PR Adjacent

It was such a treat to chat with Mallory Lucas -- founder of The Product Development Coach -- about all things manufacturing. So many of our PR clients are in the product space and we love helping them share their products with the world, but Mallory comes in before all of that. She helps people connect to the perfect manufacturer to turn their ideas into reality. On today’s episode, we discuss mi...

On this episode, I talked to fine artist Kiki Slaughter about the way she approached expanding her brand to include wallcoverings and textiles, while maintaining her credibility as an artist first and foremost. It can be a fine line, but Kiki has done it well! She talks us through working with a manufacturing partner, continuing to serve her most loyal customer base, and how she knew she was on to...

On this episode I had the great pleasure of talking to In Kind Magazine co-founders Leah Melby Clinton and Hannah Weil McKinley. They have incredible backgrounds in fashion journalism and created In Kind to share slow, conscious content – capturing the conversations modern women are having as they navigate motherhood, career, and personal style. In our conversation we focused on the importance of...

On this episode, I talked with content creator Samantha Varvel and influencer marketing expert Jules Hughes about influencer marketing as a whole, what brands need to keep in mind when working with influencers, and how to create partnerships that work and last. This episode was originally recorded in 2022, and influencer marketing is changing by the moment, but there are incredible tips here that...

Marion Blount is the founder of Eddis & Co. and joined me for this episode to talk all things social media strategy. She is an expert in her field and runs her social media agency from Charleston, South Carolina. I’ve been so lucky to have some of our clients partner with her for their social media needs which has worked to amplify our PR efforts. This episode was recorded in 2022, and social...

Sally she is a talented web designer and understands the nuances that make a lifestyle brand stand out in a digital space, while also focusing on the functionality of a site in order to drive sales. I’ve loved working with Sally on sites for some of our clients and was so grateful to her for joining this conversation all the way from Germany. We discussed how to do a website audit, how to best pre...

Join Caitlin Hill -- Founder & Creative Director of C&C Consulting and Emma Bazilian -- Content Director of Frederic Magazine, as we discuss press strategies for interior designers. We discussed everything from what types of images you need to pitch, to how long the pitching process can take, plus ways to make your work stand out as a designer on the rise.

A sneak peek of the PR Adjacent podcast -- officially launching 6/14! Robin Verrier is the founder of Verry Robin & Co. and a talented prop stylist and photographer that creates magical worlds through her layered imagery. Her trained eye for color, pattern and texture allow her to create rich imagery that stops you in your tracks. In our conversation we discussed visual assets for PR and marke...