PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini ( @NeptuneMoon) with John Lee (@ John_A_Lee ) Q1 Are you currently advertising on the Microsoft Advertising network? If not, why not? Q2 What types of campaigns are you running in Microsoft Advertising? Q3 Is there anything in Microsoft Advertising’s platform that you have wanted to try but have not yet? Why hav...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) with Sonika Chandra Q1 What role does reporting and PPC data play in how you do your job? Are you working with data daily, weekly, monthly? Q2 What metrics do you find most useful to regularly report on? Did you decide on the metrics and/or were they requested by clients or stakeholders? Q3 How fr...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)  Q1 How long have you been working in PPC? What is your current position and how long have you been in it? Q2 How did you get started in PPC? Q3 Do you have any schooling, degrees or certifications in PPC? If so, what type? If not, do you have a degree and/or certification in something else?...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini co-hosted by Ginny Marvin Q1 Are you running/have you run any Performance Max campaigns in Google Ads? Q2 If you have not run any Performance Max campaigns yet, why have you not tried them? Q3 How has the performance of your Performance Max campaigns been? Q4 What is your biggest challenge with Performance Max c...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini, co-led by author & founder Frederick Vallaeys Q1 How much automation are you currently using in your Google Ads accounts? What types are you using? Q2Do you use smart bidding across the board or only for certain campaigns? Q3 Have you tested the fully automated cross channel Performance Max campaign type an...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are the primary sources of data you utilize in your regular PPC management? Q2 How heavily do you rely on analytics data from Google Analytics or a similar type of on-site behavior tracking program? Q3 If analytics data were to become unavailable or provide a lot less detail than it curren...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How concerned do you think advertisers should be about user privacy? Q2 Are your clients or stakeholders concerned about user privacy? What do you think is shaping their current attitudes? Q3 Do you have different views on user privacy as a marketer versus you as a consumer? If so, how do you r...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini ( @NeptuneMoon ) Q1 Did you watch any of the “Welcome to 2022” presentation from Google Ads? If so, what are your general thoughts and reactions to what was shared? Q2 Google Ads clearly wants advertisers to “simplify” their account structures by using broad match + smart bidding + RSA and including DSA (dynamic...

Q1 What are your thoughts/how do you feel generally about targeting in PPC? Is it simple? Complex? Harder now? A level of sorcery you wish you could fully unlock? Q2 How specific is your targeting in paid search? What are you using - keywords, audiences, custom lists, dynamic search features, etc.? Why do you use what you use? Q3 How specific is your targeting in paid social? What are you using -...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you ever been in a situation where a client or stakeholder wanted to do something in PPC that you thought was really ill-advised? How did/would you handle it? Q2  Have you ever been in a situation where the client or stakeholder did something really ill-advised outside of PPC that imp...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you attended any virtual events over the past 18 months for PPC? If so, how would you characterise your experience and/or what you learned? Q2  Let’s talk Google Ads first. What is on your mind relative to Google Ads? Any questions or issues you’re having that we might be able to help with...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). Q1 First let’s quickly chat about the “old” ads. Do you still have Standard Text Ads in campaigns or have you completely switched over to ETAs? If so, any accounts that still have over 50% STAs due to performance? Q2 In the past, we never had enough characters. Now that you have a lot more in the...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)  Q1 How would you sum up your thoughts on this past year in PPC?  Q2 What has been your biggest takeaway (what have you learned) from this past year of working in PPC?  Q3 What do you think the biggest change was that we experienced in PPC in 2021 or the one that impacted you and your accounts the...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1  How are you feeling, mental health wise, lately in PPC and life? Q2 What do you think are some of the biggest mental health challenges we can face in PPC? Q3 What do you wish clients or stakeholders knew about how their actions (or inactions) may impact the mental health of their PPC professio...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)  Q1 Are you at all familiar with the term MER (Media Efficiency Ratio)?  Q2 Are you currently tracking MER and/or ROAS in your accounts? Why are you using the method you’re using?  Q3 Is MER something you are interested in using in your accounts? Why or why not?  Q4 Is ROAS becoming more difficult...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Were you running any Black Friday (BF) or Cyber Monday (CM) specific campaigns this year? If so, on which platforms? Q2 How did your BF and CM campaigns do this year? How does this compare to last year’s performance?  Q3 Did any one platform significantly over or under perform for you? Any thou...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 If Google Ads had an honest tag line, what would it be? Q2 If Facebook Ads had an honest tagline, what would it be? Q3 If Microsoft Ads had an honest tagline, what would it be? Q4 If LinkedIn Ads had an honest tagline, what would it be? Q5 If Twitter Ads had an honest tagline, what would it be?...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you finding that things that used to work well or really well in your PPC account are just not the same lately?   (We will be getting into specifics in subsequent questions) Q2 What used to work great in paid search that lately just is not working well or at all?  How are you coping with th...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your general perception of advertising on TikTok?  Q2 Are you currently advertising on TikTok for any clients? If so, in what industries?  Q3 If you are not advertising on TikTok currently, do you plan to in 2022? If not, why not?  Q4 Are clients and/or stakeholders asking about adverti...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)  Q1: Did you see and/or read about Facebook’s big “we are now Meta and the metaverse is where it will be at” announcements last week? Thoughts/reactions?  Q2: What do you think the future of paid search ads will look like?  Q3: What do you think the future of paid social ads will look like?  Q4: I...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1: Do you ever say no to clients and/or stakeholders? If not, why not? Q2: Are there certain requests that you will always say no to (or want to say no to)? Q3: How do you generally position your “No” answers to clients and/or stakeholders? Q4: Have you ever turned down a project? Why did you say...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your most controversial or unpopular take on paid search? Q2 What is your most controversial or unpopular take on paid social? Q3 What is your most controversial or unpopular take on any aspect of PPC (automation, attribution, reporting, privacy, etc.)? Q4 What is a popular take on some...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is one of the biggest wins or successes you’ve had in your PPC career? What did you learn from it? Q2 What is something that ended up being successful that you were not sure would work? What did you learn from it? Q3 Do you have a favourite “go to” on any particular platform if you need to...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What percentage of your advertising is currently done on Facebook and/or Instagram? Q2 Were you impacted by the Facebook and Instagram blackout yesterday? If so, how were you impacted? Q3 Did any clients/stakeholders have a reaction to this that was shared with you? Was your reaction to the pla...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are your thoughts/reactions to this announcement? Q2 Is this going to change the way you set up and/or manage your Google Ads accounts? If so, how? If not, why not? Q3 Do you have questions about how this will work that you would like to have Google Ads provide more information or explanat...