Ponderings from the Perch

Trust and human connection are driving innovation in our digital world. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with global trust expert and author Philipp Kristian about developing a thought leadership strategy that transforms how businesses approach social selling and building your social influence in the digital age....

Ready to stop chasing every lead and focus on the ones that matter? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and CRO Stephanie Douglass about Account-Based Marketing (ABM). As a B2B lead generation agency, Little Bird Marketing shares insights on this targeted and customer driven marketing strategy that focuse...

**This episode of Ponderings from the Perch is a replay of a popular episode first aired on Digital Transformation Success, the premier podcast for no-nonsense discussions of digital innovation in business.** No matter how advanced the technology it uses, market research still needs astute judgment… and the best judgment comes from humans.  On this episode of Ponderings from the Perch, the Little...

Today, Miami. Tomorrow, the world!  On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, gives you her conference flyover of Greenbook’s IIEX LATAM in Miami, Florida. IIEX LATAM is a conference dedicated to exploring the latest trends, technologies, and methodologies in market research, with a specific focus on gathering market insights...

What if the magic behind the Cinderella story isn't a prince and a fairy godmother but rather strategies for tapping into our potential? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, talks with guest and published author Joanna Bloor about her book, Tales of Potential: The Cinderella Story You Haven't Heard. Bloor, who examines h...

Learn how market researchers navigate the complex market landscape to deliver more accurate and valuable insights. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, gives you her 2024 ESOMAR Congress flyover, held in Athens, Greece. The ESOMAR Congress is the premier global gathering for market research professionals. It brings toget...

It’s time to rethink how businesses use marketing.  On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, talks about our proprietary SOAR™ - Strategy, Organization, Accountability, and Repeatability - system, a structured approach to marketing.  While many businesses use systems for everyday tasks, like shopping lists and calendars, man...

Marketing research in healthcare is the key to unlocking better patient outcomes On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guests Brendan Egan and Lisa Kaiser, CEO and COO of Brightside Research Solutions respectively, about the latest market research industry trends in healthcare. With over 25 years of combined expe...

AI's potential in SEO lies not in replacing human expertise but in enhancing it strategically as part of a comprehensive content marketing strategy. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and Orbit Media CEO Andy Crestodina, about the role of AI in modern SEO strategies. Crestodina, known for leading with v...

Is project management the secret sauce to organizational triumph? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and TrueSense Marketing VP, Ann Campea, about the often-overlooked role of project management in business success. Campea, a fellow podcaster and experienced project management professional for companies...

Can unity be a meaningful and quantifiable statistic in business?  On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, talks with guest and Senior VP of Global Practice at The Kaleidoscope Group, Dawn Bryan, about the practice of Diversity, Equity, Inclusion, and Unity (DEIU) in the corporate world.  Bryan, a seasoned business and marke...

Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing.  This episode of Ponderings from the Perch will be what I call a “Conference Flyover” of my time at the Quirks New York conference, which took place in… well, guess where! But first, check out my latest boutique hotel find from my last night in The Big Apple!  The conference itself was full of discussions on AI and da...

Data informs… but human judgment decides.  On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, and guest and CCO of PSB Insights, Christopher Frank, talk strategy in business and market research. Frank, who brings 25 years of frontline experience from American Express and Microsoft, discusses his recent move to PSB Insights, a 40-year-...

Hey y’all, Priscilla McKinney here! This episode of Ponderings from the Perch, the Little Bird Marketing Podcast, will be a replay of a part of my appearance on Joseph Jaffe’s podcast, Joseph Jaffe is Not Famous. Amongst the hijinks, I talk with Jaffe about my book, Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind. Th...

On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, discusses her experiences at Greenbook’s IIEX Amsterdam with guest and CRO, Stephanie Douglass, exploring key market research trends and insights. A major topic of discussion is synthetic data in market research, with data quality remaining a crucial concern for obtaining reliable con...

This episode ain’t a swim in the kiddy pool. On today’s episode of Ponderings from the Perch, the Little Bird Marketing Podcast, host and Momma Bird Priscilla McKinney, and guest and marketing strategy consultant Ryan Barry, discuss the future of market research and the importance of community when fostering b2b relationships.  As the co-founder and President of Zappi, an agile market research pla...

Like the bird she named her company after, Data Larks founder, Mary Hunter, is looking to lead the dawn of a new era. On today’s episode Ponderings from the Perch, the Little Bird Marketing™ podcast, Hunter and host, Priscilla McKinney, delve into the world of market research and its potential to increase both awareness and market potential for underrepresented communities.  Data Larks is a pionee...

Uncover the hidden heroes behind billion-dollar business decisions. On this episode Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, and guest Corie Suzuki, director at Fieldwork Chicago, chat about the world of market research as they celebrate the upcoming Global Focus Group Day on July 9th! "This day is all about recognizing the heroes of market res...

Who here loves PowerPoint? Anyone… yeah, us too. On today’s episode of Ponderings from the Perch, a Little Bird Marketing Podcast, host Priscilla McKinney and guest Rob Biesenbach discuss how to captivate an audience beyond tech. With backgrounds in both business and acting, the latter of which he trained for at Second City in Chicago, Biesenbach understands the power of storytelling to captivate...

He’ll admit, Shawn Nason is a lot. He’s looking for leaders who are mavericks. He’s the founder and CEO of MOFI, a maverick-minded, human-obsessed boutique consulting firm that uses ethnographic research, journey mapping, human-centered design, experienced-based training, and design sprints to transform organizations. Shawn believes the only way to build a sustainable and thriving business is to p...

ROI & KPIs, MQLs& SQLs… The acronyms in marketing never stop. But the only KPI that really matters is that feeling you get when you’re exceeding revenue goals! At Little Bird Marketing, we’re overtly helpful, providing amazing resources and expertise like this lead generation funnel blog to provide important benchmarks for your work. What is also immensely helpful is knowing how to bring your sale...

It’s time to quit thinking inside the box you’re creating for yourself. Our CEO and Momma Bird, Priscilla McKinney, loves advocating for women in business. Today, she pulls the curtain back to show the woman (and friend of hers) behind Harvest Insights, Alisa Hamilton. Her out of box business venture is a story every aspiring leader should hear. Alisa started Harvest Insights out of a need she saw...

Join Priscilla McKinney, CEO, and Momma Bird here at Little Bird Marketing as she gets down to the nitty-gritty of why our expertise in market research matters for better content, lead generation, and ultimately, revenue growth. So many market research firms hire a marketing agency only to spend the next 18 months explaining the difference between qual and quant, nuances in the competitive landsca...

In a world where survey respondents are basically sick and tired of doing all the work to TELL as screener about their behaviors, qualifications, demographics, and more just for the chance at participating in a survey, along comes Qrious Insight with their “always on” approach to passive data collection. In this episode, Priscilla McKinney, CEO and Momma Bird of Little Bird Marketing is joined by...

We’ve had DEI 101, can we advance? It’s time for 201. Our CEO and Momma Bird, Priscilla McKinney loves advocating for women in business, and brought Kim “Kimfer” Flanery-Rye Founder & DEI and Culture Practitioner for Inclusion Equals to open the conversation for change. Inclusion Equals is a social enterprise focused on the IDEA: Inclusion = Diversity + Equity + Accessibility to build culture from...