Powerful Marketing Tips podcast

The 2021 Brand Trust Index revealed data showing a common thread; people are purchasing from brands they recognize. It turns out nostalgia is a thing. As a business, you need to capture that recognition through marketing by building “know, like, and trust”. Today, host Mari-Liis Vaher explains how to audit your client portfolio, open communication and start building lifelong relationships with you...

Summary   Michelle J Raymond spent 20+ years in sales-focused roles and discovered social selling on LinkedIn around eight years ago. She founded Good Trading Co to share her experience with business owners that recognize modern B2B sales happen online!   Michelle believes that building a successful company page requires setting clear business goals, involving the CEO, having the right resources,...

Podcasting is a powerful marketing tool. It’s a fantastic way of developing know, like, and trust with your ideal customer / client. Laura Kukemelk is an experienced podcast host, and leverages the show to build strong networking relationships.  It’s very easy to get lost with all the steps to producing a podcast, but if you can clarify your theme and audience, the show can prove a powerful asset....

Terry Bean is a TedX speaker, and the founder of Trybean, a coaching, consulting, and speaking agency designed to maximize human potential that focuses on maximizing human potential, not just sales. This episode is about Awareness Quotient (AQ), and how Terry Bean learned about it. Terry emphasizes the importance of being aware of oneself, as well as being aware of what others know about you. He s...

Your sales and marketing strategy should be getting you more clients. In this episode, Mari-Liis covers how to align marketing and sales for conversion. We know that marketing is about getting people to know, like and trust your brand. Sales happen when these 3 boxes are checked.    There are many places to allocate your marketing budget to gain "know, like, and trust". There are digital or offlin...

Kathryn Read is an international sales and marketing consultant with over 25 years experience developing niche products in emerging markets. She helps companies breakthrough international barriers in Europe and Asia, creating successful entrepreneurs and a thriving global marketplace. With her consulting and mentoring, Kathryn firmly believes that business is done between people and therefore plac...

Social media content is an effective tool to grow your business online. Your social media presence helps you stay top-of-mind and should bring in leads.  Constantly producing content can be draining, but this issue can easily be resolved.  Give your customers a backstage pass! Showcase things that happened in your business. You can also repurpose old content to make it fresh and newly relevant. On...

Books help your business and brand stand out. Today, the Powerful Marketing Tips Podcast welcomes publishing coach and bestselling author Mike Capuzzi.  Mike Capuzzi shares his insights on the continual importance of books. Despite digital media domination, books still retain significance. Entrepreneurs can complement their businesses and brand by publishing their own books. You just need an idea...

No one succeeds in the business world alone. Gaining connections does wonder for your business. The more people you reach out to, the better opportunities you have. In the digital age, you can easily connect with people on social media platforms. LinkedIn provides you with a space where you can connect, interact, and learn from experts in your field and industry.  In this episode, Powerful Marketi...

Do you want to monetize your podcast? Launching your own show has its own challenges, but monetizing it is a different stage in the process to success.   In this episode, Mark Savant shares his insights about the ways that you can monetize your podcast. Finding your audience, identifying their problems, and leveraging your podcast as a platform to share solutions for their problems are ways to get...

Data is crucial in keeping track of your website’s performance. With the new Google Analytics 4, you can get accurate information about your website’s activity. Google will completely transition from Google Analytics Universal and launch Google Analytics 4 next year. To save your analytics history, you can start using this software and benefit from its new features as early as today. In this episo...

After a 15-year Emmy Award-winning journalism career, Rafer Weigel still values the impact of storytelling. He founded his own media company, Weigel Media Group, which promotes brands of companies through effective and heartfelt storytelling.  Acknowledging the trends in the industry, Rafer considers content creation as an effective marketing tool to boost your brand. In the digital age when every...

Achieving business success is possible when you know how to value your customers and maintain communication with your contact base. As they are the ones who have first-hand experience with your products and services, their reviews are important in promoting your business.  In this episode, Powerful Marketers Podcast co-host Mari-Liis Vaher shares tips on how entrepreneurs can make the most of thei...

Men and women communicate differently. Most women have negative thought patterns that affect the way they communicate, using 'women speak' e.g. being afraid of being assertive, not taking credit as much, staying away from saying "I" and instead use "we", posing the statement as a question, using words that make you sound unsure (should, could etc), endless apologizing etc. In this episode, Marilyn...

Growing your business depends on you, but you need a team to resolve and overcome the challenges along the way. That’s why it’s best to come up with an efficient team to help you fulfill your business goals. It’s like playing a game where teamwork is essential to win and you should take the lead.  Supporting your team requires dedication, commitment, and compassion. In this episode, Powerful Marke...

Jason Cercone is a personal brand coach who is passionate about helping professionals discover their value, grow their brand, and establish a visible online presence. He is the founder of Cercone Consulting which leverages podcasting for brand-building. As a podcaster and the content creator himself, Jason offers his insights on the importance of producing quality content for podcast shows and how...

The problem that troubles most small business owners and marketers is that they’re really overwhelmed and frustrated about the marketing or the lack of it because it is so easy to lose sight of how all the pieces in marketing fit together. In this quick tips episode, Mari-Liis Vaher walks you through the 5-step process we have created at Powerful Marketers to help you align your strategy with your...

How often do you keep an eye on what your competitors are doing in their marketing? In today’s quick tips episode, Laura Kukemelk shares 4 main categories that you should regularly track: business results, website, social media, PR & media presence. Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk    Find out more: https://powerful-marketers.com/podcast/

If you are afraid of going on vacation because you think that your business will collapse, then you probably don’t have proper systems in place that enable you to delegate your tasks. In this quick tips episode, Mari-Liis Vaher shares 7 tips to help you become better at delegating. Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis    Find out more: https://powerfu...

Brainstorming methods can help you come up with creative ideas regardless of the type of problem that you’re trying to solve. In today’s quick tips episode, Laura Kukemelk shares 7 ideas for brainstorming sessions that you can either do on your own or with a team. Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk    Find out more: https://powerful-marketers.com/pod...

Do you struggle with having meaningful conversations and making a good first impression on the phone? Everyone wants to make a good first impression, but often they start conversations in a way that is too focused on them and not focused enough on the person they are speaking with. In today’s episode, Wendy Harris, Queen of Conversation at Making Conversations Count Ltd, talks about her experience...

On average people check their phone up to 100 times per day. Every time you do that you break your focus and productivity and it takes time for you to get back into the “zone” again. In this quick tips episode, Mari-Liis Vaher talks about creating a focus-friendly environment, implementing a focus-friendly device policy, being clear about your focus-friendly people policy and also being open with...

Are you interested in becoming a recognized authority in your field, but you’re not sure where to start? Everyone starts out as a novice and through experience becomes an expert. However, most do not go on to become recognized authorities. The difference between a general expert and an authority is visibility and specialization. Without choosing a specific niche, you will not be able to move forwa...

Do you constantly struggle with trying to get all the items in your to-do list done? In today’s quick tips episode, Laura Kukemelk shares how to use the Eisenhower Matrix in which you evaluate your tasks based on their importance and urgency. As a result, you will end up with four categories of tasks: the things you need to do right away, the things you need to schedule to your calendar, the thing...

Has stress been weighing you down and blocking you from reaching your full potential as an entrepreneur? Stress is a natural part of life that occurs when the demands placed on you appear greater than your available resources. The good news is that there are ways to change how things appear to you and reduce that feeling of stress. In today’s episode, international mindfulness coach Sandeep Nath s...