Powerful Communication Podcast

Almost every business will advertise at some point in its existence. I realised we have hardly mentioned advertising on this channel and I wanted to share 2 quick bits of advice today. For more on every aspect of #powerfulcommunication visit Comsteria. From video production and podcasts, to media training, presentation skills and crisis comms our training helps businesses like yours every day.

An embarassing encounter at the supermarket reminded me to tell you about this.

Here's a deep dive inside local newspapers and in particular the work of the local democracy reporting service. In this episode, Colin Kelly explores page by page, today's Paisley Daily Express explaining where the stories come from, how the newspaper comes together and its relationship with other titles in its group. Find out more about the Local Democracy Reporting Service. Media training course...

It's amazing how many communications teams do neither.  Work with me and we can change that in 2025. www.comsteria.co.uk

Rule Number 1 - assume everything you say is being recorded. You might know this already.  I bet there's someone working near you who's forgotten and could put your business at risk in 2025. Share this and remind them.  https://www.comsteria.co.uk

We need to realise that demographic cohorts (Baby Boomers / Generation X etc) are lazy marketing constructs with no more value than horoscopes. I'd urge communications professionals to stop referring to these and to resist the urge to label and divide particular generations. It simply doesn't follow that someone born in 1975 is automatically more likely to exhibit particular behaviours, attitudes...

If you deliver training and consultancy and ask clients 'what are your business objectives?', you might not be getting the full picture. At Comsteria, we probe a little deeper! LIsten to this episode and find out how we do it. www.comsteria.co.uk

Unnamed sources have an important role to play when it comes to exposing wrongdoing, whistleblowing and corruption. But they've become overused in much of our media and run rampant online with no controls or accountability. Worse, they give rise to the myth that there's a secret elite of connected 'insiders' that know more than you and me.  It's time we called out this nonsense and made sure unnam...

Comsteria's Colin Kelly delivers Linkedin traning and is getting asked this question A LOT! Here's a quick explainer.  Visit Comsteria online and find out more about our training and consultancy work, all designed to help you communicate with power!  www.comsteria.co.uk

It's time the poltical podcast chataratti realised just how out of touch they are.

We've got several important advantages over our competitors.  Obviously, we've youth on our side. Training and consultancy is a full time business for us - we're not doing this on the side while working for someone else or enjoying a semi retirement. We live and breathe this every single day. And our knowledge of the media is based on how it is now, not how things were 25 years ago. And as Colin K...

Here's a simple step you can take to improve your understanding of the media, which in turn will increase your confidence, hek you get over some fear of the unknown and should also highlight opportunities you can take advantage of.  If you're part of a comms team, you could all get involved in this and share the workload. 

Colin Kelly with advice on how to get the most out of a relationship with a PR agency. At Comsteria, we believe the best results come from combining outsourced agency support with investment in your own skills. Contact us today to discuss what we can do for you.

Comsteria's media trainer Colin Kelly with advice on a neat and tidy way to 'put the brakes on' and stop talking when you're giving an interview. Don't user use this..it would get annoying if you did it on every answer, but used sparingly, this is a good technique to help end an answer strongly and get a key call to action across. 

Hello, and welcome to another episode from Comsteria's Powerful Communiation podcast for PR and communications professionals. We know lots of small business owners enjoy listening to this podcast as well - you are all very welcome and thanks for the encouraging feedback some of you send across. You can get in touch with us anytime - just email admin@comsteria.co.uk Many of us are getting set up fo...

We've realised media training has a particular 'reputation' in some sections of society. Many of the participants on our courses say things at the end of the day like 'I actually quite enjoyed that' or 'I didn't think that would be so much fun', or 'I was dreading that but it was actually really good'. We think this is because some providers use a 'break you down and build you back up' approach, w...

If your organisation is leaving people hanging after they apply for jobs - you need to take action! Poor HR = Poor PR! Find out more about the work we're doing to help every organisation communicate with power.  Visit www.comsteria.co.uk

We need people to experiment with new technology such as ChatGPT, MidJourney and the rest but there's much more to artificial intelligence than creating videos and pictures that freak people out with how realistic they are. Technology is not entertainment. It's a tool we use. And we can learn lessons from our friends in farming and the way they've used technlogy wisely over the last 100 years or s...

I kep hearing clients say they 'don't have time' and yet many of those same clients tell me that over the last few months they've been experimenting with AI at work. So where did the time come from? And could you use this same approach to free up time for other important activities?