Power Your Edge

Ever wondered what a funnel really is? No, nothing to do with the weather in this case, though the shape does have some connection! Nechy Samson is a conversion copywriter that specialized in creating marketing funnels that work and convert lookers into buyers. Even better, she is addicted to data, tracking what works, and analyzing why. This makes for excellent client conversion rates. She is als...

Are you curious what it takes to succeed as an artist? As a creative, should you look at what other's are doing? What should be your limits, so that you come up with your own original work? Dena Ackerman is a very talented fine artist who has mastered many genres of art. Learn how she tackles technology (big surprise there) and keeps herself fresh and excited about her artwork

Is it the chicken or the egg? Branding or positioning? Have you ever wondered what really goes into naming and positioning  a company? Avi Webb is a company naming and positioning genius. He will be sharing with us his tried and true (and surprising) tricks to naming companies perfectly. He also throws in some marketing amazingness.

Want to know how to make your dollars stretch far? Learn the secret behind making bartering really work for you Did you know that one Bylu’s key strengths is selling. It is a real art. Find out the best way to present a pitch so that your client buys into it Bylu Wertheimer started out as a teacher,evolved into a corporate video script writer and finally launched her own video production company,...

What is your rolodex moment Hey, what is a rolodex? Is that a super fancy rolex watch? Can you package up your service into a product? Tzivia Cohen can and she will introduce you to the magic of productized services--are you ready? Tzivia Cohen is the Founder, CEO & Chief Mind at 14Minds, a marketing agency based in NY. She is a sworn enemy of “in-the-box” and the manager of an all-star team of de...

Have you ever wondered how Adobe smashes their goals? And how you can use their techniques to grow your business? What should you do to with 2 hours each day so that you stay super creative? What are some of the 5 Cs used by Lynda of Lynda.com fame to create awesome courses watched by millions. In this episode we have Mordy Golding. Mordy is currently the director of content at LinkedIn Learning....

Introducing the Power Your Edge Podcast with your host, Malkie Scholnick. She will take you on her creative journey down the digital course creation road. PLUS, learn all what you can expect from future episodes as she interviews some amazing creatives!