR tool is instinct. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 67: When to Use a Press Release 03.07.2019

The Press Release does have a place in the modern PR toolset. Amy talks about the type of news that writing a press release will help you get and potentially expand coverage for. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 66: How to Start a Podcast with PRSA Oregon 27.06.2019

This episode of #PRTalk is a recording from a PRSA Oregon event we did about the Ins and Outs of Podcasting. During the hourlong presentation at the University of Oregon in Portland, we spoke about why we started PR Talk, our processes and the technical requirements. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 65: Should Media Members Switch to PR? 19.06.2019

Should Media Members Switch to PR? Dan Lee with PR Talent  Dan Lee, from PR Talent, is back to talk about how and why members of the media are transitioning to careers in communications. Dan is a recruiter that works with agencies and companies looking for PR and communications talent. As a former journalist himself, he has great insight into transitioning from being a member of the media to commu...

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