Power Moves - Marketing for Health Entrepreneurs with Lauren Powers

I’m back! I’m joined by the incredible Victoria LaFont — a brilliant SEO strategist, content expert, and founder of The LaFont Agency. Victoria’s on a mission to help health practitioners stop wasting time, money, and energy on outdated marketing strategies and finally get found online.  In this episode, we unpack why so many health entrepreneurs are terrified of SEO, how they’re making basic mist...

Alright, y’all, let’s talk about the secret weapon that could be a total game-changer in your health business—Virtual Assistants (VAs)! I sit down with Justin Lamb, CEO of Cool Blue VA, and Dr. Carrie Lamb from the legendary Lamb Clinic to uncover how hiring highly trained medical VAs can add more time, more income, and more impact to your practice. Too many of you are drowning in admin tasks, pat...

Dr. Heavenly Kimes is a true game-changer who transitioned from dentistry to entrepreneurship while building a rock-solid personal brand. We dive into her incredible journey of building a personal brand that resonates, generating multiple income streams, and transforming her dental practice into a thriving health and wellness entrepreneurship venture. Dr. Kimes drops golden nuggets on how to scale...

In this episode, I sit down with the trailblazing Dr. Beverly Yates, a naturopathic physician, diabetes expert, and creator of the Yates Protocol for reversing type 2 diabetes naturally. Dr. Beverly shares her incredible journey from engineering at MIT to naturopathic medicine, detailing her pivots from brick-and-mortar clinics to the world of online marketing. We dive into her successes and chall...

Hey, besties! In this episode I sit down with the amazing Jenn Malecha, aka the Holistic Health Boss, to talk about her inspiring journey from corporate burnout to thriving health entrepreneur and business coach. Jenn shares how she transitioned from managing gyms to running her own virtual health practice, all while mastering the art of scaling through systems and automation. From her early days...

In this episode I sit down with my business partner and visionary tech leader, Bill Hanekamp, founder of Microsite and the revolutionary AI platform CRTX. Together, we explore the evolving world of health business marketing and the game-changing ways AI is reshaping how practices manage leads and connect with patients. Bill shares his decades of expertise and explains how CRTX eliminates missed op...

In this episode of Power Moves, I’m giving you the exact steps to future proof your health practice and move from surviving to thriving. I share powerful insights on short-form video, building communities, strategic email marketing, and creating multiple income streams that will keep your business secure well into the future.  Whether you're a health coach, doctor, chiropractor, or any health...

Hey best friends, it’s Lauren Powers here with the Power Moves Health Marketing Podcast! In this episode, I’m diving into why I rebranded the show from The Bad Entrepreneur Podcast to reflect where I—and you—need to be: thriving, not just surviving.  I share why it’s time to embrace smarter strategies, future-proof your health business, and adopt actionable marketing tactics that work today. If yo...

Buckle up, besties! Today, I’m thrilled to welcome the iconic JJ Virgin into the studio. JJ is a New York Times bestselling author, a powerhouse entrepreneur, and the founder of the Health Biz Growth Collective. In this episode, she’s dropping wisdom bombs on how to scale your health business beyond your wildest dreams. We dive into everything from turning bad business decisions into teachable mom...

Hey besties! In this episode I’m dropping pure gold on one of the most powerful tools in your marketing arsenal: lead magnets. We’re talking about how to create lead magnets that not only attract your ideal patients but also convert them into loyal clients. I share some hard lessons from my early days (like losing thousands by giving away too much for free!) and give you actionable strategies to t...

Hey besties! Today, I’m beyond excited to welcome the one and only Dr. Phyllis Pobee. She’s not only triple board-certified but also a total trailblazer in DNA-based weight loss! Dr. Phyllis just closed her clinic to go all-in with her online program, GeneLean 360, where she helps women lose weight and reach their health goals based on their unique genetics. In this episode, Dr. Phyllis dives into...

In this episode I’m breaking down the latest trends in paid advertising for health entrepreneurs. We’re diving into what’s working now, what’s outdated, and where ads are heading for business owners like you in the health space. From maximizing your ROI on video ads across TikTok, LinkedIn, and YouTube to understanding why static ads just aren’t cutting it anymore, I’m here to help you avoid the s...

Today, I’m sitting down with Dr. Fallon Patel, an incredible optometrist who’s taken her business from one location to FIVE successful practices! If you’ve ever wondered how to scale your health business while juggling family life, this episode is for you. Fallon shares how her passion for optometry started when she was just 16, inspired by a blue suede suit (yep, you read that right!), and how sh...

Today we’re talking about the critical components that can take your practice to new heights by mastering the mindset for success. Whether you're a health coach, chiropractor, doctor, or any kind of wellness entrepreneur, we’re diving into why the person you are today won’t get you to where you need to go. I’m serving up hard truths on embracing discomfort, letting go of perfectionism, and le...

Hey y'all! Today’s guest is none other than Dr. Lisa Lewis, a powerhouse in naturopathic medicine with over two decades of experience in hormone health, stress management, and program development. Dr. Lisa gets real about how she scaled her business, mastered the art of selling programs, and tackled the private labeling game—all while staying true to her passion for healing. From navigating t...

Hey besties, I’m back! Today, we’re diving into the booming world of holistic and alternative health practices and, more importantly, how you can thrive in this space with cutting-edge marketing strategies. We talk about why traditional marketing just doesn’t cut it anymore and how you need to use personalized, omni-channel marketing to reach your ideal audience. I’m serving up insights on everyth...

Power Moves: Marketing for Health Entrepreneurs is the ultimate podcast for health professionals ready to scale smarter, market boldly, and dominate their niche. Each episode delivers cutting-edge strategies, expert advice, and actionable insights tailored to help health practitioners and entrepreneurs amplify their message, attract clients, and grow their business with confidence. Download the FR...