PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Has your opinion or thinking about Google Ads no longer showing queries without “significant” levels of searching changed since you first heard about it? Why or why not? Q2 Google Ads clarified their reasoning for this change after their initial announcement (and before we first chatted about t...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What percentage of your clients are currently advertising on Facebook? What industries do they represent? Q2 Have clients expressed any concerns to you about advertising on Facebook in the US heading into the fall and election season, with the ongoing pandemic, etc.? Q3 Do you have concerns abo...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 When do you start to think about hiring for the team? What factors play into the decision to hire? Q2 When hiring, do you write a job description... and if so, who writes it? What do you include? Anything you never put in a job description? Q3 What channels/placements do you use to let people k...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Nils Rooijmans (@ThatSearchGuyNL)  Q1 What (new) features in the Google Ads platform are you experimenting with currently?  Q2 What do you think are the most underused features in Google Ads?  Q3 What (new) features in Google Ads make you pop that bottle of champagne?  Q4 What features in Google Ads frustrate you the most? Q5 Wh...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What do you wish Google Ads would change about the platform? Q2 What do you wish Facebook & Instagram would change about the platform? Q3 What do you wish Microsoft Ads would change about the platform? Q4 What do you wish LinkedIn Ads would change about the platform? Q5 What do you wish Twitter...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT Andrea Cruz (@andreacruz92) Q1 Do you only do B2B or do you tackle other industries as well? Q2 What is your top issue when thinking about B2B advertising? Q3 Any interesting trends you are seeing in B2B? Q4 What platforms / tactics do you use to attract top of the funnel B2B traffic? Q5 What platforms / tactics do you use to capture mid...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you have a set cadence for client communication? If so, what is it? Q2 Do you define a level of communication, frequency of reporting, etc. in your contracts? Why or why not? Q3 Has the level of communication clients want changed lately? Do they want more, less, different type(s)? Q4 What ty...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Duane Brown (@DuaneBrown) Q1 what is something amazing that has happened to you in July? Q2 What percentage of your accounts are comprised of advertising on Google, Facebook or Instagram currently? Q3 Are your clients open to or interested in advertising on other networks? Q4 What is the biggest objection you hear when you propose expa...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you familiar with the CCPA (California Consumer Privacy Act) that went into full effect on July 1, 2020? Q2 Did you do anything in advance of CCPA to prepare your clients web sites or advertising strategies for it? If so, what did you do? Q3 Are you seeing any changes in your data that you...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Cory Henke (@coryhenke) Q1 What would be the advantages of testing video on YouTube vs. Facebook?  Q2 For B2B advertisers specifically. Have you tested the new lead form YouTube feature, and if so, how did it perform? For those that haven’t. Why?  Q3 In the last six months have you experienced growth in your YouTube budget or ha...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by April Dunford (@aprildunford) Q1 What (if anything) does the term "positioning" mean to a PPC marketer? Q2 I’m interested in storytelling and how we use it in a practical way in marketing. Do you use storytelling as a tool in your work? How? Do you use a structured storytelling approach? Q3 In my work as a consultant, I am often...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem) Q1 Let's start with ad copy. Other than Headline 1, what ways are you using ads for local ppc campaigns Q2 Along the lines ad adcopy, what are your strategies for ad extensions. We a lot talked about extensions earlier this month, what are your go-tos for local campaigns Q3 Let's talk campaign stru...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Which platforms do you find have the best support right now? (Worst is the next Q). Q2 Which platforms do you find have the worst support right now? Q3 If you need support for a Google Ads issue, what do you do? Anything outside the platform? Q4 If you need support for a Facebook or Instagram i...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem) Q1 What is/are your go-to ad extensions? The ones you feel either perform the best or extensions you almost always utilize in your campaigns. Q2 On the flipside, what extensions do you rarely use, either due ot lack of need, or lack of performance? Q3 What extensions did you used to have in your ac...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you noticed that keyword matching has gotten worse (matching to more irrelevant or questionable things) in Google Ads lately? If so, what are you seeing? Q2 Does match type seem to have any bearing on how queries are being matched on Google Ads? Q3 What are you doing to try to mitigate the...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you paused any or all of your advertising in light of the protests and related events unfolding in the US and across the world? Why did you pause or not pause? Q2 Are clients asking for advice about how to handle their marketing in this climate? If so, what are they asking/saying? Q3 Are y...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you found that particular ad copy is working well in search ads right now? Has it changed from what has historically worked well? Q2 Have you found that particular ad copy is working well in social ads right now? Has it changed from what has historically worked well? Q3 Are you testing ad...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What do you think the economic impacts of the pandemic are going to be? How long do you think they will last? Q2 Assuming that we are in for at a minimum, lengthy economic volatility, what is your plan to manage that in your practice/business? Q3 Will you be shifting your offerings, adding or l...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How long, on average, have you been working on the accounts you have right now? Q2 How do you find new ideas to try in your accounts? Do you have different sources for campaigns in different platforms? Q3 Is there a new idea you’re working on now? Q4 Do you find that clients are resistant to ne...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you seeing spend increase in any of your accounts? If so, which industry or industries? Q2 Are you seeing better conversions in any of your accounts? If so, which industry or industries? Q3 How are CPCs in your accounts? Up? Down? Steady? Q4 Are you using any Smart bidding or other automate...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What do you think about Facebook rolling back the forced CBO (campaign budget optimization)? Will this change anything for you? Q2 What do you think about Google Shopping announcing that they will now offer free listings for any business in the Shopping tab? Will this change anything for you? Q...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Many #ppcchat freelancers have lost clients and will have to re-build their client bases. What is your best strategy for getting clients? (Specifics.) From @stevegibsonppc  Q2 Do you have any tips for B2B lead gen targeting in FB? (Starting initial targeting, optimization, set up, type of ads e...

Q1 Let’s start by checking in on how things have changed for you and/or your clients over the past week – what are you seeing? Q2 What do you think will be impacted the most after this is all over in PPC? Why? Q3 What do you think will be not impacted or least impacted after this is all over for PPC? Why? Q4 Do you think in the aftermath of COVID-19 the agency vs. in-house cycle will swing big in...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you noticed any trends in the PPC advertising you’re seeing in the past few weeks? Types of ad, messaging, etc. Q2 Have you seen any ad campaigns that you thought were really great in the past couple of weeks? What made them great in your opinion? Q3 Is there a theme you can find in the ca...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler @amaliaefowler Q1 How are you doing, really? Q2 How have you seen communication change during the last two weeks. More emails? Less emails? More questions? Radio silence? Q3 Given the uncertainty of the current environment, are you making changes to how you communicate? If so, how? Q4 What communications have surpr...