PR After Hours with Alex Greenwood

The pandemic has, seemingly overnight, changed so much about the way consumers shop. How do businesses compete in this challenging, hyper-digital environment? We'll find out as we welcome Ryan Mason. a renowned businessman, entrepreneur, and former athlete. Ryan is the Founder & CEO behind Luxe Brand , America's leading luxury shoelace provider, of which has been featured on Good Morning Ameri...

It's normal to defer to the woman who signs your paycheck, but is she the best person to face the cameras? Listen in for information excerpted from this article , along with Alex's take on this sensitive subject. *+*+ Support the Virtual Lounge! Listeners, we are asking for your support to keep the show going, with opportunities for special content and messaging for your business. Click the link t...

What role does creativity play in a crisis communications situation? We're going to find out in our premiere Season Two episode featuring our interview with author Nir Bashan , a world-renowned creativity expert. Listen in to hear concrete examples of why creativity can potentially help--or even save--a brand in a crisis. Listen on Anchor , Apple Podcasts or wherever you get your favorite pods. Wa...

PR After Hours had a great first season, posting more than 55 episodes! It's been a fun experience, but a little exhausting. So, we will now take a two-week hiatus to recharge the batteries and restock the lounge. (Okay, okay...we may sneak in a new episode or two during the hiatus, but we will not be interviewing guests again until mid-August, 2020.) We will be back with new episodes for season 2...

Artificial intelligence as it pertains to public relations and marketing has captured the headlines—and even an episode or two of this show. Today, however, we look away from AI and look at EI — Emotional i ntelligence . Does emotional intelligence play a role in the Public relations profession? We’re going to find out as we welcome Alan Samuel Cohen to the virtual lounge. Click here for Alan's Fr...

Being a public relations professional is stressful enough, never mind during a pandemic! In this episode, we share some self-care tips from an article by Kylie Mojaddidi . So, take a deep breath, put your feet up, and give it a listen. It's good for you!  Support the Virtual Lounge! Listeners, we are asking for your support to keep the show going, with opportunities for special content a...

We are asking for your support to keep the show going, with opportunities for special content and messaging for your business.  Click the link to add a buck to the tip jar! https://anchor.fm/alex-greenwood1/support A Little Help? If you like the show, let the world know! Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Here's how: https://d...

Do your public speaking skills need some help, particularly in the online realm? Well, you're in luck as Alex welcomes Brenden Kumarasamy , Founder of MasterTalk , to the virtual lounge. As an experienced speaker and facilitator, Brenden understands that audience members need to walk away captivated, and above all, inspired to master the art of communication. In this spirited discussion, Brenden s...

Are you tired of just getting by the day, hoping for the weekend to come? Do you feel tired of just trying to stay positive knowing that deep inside you, you are not happy at all? Do you wonder why some people manage to build long term success while you can’t make your motivation last long enough to succeed? Then, this episode is for you.  Today we welcome Natsune Oki , host of LifeUpEducatio...

This is the episode for everyone who needs help bolstering marketing efforts! Dave Schneider founded Shortlist , a marketing un-agency that specializes in helping businesses increase their traffic and revenue through SEO. He talks about helping entrepreneurs scale up their business through Link Building, SEO, Web Design and Development, and the Shortlist Metrics Tool. Learn more: https://shortlist...

Should you always respond in a potential crisis situation? Alex shares insights on why sometimes the best response is no response--and gives advice about not wrestling a pig. Additional source materials here and here . Not cited but worth a read, here . Listeners, we are asking for your support to keep the show going, with opportunities for special content and messaging for your business. Click th...

If you have any fears, apprehensions, or questions about starting a podcast for your brand (or for your clients) you must listen to this interview with Hernan Sias, co-host of the Business Bros podcast! Learn how podcasting has changed his life and the way he and his partner built their network. Be sure to visit  www.businessbros.biz/setup  to register for the Business Bros free training...

It's not enough to mouth the words--organizations must correctly frame communications about diversity, inclusion, and equity. Alex references an excellent piece in the Harvard Business Review that should be required reading for all professional communicators.  A Little Help? If you like the show, let the world know! Please take a moment to show your support for the show by leaving a starred r...

Is podcasting a viable way for PR people and brands to position themselves?  We ask James Mulvany, founder of Radio.co, Podcast.co, and Matchmaker.fm .   Matchmaker.fm is like Tinder for podcasters; an easy to use platform that helps quality podcasters and remarkable guests find each other. In this interview, James explains why podcasting can be beneficial to your brand, tips on how...

Alex shares the big picture about messaging during a crisis, referencing the article "Incorporate the crisis lifecycle into your communications." A Little Help? If you like the show, let the world know! Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Here's the link: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Your review...

President Eisenhower knew how to maximize productivity for the things that mattered most. Check out his Matrix to learn ways you can improve your time management and direct your best energies to the most important things on your desk. Learn more about the Eisenhower Matrix here . Get John Dickerson's book here . Follow him on Twitter. A Little Help? If you like the show, let the world know! Please...

If you like the show, let the world know! Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts.  Here's the link: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Your review will help us attract more listeners and sponsors to keep it going. Need advice on managing Apple Podcasts? Check out this article. We Need Your Questions!...

Project management skills are crucial, yet many professionals face challenges. We're joined by entrepreneur and online community builder Alex Sanfilippo, who offers tips, strategies, and candid stories about how he went from micromanager to effective project manager. Check out his website, podcast, and more at www.creatingabrand.com . He offers free online courses (no email address or registration...

Sam Winsbury is on a mission to reform personal branding. As a personal branding consultant, he helps clients build an effective personal brand by utilizing LinkedIn and other platforms. Listen in as he explains his process, what types of clients are best suited for his services, and some great tips on improving your LinkedIn profile.  More About Sam Winsbury: LinkedIn: https://www.linkedin.c...

How do communications pros stay sharp and create a culture of professional growth? We asked Kelli Kelley, Founder and CEO of brndMethod Media Group , a digital marketing agency in Atlanta. Kelli tells us about her start working with national brands to founding her agency, how she learns new skills, and ways she keeps her team engaged.  Learn more about Kelli Kelley and her agency: https://brn...

Is Artificial Intelligence (AI) the future of marketing and public relations? Could be.  To learn more, we meet Jerry Abiog , Co-Founder and CMO of Standard Insights , an AI as a Service growth marketing platform that helps small, mid, and enterprise-level companies run data-driven omnichannel campaigns.   This empowers business leaders to be competitive in a data-driven world with...

Do you have a personal brand? Do you know how to build one? Join us for a conversation with Burton Kelso, The Technology Expert. Burton is a nationally-recognized expert in technology with Integral . In this interview, Burton offers actionable tips on personal branding success as well as some general tech tips, COVID19 tips dealing with Cyber Security, fighting off Zoom Bombing, and more. Read Bur...

What do PR pros think the future holds for our profession as we move through the uncharted waters of the pandemic? Alex shares a PR Daily survey with some interesting insights. Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show. Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give u...

We explore the concept of empathy and the ways you can successfully engage your audiences by communicating in a more empathetic (human!) manner. Learn about the three types of empathy here . Read about using empathy instead of legalese here . Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show. Have a question for Alex? Send him a message and he may answer it...

How can brands and businesses reach people on a human level during a pandemic? In this episode, Alex interviews Jason McIntyre, a design and communications consultant, about the value of simplicity and comfort in your visual design. Visit Jason at his website, TheFarthestReaches.com . Check out the AGPR design services portfolio here . Duke Cannon posters are a must-see here . Follow us on Twitter...