PR Not BS

In this podcast Fiona talks to entrepreneur & business investor James Phipps talks about how important PR was in his former role as CEO and then chairman of IT communications company  Excalibur and why he believes in PR today and recommends it to the businesses he invests in.  He shares some of his thoughts around this and also talks about the value of both local media coverage and national me...

In this podcast Fiona talks about drafting a media list, or media lists for your business. It’s great to plan stories and to identify which ones might be suitable for the media but what then? Where do you send them? This is where media lists come in – do you want local, regional, trade/sector coverage? Are you after national exposure (that’s a whole different journey) or are you missing a trick by...

Plan Your PR for 2022 – in this podcast, Fiona talks about planning PR for a year based around both proactive stories (stories in your business or organisation which you don’t make the most of) and also reactive stories – what is happening in a year which you can react to, have a view on, comment on. She will offer hints about how to gather stories by looking at the natural ebb & flow of the y...

In this podcast, Fiona talks to Lisa Berry of Cheeky Little Prints around how PR can support a product based business, what PR means to her and how important Christmas is in her business. Lisa will talk about planning, the challenges around her supply chain in the run-up to a busy season and when Christmas starts for her own business. Would you love my expert PR eyes on your business? Do you need...

In this podcast, Fiona will talk about how to use the season of Christmas and all associated festivities as a ‘PR hook’ to attract the media, to proactively engage with them and to reference it across social media and blogs. It talks about how for some businesses Christmas begins in June & July to make the most of the ‘buying’ vibe which takes place in December. This podcast could help you thi...

Fiona Scott is a no-nonsense PR professional, a former TV journalist who tells it as it is! She chose this podcast title for good reason – to counter the smoke and mirrors around the world of PR. Fiona bats aside the nonsense and dispels the smoke and mirrors around the world of public relations and instead presents you with practical advice, hints, tips and inspiration. She will help you use PR i...