PR Resolution podcast

Steve Strickland is the co-founder of new award-winning PR agency Talker Tailor Trouble Maker. He has led the agency for two years alongside partner and long term colleague, Gary Wheeldon. Before starting Talker Tailor Steve held three creative director roles at agencies; Weber Shandwick, freuds and most recently M&C Saatchi PR. Where he was tasked with safe-guarding the quality of creative pr...

Gini Dietrich is the founder and CEO of Arment Dietrich communications, editor of one of the most popular US PR sites, Spin Sucks and has been pioneering paid erned social and owned (PESO) strategies in communications for years. Gini sets PESO strategies for businesses as well as trains PR pros on how to build plans, work with clients and measure effectively. She is an expert in multi-channel comm...

Stella Bayles interviews James Alexander, the head of influence and advocacy at global drinks business Diageo. Stella and James discuss the multi-channel marketing campaigns Diageo run and why measurement of the activity is so key to the business. Stella finds out how Diageo marketing teams and agencies use a version of the PESO (paid, earned, shared and owned) model to organise and measure activi...

Stella interviews Nicole Moreo, who is North American chair of AMEC and one of Ketchum's global research and analytics leaders on PR measurement. Stella finds out how PR teams can guage how well they're analysing their communications activity and compare with others in the industry through a new free tool from AMEC. Nicole also shares her fascinating career journey of going from economics...

Podcast host, Stella Bayles interviews HubSpot's Global Partner Program Manager, Iliyana Stareva on new Public Relation's approach 'Inbound'. Coming from a traditional PR background and now working in software whilst consultaing agencies, Iliyana is an expert in the techniques of Inbound PR. She believes this is more powerful for brands than traditional proctive media relations pro...

This episode of the PR Resolution podcast covers the whole spectrum of artificial intelligence and how it's affecting Public Relations now and in the future. Stella interviews technology expert Adam Hirsch on the topic. Together they cover how PR teams should be talking to clients and stakeholders about AI, the difference between automation, technology and AI and how Public Relations needs to...

In episode zero, the first in the series of the PR Resolution podcast, host Stella Bayles explains her background and why she believes the industry needs a straight-talking, plain language knowledge source right now. The PR Resolution podcast will cover hot topics in Public Relations. Stella, promises to dispels the myths and with the help from an expert each episode, will break down the jargon an...